Tim shares a story from an employee's previous company: an agency tried cutting costs by eliminating client meetings entirely, only to find that fighting with unhappy clients about the lack of meetings took more time and energy than the meetings themselves ever did.

He breaks down why this backfires: clients equate "no meetings" with "no accountability," even when the work is genuinely happening, because meetings are how most managers are used to confirming that things are on track.

The bigger insight of the episode is a real profitability audit: the more people involved on a single account, the more inefficiencies creep in, task switching, scope creep, internal "telephone game" communication, and how a done-right process for a $3K package needs to look fundamentally different from a $15K one, not just a smaller version of it.