How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy

Oct 16, 2024

40 mins

Episode Description

Highlights:

Harnessing AI to Enhance Local Journalism
[00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.
The 'Petals of Resilience' Project: A Case Study in AI Innovation
[00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Baltimore to life, creating immersive experiences that engage diverse audiences.
Navigating Ethical Challenges in AI
[00:05:02] The conversation covers ethical considerations of AI in journalism, including transparency, responsible use, and maintaining traditional journalistic standards.
Forming Strategic Partnerships to Drive AI Initiatives
[00:22:59] Paris discusses how collaborations with tech companies enable the Baltimore Times to experiment with AI-driven projects like Zing Frog AI, enhancing their content and community impact.
Future-Proofing Journalism Through Technology
[00:31:12] Paris outlines strategies for engaging younger audiences, creating new revenue streams, and sustaining local news through innovative technologies.
Advice for Journalists Entering the Digital Age
[00:34:21] Paris offers practical advice on leveraging technology, maintaining integrity, and using social influence positively.

"AI is a tool that can help us be more efficient, but it can't replace the human element that makes local journalism so vital."
- Paris Brown [00:05:30]
"Small newsrooms have the agility to experiment and innovate without the red tape of larger organizations."
- Paris Brown [00:02:42]
"We’re not just using AI to tell stories; we’re using it to create experiences that connect with our community in new and meaningful ways."
- Paris Brown [00:07:50]