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Hairdresser Turns $500K Investment Into Emotional Intelligence Startup for Kids
Episode Description
What happens when a small-town hairdresser discovers her clients need more than just a haircut? Tami Hymas built five successful businesses in rural Idaho, but her biggest venture yet tackles childhood emotional wellness through cartoon characters that help kids identify and process their feelings. In this episode of StartUps with Stu, Tami shares her journey from salon owner to startup founder, revealing how she invested $500,000 to create the InUPowers program now being tested in juvenile detention centers and schools. Stuart Draper dives deep into Tami's mission-driven approach, exploring the challenges of scaling an education technology business beyond local markets. From government contracts to classroom management tools, this conversation unpacks the reality of building a business that aims to heal young minds while generating sustainable revenue. Tami's story demonstrates that sometimes the most unexpected entrepreneurs create the most needed solutions.