Part 1: 00:11
Introduction to a formal idea of market space, three jobs Basecamp does, turning the jobs into basis vectors for a neighborhood of a market space.

Mentioned:

• If you aren't familiar with "jobs to be done" see Competing Against Luck for an introduction.

Part 2: 16:00
Vectors in market space as functional systems, locating struggles in existing systems, value as degree of struggle, struggle on the demand side as design requirements on the supply side.

Part 3: 23:46
Trade-offs, choosing where to "move" the product, supply-side motivations, how market space changes, how trends affect the stability of market locations.