Episode Transcript
Mark Vandegrift Welcome to another episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is our branding buff, Lorraine Kessler. How do you like that one, Lorraine? Lorraine KesslerWell, I like that. I like being a buff versus a puff. I mean, I don't know. Mark Vandegrift Well, since we did the last episode...
Episode Description
A taco place that’s also a chicken place? Cordless outdoor equipment? Join Mark and Lorraine as they discuss their thoughts on Taco Bell and EGO, two brands who are in the spotlight for this week's episode. Learn what the positioning duo thinks about the return of Taco Bell's Crispy Chicken Nuggets and their newest commercial. Then, stay tuned in to learn more about the EGO brand and how their EGO POWER + platform grew to be rated #1 in the industry.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!