·E22

Owning the Sales Conversation to Educate Buyers

Nov 16, 2023

36 mins

Episode Description

Episode 22 – Owning the Sales Conversation to Educate Buyers

To sell executive buyers, you must educate them in a way that they see a better future if they buy from your company. You have to educate on why the past has run out of runway, current state does not provide much advantage, and that your solution creates the best answer moving forward. This episode is about educating the buyer and using that conversation structure.

To learn more about our panelists or to contact them, visit:

Tom Searcy

Founder & CEO, Hunt Big Sales

https://www.huntbigsales.com/

https://www.linkedin.com/in/tomsearcy/

Monique de Maio

Founder & CMO, ondemandCMO

https://www.ondemandcmo.com/

https://www.linkedin.com/in/moniquedemaio/

Mark Kennedy

President, Terakeet

https://terakeet.com/