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Special Ops with Emma Rainville

·E9

Click to Cancel is Here! The FTC’s New Rule That Could Make Your Subscription Illegal

July 29
13 mins

Episode Description

Your “cancel anytime” could get you canceled. The FTC’s new Click-to-Cancel rule changes everything for subscription marketers.

Emma Rainville and Ryan Poteet break down the FTC’s new Click-to-Cancel mandate and what it means for businesses running continuity, membership, or auto-ship models. This rule doesn’t just tweak existing guidance—it forces businesses to make cancellation as easy as sign-up. If your funnel isn’t compliant, you're opening yourself up to lawsuits, fines, and consumer backlash.

Whether you’re a DTC brand, SaaS company, or marketer running continuity offers—this is your compliance wake-up call.

Policy update (July 16): The DOJ moved the implementation date once again. Stick around until the very end to get updated and how to stay compliant.

We cover:

  • What the FTC now considers a deceptive cancellation process
  • Where and how your “Cancel Subscription” button needs to appear
  • The new standard for clear and conspicuous disclosure
  • How Apple and other brands are setting the compliance bar
  • Real examples of what not to do (like mail-in cancellation gimmicks)

Timestamps:

  • (00:52) Why Click-to-Cancel is a legal minefield
  • (03:28) What qualifies as “unavoidable” disclosure
  • (06:44) Where your cancel link must live on your site
  • (09:10) Why marketing “fairy dust” won’t save you from the FTC
  • (12:33) The end of shady cancellation gimmicks (like snail-mail guarantees)
  • (15:21) What your cancellation flow needs to look like now
  • (18:19) Real risks: class actions, fines, and lost trust

Sign up to our Visionary Vault and download our free Click-to-Cancel Compliance Checklist at specialopspodcast.com. Stay ready. Stay Compliant!

Explore Free Resources at the Visionary Vault:

https://specialopspodcast.com/visionary-vault


Get in Touch with Ryan Poteet:

Website: https://www.grsm.com/   

LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba  


Get in Touch with Emma Rainville: 

Website: https://specialopspodcast.com/    

YouTube: https://www.youtube.com/@specialopspodcast   

Instagram: https://www.instagram.com/emma_rainville512/  

LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru 


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