Inspired by a video from entrepreneur Ryan Deiss, Tim breaks down the difference between founders who scale past $7-10M and those who stay stuck at that level: stuck founders hire "helpers" to do the work, while scaling founders build out the system first and hire people to fill defined roles inside it.

The conversation turns practical: should they stop selling smaller, highly customized packages that have historically been great clients, in favor of pushing two simplified, more profitable packages (Altitude and Ignite) that are easier to execute and scale?

They debate whether that means turning away good-fit clients or just being more disciplined about what gets sold, and land on a plan to test a 30-day push with the sales team to see what happens.