Tim and Paul dig into the first data from a new LinkedIn ad campaign, including a lead directly attributed to a LinkedIn message, and debate whether it's worth pushing more budget there or staying focused on Meta.

The bigger shift of the episode is a full pricing overhaul: instead of a confusing list of package names and options, everything gets simplified around one question, how big is the client's revenue, with clear tiers built for small, mid-size, and enterprise businesses.

The philosophy driving it: complexity fails, simplicity scales, and giving sales reps fewer, clearer options to present should make closing faster and easier across the board.