Welcome back to another episode of the play big podcast, where we're having conversations who are playing big in life in business and in finances.

And I'm here today with Carla Silver.

Welcome to the studio.

I am so excited to be here with you.

That's awesome.

It's going to be a great day.

It's going to be a great conversation.

Thank you for being here.

And I just want to start off by asking the question, who is Karla Silver?

Oh, not to go in for the jugular right from the very beginning.

I am a woman on a mission.

I am a seeker.

I am curious.

I love learning.

Personal development is my jam.

But also marketing is my jam.

And my passion, other than the million other things that I love in life, but my passion is really helping network marketers use actual marketing to build their businesses.

Yeah.

That especially women marketing.

I have been fortunate, very fortunate to be an internet marketer now for many years and that industry is still mostly male.

And so I'm also passionate about helping women understand how to apply internet marketing to anything that they want to do.

But especially to the network marketing industry.

That's awesome.

Where did you, where did you use a lot of words to describe yourself?

When did you get so clear about who you were or who you are?

I don't think that actually has happened yet.

Okay.

You're still, still seeking?

I'm always going to be a seeker.

Have you,

have you had that your entire life?

Like a curious mindset or seeking, seeking something?

Where did, where did you first?

Have this, I guess, desire,

ethos.

Well, I think for a long time in my life, I did not, I was at the whim of the next promotion or, you know, I went the regular route, right?

Went to school, got the job the whole thing.

And so I was at the whim of where that next, and I was very ambitious.

So it was always like, how can I make the biggest deal or how can I get the next promotion or the next better job or the next?

The next and the next and the next and it wasn't until like most people some big huge Catastrophes happened in my life that I actually realized that I needed to take a different path But so I was just I don't want to say I don't know I think that our listeners probably have all experienced this where I didn't really know what I wanted to be And so I've tried on different hats along the way I was taught right when I got into network marketing about this concept about be, do, have, and I'm, I was so confused for so long because there's so many things I could be.

Right.

I was very lucky that I was brought up and told that I could be and do and have anything.

Actually, it wasn't in that order.

Right.

Right.

But that I could be anything I wanted to.

And so I've gotten very clear on who I am now.

But I don't know who I'm going to be in the next 5 or 10 years.

I have no

idea.

That's awesome.

You brought up a model.

I actually I love teaching that model.

Actually be, be, do, have, and, but most people live the opposite.

It was like, once I have everything that I want to have, the money, the job, the opportunity, then I'll go do the things that, you know, I need to do.

And then I'll, then I'll become the person as opposed to, well, you become the person first, then you'll go do the things that you're supposed to do.

And then ultimately you'll have.

What it is that you, that you should have.

Wouldn't you learn to first trust that process from learning a model like that to actually

trust for a really long time.

Cause I couldn't figure out who I wanted to be right.

And it wasn't until I was at a company event and I saw this woman speak and she was talking on the stage about how she, she was the CEO of a multimillion dollar corporation and she just kept saying it.

And I kind of latched onto that simply because.

I knew CEOs of million dollar corporations.

So I was like, okay, so I could pick it and just pick that.

Well, here's the weird part of that story.

So she came down off that stage and I found out that she was brand new in that business.

I'm like, okay, so she's not a CEO of a million dollar corporation.

That year she became the top earner in that company.

So a little light bulb on my doubting mind that all this stuff works.

on.

So, I realized that, oh, maybe this, maybe this does work.

And now I teach it in all of my, everything that I do, as a matter of fact, in one of my programs right now, we're really focused on stepping into your future self.

Who is that woman?

Right.

Because lots of people I hate making statements like that, but lots of people really struggle with the person that they are now and the person they want the results they want when they don't realize that they have to become a different person in order to get those results.

And that is.

So hard to teach but it's, I, I love, like you probably, I love doing it.

What make you love teaching it?

I, I love, I love it in empowering people.

And yes, I think, I think what you're saying is people don't realize that who the, the results that they're getting today is re, is a reflection of who they were in the past, right?

So it's also not even a reflection of who they are currently, right?

It's because results sometimes take a time, take time to actually show up.

So it's a result of your past routines, your past behaviors, your past standards that you have for yourself.

And yes, you can make a decision to be something different.

So this lady was saying, I am a CEO of a multi million dollar company.

Well, honestly believing that you can do something, right?

And so for me, it starts with a decision that this is who I'm going to become and against like a future goal.

So a goal is something that's out in the future, that this is something I want to be a million dollar earner or whatever.

But then you have to have standards, right?

So the standard is the goal is in the future.

The standard is what do you do every day?

Right.

So my standard is I don't negotiate with myself on a daily basis And these are the three or four or five little things that if I did them every single day I would achieve my future goal so that those daily standards actually become your identity Yes, your belief system because you know, if you're not let's say Physically fit and you're like, I'm going to go lose 50 pounds.

You don't view your identity as someone that's physically fit at this moment in time.

You want to in the future.

I want to lose 50 pounds, but the standard is what do you do every day?

And if you go, if you eat right and exercise today, and you eat right and exercise tomorrow, and you eat right and exercise the next day, and then every week, and then every month.

That's right, but then that becomes your identity.

Your identity becomes I'm somebody that works out opposed to I'm somebody that doesn't work out Yeah, that's awesome.

That that happened for you.

How how You said you also got introduced to personal development or in your in your experience of personal development One yourself, but more now that you're coaching people.

What do you think stops most people from their own belief that?

They can step into this future version of themselves or that they got to change begin become something

today that out Well, first of all, I am NOT a coach.

I am a mentor.

So I wouldn't call myself qualified Coach and help people through those problems.

I actually have coaches real coaches yes, and my programs that help people move through those through those blocks because I'm focused on the Marketing, if you had me as your coach, I'd be like, just get it done.

So that I know I have enough experience that, that I know maybe that's something I might want to explore adding to my repertoire in the, in the future.

But I'm constantly asking like, what would your future self do?

Well, I would have done that.

I would have done that.

And so, okay.

Right.

Step into that future self.

Like, but we have to define who that is first.

Right.

Where are you going?

And I have weird little things that I do teach.

I can't believe I'm going to share this with you, but what, when you brought up raising your standards that can be, honestly, it's understanding the little tiny gains that you make every day.

I read a book called the gap and the gain by Dan Kennedy.

And it was really understanding that.

Are the people that we're working with are beautiful souls that we're helping are constantly comparing themselves to that person who lost the 50 pounds or the person that, and that, and I mostly coach women.

I hate making this.

Broad statement, but we're busy beating ourselves up all the time.

Well, I, I lost one pound.

I didn't lose five Right, or I got one like I didn't get well, nobody like I didn't do that And I'm like no you cannot be looking at that You have to stack the little wins you have to be in the game like looking at what you have done Cause otherwise you are constantly in a state of disappointment of lack and you'll, you're living in that negative, frustrating place and you'll quit.

So that if I coach on anything that, that is what I'm really focusing on.

Please make it.

So I, I make people make a list of what they've done every day.

Like what have you achieved?

What have you done, right?

And then it's all about making yourself feel good, right?

How can I make myself feel good today?

And I have a weird assignment that I give, I'm like, go clean out your underwear drawer.

There's some yucky underwear back there that you think you're gonna wear one day, but you won't believe the results that I've been getting, like the little things, like you go do that, you feel great.

And also it leads to.

Cleaning up some other messes and all that other stuff.

That's, it could be just light a candle for yourself and spend some time centering yourself and focusing on your goals.

The big thing for me that I was really like, really understood that personal development could really change my life was a very simple thing.

Hmm.

And it was focused.

Mm.

It was just focus on my goal.

Right.

Just my goal constantly.

Mm.

And that was back when we had those, Bob Proctor.

Yeah that we carried around that were laminated stuff like that.

I still do that.

Yeah, I still do that work Yes, I want to be centered on where I'm going because life's gonna happen 100 percent like she's gonna go down The kids need something bill needs to be paid and I want to be focused on what I'm creating and not what I'm not creating right

a big deal and Focus on yeah focusing on what is Working versus what is not working because people get stuck in a comparison trap right of

at least the frustration.

Yes quitting Self hatred all of the negative emotions and when you do focus on like hey, you know I did that thing I got on the treadmill for five minutes something small Yeah, but that stacks and it stacks confidence right and belief that you can right and belief

Yes People hold on to disempowering beliefs for almost their whole, whole life without ever having the awareness to do it.

Take me back to when you, you said you got into network marketing.

So you, you know, started down a traditional path that sounded like, you know, business.

But how, how did you get introduced to network marketing?

What were you doing and how did you get introduced to it?

A million years ago.

I actually, it was perfect.

So I had been in corporate America for a really long time.

I was in the dot com industry when it blew up in 2002.

And then I had some money because I was in the dot com industry, my whole life blew up, but I had some time to take off and think about what I wanted to create in my life.

And I knew that I did not want to go back to corporate America.

I knew that for sure, but it got to the point where I needed to start making some money.

So one night I was clicking on career builder, hot jobs or something, and just like.

You know, you know, I don't even know how it works these days, but you click and your resume goes sent to somebody.

I had a guy call me, prospect me the next day, put me on a half an hour phone call and I sent him 1, 500 check.

Holy cow.

And I'm like, I could do that.

I could do that.

And I'm going to be rich.

And how did it, how did it start after that?

So you, you were rich, you were, you

were awful in this.

And partly because I figured out that lead generation thing that was not, believe it or not, that wasn't hard, but I didn't know it was supposed to be hard.

So I figured out the lead generation thing.

But selling in corporate America and selling a business opportunity are two very different

things.

Explain the, explain the difference.

I had to have that sales bone removed from my body to over two painless years.

And of course during that time I lost my confidence and all that other stuff that happened along with that.

So, I was selling over the phone and it's not.

Classic sales, it's class, it's more like an HR person, right?

I had to learn how to be like in the takeaway and why should you work with me?

All that, all that stuff.

And interesting factoid, I, the company told me to generate a hundred leads a week.

So I did.

I did that for 10 years.

Wow.

And how, how were you doing that at that time?

I was the classic in the classified section, earn while you learn, call this 800 number.

Wow.

And so you can think, you know, a little 6, 7, 20 ad all over the U S and those people were expecting my phone call back.

Phone was still heavy back in those days, but I I called them back and prospected them on the phone.

My number, I figured out I made 50, 000 phone calls.

Holy.

Over 10 years.

And, and I, on November of 2012, 13, I put the phone down.

Why'd you put the phone down?

I couldn't talk to one more person.

Yeah.

What was it?

Why?

I was burned out.

I was I, I just, it's repetitive, you know, you're doing the exact same thing all day long, every day.

And I just got to a point where I just couldn't, and it had been, I did some, I didn't realize like subconsciously had been happening for a while.

So I wasn't recruit, people weren't coming into the business.

I didn't.

And so I just realized I hated every minute of what I was doing and that I couldn't do it for another 10 years, five years, five minutes.

Wow.

And so that was, I quit for a heartbeat and looked for other things to do.

Interesting.

Yeah.

What did, what did you learn about calling that many people and having conversations with that 50, 000?

I did not have 50, 000 conversations.

I made 50, 000 phone calls.

Yeah.

Maybe with all the followups, et cetera, I might've had them.

People have problems.

People are looking for people that have a solution for them.

They're looking for.

the classic, is it real?

Can I do it?

And will you help me?

And it was a lot easier in that, in those days to answer those questions.

You, even in a half an hour presentation, and you know, on the telephone, I didn't make the presentation.

I put them on the presentation and then follow up with them, but the old fashioned network marketing, but that taught me a lot about human psychology, sales psychology.

The, the whole thing and then, then it was all internet after that, like.

So how, what do you made the shift from the, the little ads in the newspapers to how did you do it online then at the beginning?

Well, first during that time, newspapers stopped working.

And so I learned a little bit about Google Google ads, and then came the big Google Slap of 2008 Don't know if you know about that, but anybody in internet marketing that's been around for a while knows about the Google Slap.

Yeah.

In 2008.

And then I went, I transitioned to I, what I knew and I placed ads in CareerBuilder at jobs.

Mm-Hmm.

which doesn't exist anymore, I don't think.

Monster, et cetera.

Indeed when it came around.

Mm-Hmm.

And I just got great prospects that were like me.

Mm-Hmm.

And, but I, I quit.

And I was out, I was not gonna do network marketing anymore, but I had leads coming in.

Interesting.

Right.

I that's, and I knew that was valuable.

So it

is

valuable.

'cause I think that the average network marketer doesn't have anyone to talk to or they think they don't have anyone to talk to.

Right,

right.

Well, I was at placing ads, so I was buying my leads.

Right.

But but I had a friend who I trusted who I had run with in another company.

I called him up one day and I said, I'm, I'm gonna sign up in your thing.

Mm-Hmm.

I am not working your business, but if I give you my leads, you just put them under me.

Right.

who would say no to that deal?

But then in that company, I saw a guy get started two months later, not speaking to one person doing Google Hangouts in the day.

Mm-Hmm.

I think it was.

And he made a million dollars.

Wow.

And I'm like.

I wanna learn how to do that.

Mm-Hmm.

and I and that since then I've been like, automation, how can I, how can I drive, build my email list Right.

Communicate with them, email list, et cetera.

So that's, I've built since 2013.

Wow.

Yeah.

And what do you,

what do you love about it?

Freedom number one.

Number two, I am really a big introvert.

Mm-Hmm.

So, have still having like the phone conversations I got over myself, but it's a very different.

Experience on social, I just love the idea that I could allow my prospects to find the information on their time and I could build a relationship with them and email and they would get started while I slept.

Yeah, that's cool.

Right.

I mean, I hate you as a marketer.

I hate like the idea of sleep sales.

Cause I don't want to promise that, but I had myself some sleep sales.

That's right.

You go

from mailbox money to sleep sales.

I didn't have to wait for the mailman.

And

and I got real, I got great people, right?

Cause I allowed that no rejection and I, no wondering if somebody is going to get started or anything.

And I had great Great serious people get started in my business that realized that it was a business and they had an investment.

They could do that all over there, and I wasn't doing any of the explaining.

Right.

And

with that process, it seems like you had a sales background prior to doing that, and why do you think most people wouldn't do that, or most people have a fear of, they don't have leads, but even if you give them leads, sometimes they have a fear of even having the conversation with somebody about something.

Well, when I teach there's no need to have that conversation because you send them in sure Right.

Oh, I don't I don't believe anybody.

I've never explained my business Ever.

Well, that's a lie.

I did one time and it was really painful and Of course the guy did not get started right?

So I love the idea of Thank you can go over here and get some more information and I'd be happy to get your questions answered because that's what I've done.

Right for 20 years now, even when I was doing on the phone.

Right here over here, and then we'll follow up.

Right.

And so you, you got out of that.

Now, what do you spend most of your, most of your time doing now?

Your business, right?

Oh my

goodness.

I am busy.

I'm creating content.

I'm creating courses.

I'm creating making sure my clients are getting the results that they want, that they want and need to get educating, marketing, selling, selling my courses and, and do some speaking, not too much, but I speak all day on zoom, but,

you know, external speaking, like on a stage,

I do have some, but not a lot.

I love it, but I just don't have a ton of time.

And so what are,

what are most of your courses for people that don't know what are most of your courses help people do?

A hundred percent of my courses help people help network marketers build their businesses online.

Very cool.

Yeah.

Experience, no experience.

It doesn't matter.

It doesn't matter.

We take people from we have.

We've got, I have a, a program called Biz Academy and that is not necessary for entry level people because there are lots of leaders that are now trying to figure out how to do this stuff.

But it is you know, a low cost membership so that everybody can participate for that.

And then I've got systems and then coaching programs and stuff like that.

And

what about the personal development side?

Do you also, along the way, educate these people?

You gotta.

Yes.

Tell me about that.

Because I can teach them all the things, but they're not going to do the things.

Right.

And they're not going to be successful at the things.

All the strategies and tips and techniques and all of the internet marketing words.

They can learn all the words, but if they don't have two things have to happen.

First of all, probably a lot of things, but to keep it really simple, they have to feel worthy of getting the results, right?

That has, has to happen.

And then they have to believe they can get the results, whether it's from their business opportunity or their products.

And those are things that, well, I can't always help with the second piece.

But for the first, the first piece, it's, it's right making a decision that you can do this and all of that is done in a community.

Talk to me about that because I think that that's extremely valuable for a lot of people, but how do you, how do you walk someone through a process or what process do you use?

If someone doesn't feel like they're worthy, or maybe not even aware that they're not worthy until it's point, point, talk to me about the worthy

part.

Well, I, I couldn't do this.

I didn't do this in my network marketing business.

It was, it was too, there were too many things to do.

Yeah.

The way we did that was in the community piece.

Okay.

Right.

Right.

Right.

Right.

Right.

Establish, you know, celebrating wins I'll tell you a quick story.

So I had two years of barren nothingness when I first got started in this industry.

I normally would ask somebody, we have time constraints.

So like, why do you think I stayed?

And some people say, well, you're not a quitter or you are you are stubborn or you know, whatever it is, right.

They'll make up all these answers.

And the reason that I stayed was that there was so much evidence in the community that people were making bank that I was going to figure this out.

Right.

There was just so much proof.

Right.

Everywhere.

Right.

And so I take that into my communities like here's you got to keep giving them the proof proof that it works over and over and over again in a million different ways.

It can be proof that, you know, somebody came to a retreat that we did and just was there.

That's, that's proof.

It could be proof that, right.

So and so had somebody get started going through their sales funnel.

Yeah, it could be proof.

It's just proving to the Because that's the only way that I know of really to build belief unless I can get them in a room With a bunch of other people and proximity shortens that distance Dramatically, right, which is why I was a bitch.

Excuse me.

No worries.

I was a bitch about putting people when they got started, I'm like, you're going to the next event, right?

You've got to do, there's a ticket, buy it now, because I know they have to build that belief.

And we can know, I knew intellectually that I could do what these people were doing, right?

But I, there must've been a disconnect between here and my belief and that happens fast in proximity at events.

Yes.

Do you know that?

You've been to quite a few events.

Yes,

you get to the the magical aha moment.

So yeah, people in the beginning, they're exuding a lot of energy to try to achieve something.

The results are very low, right?

So you have your energy up here and the results are down here.

And at some moment in time, it, yeah, hopefully it gets to that point where your results are higher than the amount of energy required.

And that's like the aha moment.

But yes, in an event or through.

Mentorship or coaching or proof that you can draw the a ha moment back closer so they don't quit.

On themselves because most people will give up on themselves even when they're when they're close to it.

So yeah, it's amazing that yeah, that's amazing You you walk through that to your stomach tell me Once you had the aha moment and what once that happened for you how fast was Results after that.

Yeah, explain that because I think that people people hear that or they hear people tell the story and they may not Be to that aha moment.

Yeah, and then they're like and when people they hear people say Once you get there, then like everything clicks and talk to me about a

little bit of a sideways story.

Yeah.

A hundred percent.

So part of where I talked, mentioned a few minutes ago about these Bob Proctor, the company that I was with personal development company, I'm going, yeah, yeah, yeah.

Talk to the hand.

I will do all the income producing activities, but did that long enough that I was broken and I had a I give up moment and I am going to do what they tell me to do.

And part of the things were meditating and being focused on my goal.

And I'm like, okay, so I'm going to do this thing.

Were you trying to prove them wrong?

Oh yeah.

All day long.

So this is like May of 2006.

I think it was.

And so we had a super Saturday, August 20th, 2006.

So I wrote down on that.

GD gold card.

I was knowing that this wasn't going to happen.

I'm like, I'm going to have 20 people at this.

And I wrote it is, I can still say it.

It is August 20th, 2006.

I am so happy and grateful now that I'm sitting in the Arizona Biltmore ballroom and there are 20 people with me.

Woo hoo.

And so I, when I was on the phone, I play with the gold card when I was we were growing tomatoes that year and I had, they were in containers, so I had to water them.

So as I'm watering the tomatoes, I'm saying it is August 20th, 2006 and then, and then, but I'm doing, when I said I was going to do, I had a little car, a little whiteboard and I, every time I made a sale and somebody said they were going to come, I make a little hash mark and I'll make this a little, little shorter.

I will include that that plastic thing, I'd stick here because it hurt.

Yeah.

It would remind me.

So I get to the Arizona.

I get the week before Arizona, Bill Maher, 16 people going, yeah, did a three wave for somebody on the way down to Arizona, 17 still doesn't work.

So I'm sitting in the Arizona Biltmore, I'm looking around and I realized that I better be, I was not exactly right with what I had asked for, because with spouses, I had exactly 20 and then I'm like, maybe this works now.

It didn't, I was improved.

It wasn't proven yet, but enough space opened up in my possibility for myself that I thought, and then we had.

We had like a 27, 000 a month, two months after that.

And that's when the belief, and it's such a short, it was such a short distance between that's what I keep telling people.

It's like, it isn't that hard, but you got to get for this thing, right?

Once you there, it is not, there's not big chasm between you and a top earner.

It's not, they are not any more special than you are at all.

And that's the biggest distance is.

In here and here and that knowing and belief and I'm like so everything took off from then and then I had the I don't want to say confidence, but I had the.

Well, I could recruit for sure from a place of all the heck this works, right?

You can prove

that it works.

Yeah.

Yeah, the absolute, absolute belief.

Did you continue using the gold cards?

Oh yeah,

I still have them.

Do you?

Yeah, I, I do a little bit differently now.

I still use it.

I have it on my desk, but I don't carry it around with me, but I do my journaling every day.

Oh, that's good.

If I do not focus on what I want to achieve or what I want to create.

Great, I lose track during the day.

What have you learned most about yourself during this whole journey?

Like I'm a crazy

weird person.

Yeah, but most most successful people are, right?

I guess, I guess, I don't know.

Are you okay with being crazy weird?

You're just like yeah, this is who I am.

I get a lot of people ask like is she that way all the time?

Yes, I have weird words I use And, yeah.

And what have you learned about other, other people that maybe aren't exactly the same as you or even though the willingness, like there, there was a willingness wherever it came from the, I'm going to prove this wrong or whatever it is, but then it actually coming to fruition.

Like there was an actual deadline to the 20 people on such and such a date that the Arizona built more.

Why do you think most people would be unwilling to do that?

Even try, even if

they didn't believe it.

I wasn't willing for two years.

So there's a lot of reasons, right?

It doesn't work.

That's BS.

That's too woo.

I need to know how things work.

And so the way I figured it out that it worked for me is that I was laser focused on this goal, this goal.

So everything I did was focused on creating this goal.

And so for me that I'm like, Oh, that's how it works.

Right.

What happened?

What happened?

With those 20 people?

But whether they have a good experience of the event, or Oh yeah.

Yeah.

That company threw amazing events, and really good Educational events.

Yeah.

I've been to some that are really interesting.

So in personal development, what is it, what avenues do you like pursuing now?

Because personal development's a pretty broad, a very big broad, but from how you, how you started to, I'd say, what, what are you most interested in personal development currently?

Right now I am going a little woo.

Okay.

A lot of woo, probably.

I'm really interested in Dr.

Joe Dispenza.

I've been listening and re listening to his books.

I am rereading again, Happy Pocket, Full of Money by David Gikandi so that they're going into the quantum stuff and I'm finding that fascinating.

What

is it that's fascinating?

What, what kinds of things are you learning that fascinate

you?

Well, and I still don't understand it all.

I've read these things.

I've read both books twice.

I still don't understand it all.

It's just the whole idea that.

Everything is available to us that I'm a big believer in frequency and because of my own experience in email, right?

Right.

I really believe that my, that my frequency is bringing in people is, is, that's just how I was.

And I didn't do that through a book or anything that was just through writing thousands of emails over the years.

But right now it's just, it's just interesting to me that.

Anything is available.

We just have to be in that to stay in the frequency, right?

And it is an alignment with everything else, all of the other, it's just a little more woo than most people.

Yeah.

So explain to me and not in quantum physics terms, but.

Just, just, just your, first of all, did you like science as well?

No, I wasn't

particularly.

Okay.

No.

But in, in general, what is, what's your understanding of, of frequency and, you know, how to stay in frequency or in alignment with a frequency?

For people that maybe never heard that before, or never heard of Joe Dispenza, what is, what does it mean to an average person?

So, where I start.

With my, first of all, I already explained part of it.

Like where I start with my people is just making yourself feel good.

If you're not in a, if you're not in a great place, don't post on social.

If you're mad, don't post on social, but it's more about being more intentional about what you want to create and have, and this is really dumbing it down, which is important because that.

It's just being more intentional about what you want to create and what you were thinking and your thoughts.

Like for the longest time, I thought making money was hard and I made it hard.

I worked so hard and we, we were successful, but it was at an enormous cost and and I'm not saying I don't work hard now.

I definitely work hard now, but it's a very different intentionality.

To explain that?

It's, it's first.

How you're feeling second where you're focused, I'm still a big believer in that focused in that creation.

And then the woo part is like where like I could be a lighthouse.

And that this is how I feel.

I hope I'm a lighthouse for people that are really looking for a solution.

Now, how I attract them, of course, is the tactic, but how they succeed is what happens internally.

Right.

A hundred percent.

So I feel like I'm doing a little bait and switch there, but it has to happen.

Yeah.

I

don't think it, to me, it's not bait and switch.

It's being authentically, authentically true to who, who you are, but also recognizing that maybe someone else doesn't have a level of self awareness.

This moment in time, and so when you, when you hit them with something, it could be an email, could be an ad, could be a whatever, if there's some level of openness that's there and the frequency is yes, like what is, what is my intention?

Because intention does I have energy to it.

It's, it's my intention is to sell you something or my intention is to help you, but this totally different signals that go out of like, if it's a radio station, it's like, Hey, this is WWW.

Let me sell you something versus this is WWW.

Let me help

you.

Well, and you know, what's interesting to me is I'm not particularly with this moment in my life, religious, however, it is exactly the same thing.

Yes.

Yes.

Yes.

It's exactly the same, you have to have that faith, you have to have belief, faith, whatever you call it.

You have to be moving forward spiritually.

Yes.

Yes.

Yeah.

So a frequency is, yeah, that's what you talk about.

So it's, it's my thought, my intention.

And also so it's the thought that's coming out.

The intention for why that you're pushing that thought forward, but then it's the emotion behind it.

So you could have a greedy Intention and the greedy get people feel that right?

So when they receive the message like how this person this person's greedy or if it comes with a helpful Intention it'll be received as a helpful way if it's empowering intention that roots received as an empowering Message so it's like whatever's broadcast out is what is received in something.

Yes It's interesting to see how people and people tune in to certain things and they tune out of other things and so Especially if they're in a moment in time where they are doubting their, their self worth.

They don't know if they can do anything.

They don't happen to see anything in their periphery or in their immediate sphere that is able to help them.

And I think your analogy of, yeah, I just want to be a lighthouse is To me is a great image to have because it'd be like a boat that's lost out at sea and it can't even find the direction of the shoreline of where that's the shore.

That's safety over here is a wicked wild storm.

But if I see a lighthouse, I know the lighthouse is on land.

Yeah.

And it can be any kind of boat.

It can be a really beautiful yacht of a leader at a company or we could be somebody that's Like I was for the first two years and just like Tell me, tell me what to do, like, what am I doing, like, why, why am I not, why am I not getting the results that I want?

Well, I didn't believe.

Right?

Right.

I wasn't doing the, my personal development.

Well, I mean, being, being that light, being that lighthouse for other people, yes, allowing them the opportunity to go through a process because everyone's processes is unique and different because everyone's circumstances are different, even though sometimes what they're feeling can be the.

The same form, but I think it's amazing that you're doing that for

other people.

I think what you do is amazing.

Thank you.

What is it what is it that you're most excited about right now?

In your business venture

at the risk of sounding self promotional don't want to do that, but here's, here's what we've been in our coaching program, we've been doing this now for eight years.

And before that, I did whatever I did in all of that in my network marketing businesses, but that was more of leading.

And what I'm excited about is that everybody's different.

You mentioned that before.

Everybody's different.

We all, everybody has different insecurities.

People are in different places in their life.

They have different skills.

Yes.

They have different, like me as an, as an introvert.

If, like I said, I, if somebody had told me to go make a list of my friends and family, I would not be here privileged to be talking to you today.

Yeah, isn't that amazing?

Just, there's all kinds of different.

personalities, needs, et cetera.

And every company is different.

Every company is a different comp plan, a different way of building their business and everything.

What I'm excited about is that for so long we were kind of like a one shop, one, one solution for all, which didn't work.

I mean, it worked just like.

Go make a list of your 20 million friends and family works for a certain percentage of people.

That's right.

We've really added that personal personalization.

I'm super excited about that because that is, again, there's no, it's really hard to, to, and we all experienced this in our network marketing companies.

Here's the way to do it, which doesn't work for everyone.

That's right.

And that is so hard as a leader to see someone and you.

I couldn't always tell ahead of time, but I knew that it wasn't going to fit for that person.

So, that's what I'm excited about, and I'm excited about figuring out a way to apply that to all.

That's awesome.

I don't know if that's possible, but that's where my brain is.

No, that I just contradicted myself, right?

Actually, actually not because it's the, what was going through my mind when, when you were saying that is actually a mentor of mine used to tell me all the time, never become a walking generality because the world is full of them.

Become a meaningful specific and being a meaningful specific would mean in like in your case, being able to help an individual based on their own talents and skills.

Because like you said, I can give you the tools and I can give you the strategies.

But it's your psychology and it's your personal development that's either going to get you to use those tools and those strategies or not.

The way Or they

might be different strategies based on Yes.

And,

and the way that you use these, these tools may be different.

So to me, I see you more as like a master gardener where, you know, it doesn't matter if it's a rose or a tulip or a corn stalk or a bean or something.

Like, every human has their own unique talents and gifts, which I love what he just said.

But a master gardener doesn't matter if I'm planting beans or if I'm planting roses or tulips because it's still the same process.

There's still a time, there's still a time to plant.

There's still timing to the planting of from the time I plant the seed to the time I see something.

That's, it's a period.

There's still a sequence.

The farming, what, regardless of what you're farming or regardless of what you're trying to grow, there's a sequence to it.

And then the bad or the best part is the lag.

The time between when the seed is planting until you see the bountiful fruit.

And I think that because of your experience and because of your desire to want to help somebody it doesn't matter who they are.

And so it can be very specific.

Every individual specific, meaning that it could also be for everybody.

Right well,

that's gonna be that so that's like

an oxymoron.

It's like jumbo shrimp.

That's what I mean.

I was just My big desire is to figure out how to do what I'm doing now My group but in a network marketing team.

Yeah, I don't know I haven't figured that out because you've got to have systems and structures that Basically, the entire field follows.

Yes.

So, that's, that's, that's the goal.

I don't know if I'll get there or not,

but I'll be like, I'll be like being in a, an art teacher, right?

It's like how you, everyone, all the, all the people in the class are going to get a canvas and get a paintbrush and get

paint.

Yeah.

But that, that, that could lead to disaster in the network marketing team.

I said to too many network marketing teams that I've worked with that have no systems at all.

They're like, here's the, here's the paintbrush and the thing, go do, go figure it out.

And then nobody does anything.

That's, that, that's the, that's what I'm working on.

That's cool.

Waiting to see if maybe some inspiration happens there, but.

I'm

sure.

Well, I think get that plastic card out

then.

What are you, but you never know, right?

There's some AI technology could come.

I mean, there's huge strides coming over there.

There's some that I see as potentially like maybe you can make five buckets, like which bucket are you and then follow that plan.

That's right.

Yeah.

See, you'll figure

it out.

Very smart.

Where can people go to find more about you or your programs that you offer?

Oh,

I have a great group on Facebook.

It's called Clever Marketers.

Okay.

Clever Marketers is, I wasn't prepared for this, but this is awesome.

Yeah, I want people to find that out.

Clever Marketers is there.

It's a free group.

It is there full of resources and training already.

I'm live in there almost every week.

There are, again, there's a ton of great resources and training there, in there.

And as well as ability to get your questions answered in the community, et cetera.

Yeah, that's awesome.

Clever marketers on Facebook.

Clever marketers.

I've enjoyed having you here.

Never marketing made simple.

Yeah, that's awesome.

I'm going to have you do the honor of, you can see all the stickers that are here.

Oh my goodness.

And so everyone that comes in here gets to write down a phrase that means something to you and sign your name.

Awesome!

And then you can choose whatever spot on the table you feel.

What does it say?

Imperfectly done beats perfectly undone a hundred percent of the time.

Oh, I love that.

Where's the spot gonna be on the table?

All right.

I'm gonna choose over on your side next California Yeah, I'll have you put that on there.

Awesome.

My favorite expression, just get it done.

Not perfectly, just get it done.

Just get it done.

Thank you so much for being

in the studio.

so much for this amazing interview.

Great questions and it's been an absolute privilege, privilege, privilege to be here with you today.

Yeah, it's

an honor and a privilege for me and myself and until next time, always ride the wave of life and always play big.