Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?

Seth Goldstein knows this struggle all too well.

In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.

You’ll hear the real talk about how marketing projects derail, often not because of the provider, but because collaboration and clarity fall through the cracks.

Together, they explore how starting with either a solid strategy or a basic website can work, as long as there’s a plan to evolve. They dig into why timelines slip when clients don’t prioritize their part, why copywriting should never be an afterthought, and how budget surprises can be avoided with upfront honesty.

This episode is packed with practical insights on:

• The vital role of discovery and kickoff calls in keeping everyone on the same page
• Why “just another page” on your website always costs more than you think
• How collaboration between client and marketer shapes the project’s success
• Managing expectations around time, budget, and deliverables realistically
• Moving past “spaghetti at the wall” marketing toward intentional, strategic growth
• Knowing when to bring in trusted collaborators like copywriters or photographers
• The ups and downs of entrepreneurship

goldsteinmedia.com — digital marketing solutions

podcastmastery.coach — podcast coaching and community

Enjoyed this episode? Subscribe, leave a review, and share the wisdom so others can unfudge their marketing too. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com