Tips on Neuroscience - Alberto Moriana

No two brains are alike

Our host, Alex Carvalho, Global Marketing Director Swine at MSD Animal Health, talks with Alberto Moriana, former Senior Vice President of Pacifico markets and head of Sales Latinoamerica at Procter & Gamble. They discuss about habits and behavior of shoppers in Latam.

Mr. Moriana has been living in Panama for many years. He is a passionate reader of Neuroscience books, so he deeply knows how people take decisions when buying at the stores. Which segment of the population is growing faster? How do they buy? Where do they usually do it? What are the main drivers for them when shopping? He also gives us his vision of the commercial future of the countries in that region.