Herschel Goldberg woke up one day and decided to go to Cuba. He fell in love in 20 minutes and decided to start for profit and non-profit bike tours in the country. We talk to him about how he got started and why.

Bike Life Radio is produced by ⁠BikeWashoe.org⁠ and ⁠NevadaBike.org⁠ board member Ky Plaskon. Find more at ⁠Plaskon.org⁠. KWNK is owned and operated by the ⁠Reno Bike Project⁠ on Vesta Street in Reno, Nevada. The opinions expressed in this show do not represent an official stance of the organizations.