Episode Description
In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.
Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.
What was covered:
- Athlete to Entrepreneur: Founding Chicknlegs
- Community-Driven Growth & Social Media Impact
- Design, Quality, and Product Development
- Strategic Inventory & Product Line Management
- Analytical Approach to Business Growth
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
Chicknlegs Links:
Website: https://www.chicknlegs.com/
Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en