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Feeling exhausted from trying to serve everyone? In this episode, Dr. Jess shares how saying yes to every client nearly cost him his practice—and what shifted when he got brutally clear on who his work is actually for. If you’re overwhelmed, burned out, or questioning who your people really are, this one’s for you. Tune in for a grounded take on niche clarity, nervous system sustainability, and why getting picky might be the most compassionate move you make.