Tim opens with a genuine gut-check: after building the entire company strategy around maximizing MRR, he starts questioning whether that's even the right metric to chase.

Using a simple thought experiment, comparing what a $3,000/month client actually costs to service versus a $20,000/month client, he makes the case that some deals look great on paper but are quietly unprofitable once you factor in how much hands-on time they demand.

The conversation shifts to pricing philosophy at a deeper level: instead of testing pricing changes for a month and reacting to results, the team debates whether to slow down and actually research pricing models used by larger, more mature agencies, especially since the consequences of getting pricing wrong take a long time to show up and can quietly cap how big the business can ever get.