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The Future of Connections: GuestMatch Pro Unveiled
Episode Transcript
Everyone.
I'm Todd Cochran, CEO and founder here at Blueberry Podcasting.
I'm Mackenzie Bennett, marketing specialist here at Blueberry.
Welcome to Podcast Insider.
And I'm Mike Dell, the VP of customer relations and a podcaster.
And today, we're diving into something brand new from Blueberry called Guestmatch Pro.
You're listening to Podcast Insider hosted by Mike Dell, Todd Cochran, and Mackenzie Bennett from the Blueberry team, bringing you weekly insights, advice, and insider tips and tricks to help you start, grow, and thrive through podcasting.
With all the support of your team here at Blueberry Podcasting, welcome.
Let's dive in.
We're at the finish line, at least for the beta release.
But if you ever feel frustrated and if you're really tired of looking to book the right guests or trying to get yourself booked on other shows, well, you're not alone.
And, we got something special here.
We built Guestmatch Pro to to fix that.
So this is for podcasters, YouTubers, authors, coaches, whatever.
Guestmatch Pro is for any type of creator.
And broadcasters.
Anyone that relies on interviews and collaboration to grow their brand.
And we thought that having this open to all creators would attract a lot more influential and interesting guests.
So it's this is saying, it's designed for everyone, and, we're really super excited to bring it to you.
Obviously, we're gonna be, launching in beta for about ninety days.
But Guest Match Pro is really this a new creator connection platform, and it's been designed from the ground up to make it easier for people collaborate.
And, again, it's for creators who need get who need guests for the show, our channel, and guests who want to be interviewed and or featured, and our agencies that are managing multiple clients who want to get their clients booked.
And as Mackenzie mentioned, it's not just for podcasters.
It's for anyone who uses interviews to build content or or visibility.
And, we've got a kind of a matching a log rhythm that, matches you to guest in similar categories.
And, hopefully, we'll match with relevant guest in just in just minutes.
But early days, we're starting from zero zero, meaning no one's on the platform except for those who've been testing it.
And, you'll see a few of our profiles out there, but, there is a bunch of stuff that you can do in the beta.
I think my favorite part about the, like, the whole thing is that you don't have to actually be a creator is that you can just add a profile for yourself as I wanna be a guest.
And I hope this means that people can, you know, that people can find me so that I can be a guest on their show.
So you're able to create whatever type of profile you want.
You can be both a creator and a guest.
You can, you know, sign up as an agency and then have your clients be listed as either a creator and a guest or I you know, either or.
There's there's a different way that you can do it, depending on what they're looking for.
That that algorithm is gonna match you based on a number of different things that you're gonna answer during during the onboarding and all of your profile settings.
I think it's a a good match for a lot of people that are doing any type of content creation.
Yeah.
As Todd said, we're gonna have this, available very soon in beta, hopefully next week, and, you'll be able to build your public profile for yourself or your clients if you sign up as an agency.
You could choose your roles, guest, creator, agency, or all three.
You can filter and match with others based on shared interests, content goals.
You can use a built in messaging to communicate and schedule your shows, bookmark profiles, track connections, and, you can manage the whole network or your whole network.
I will say one thing, though.
We you will be able to use your own booking system.
So if you're using Calendly or, what's that other one?
Tidy.
There's a number yeah.
There's a number of them.
So use your own use your own booking link.
And, so that way that doesn't change from your perspective.
One of the cool things is as a Blueberry hosting customer, you get all this for free.
On the beta, you'll, get it for free for a limited time.
But, yeah, it's I think it's be great.
You know?
And as a Blueberry customer, you there's no extra logins or or, you know, anything like that.
You have to, you know, set up your profiles and whatnot, but, it, should be pretty straightforward.
But, again, just so you're clear, and I think Mike covered it, but Blueberry podcast hosting customers get this free for life.
And then all others, Again, you get access to this for, I think we're gonna probably do ninety days at a minimum and free beta, and, they give you a chance to test the system.
And, also, we, you know, ramp to build clientele.
So the first thirty days, things probably will be pretty thin on on matches.
Now this is just the beginning.
We're gonna be actively collecting feedback from from all of you that that choose to create a profile, And your experience in Justin will help shape the future features improvements, including enhancements to matching and filtering and collaboration tools.
And we we've already seen a few things in our testing that potentially can be updated, but when you build something out with an initial vision, you don't wanna get into the ninth hour and make a lot of changes.
We've done a couple of, updates.
We're really super obvious, But now is your chance to really explore the platform, grow your network, and be part of building the next great tool, for creators.
You're gonna have the ability here to, to input this.
But as we said earlier, this is not just for podcasters.
I think this is, like, a a thing that we need to say again and again and again.
Yeah.
It's for any experts in in a field.
You know, say you wanna get on a radio show or a YouTube or a or a podcast and be interviewed.
And, you know, the whole team here has been working on breaking the system so that, we get as many of the bugs out of it before you guys get to see it.
And, again, if if you're listening to this and you are a potential guest, and it could include a coach, consultants, authors on book tours, educators and speakers, radio hosts, live streamers, agencies promoting clients, this is the platform for you.
And, again, it's you're gonna find that we will be attracting all kinds of creators and all kinds of guests, to, to to build their profiles on, on the platform.
And one thing that we have set up already is a great referral system.
And, if you, refer clients and everyone that signs up for GuestMatch Pro that's a guest or a creator that signs up, you'll get a a referral link in your first welcome email.
And if you share that link, the very early days before we start charging for this, you'll get, social promotion.
You'll be may mentioned in the guest match pro newsletter.
So we've got the ability here for you and to earn money as well.
So example, if you're a Blueberry, podcast hosting customer and you refer, a podcaster or a creator to this, there when we start charging for the service and, if they convert to a billing customer, then, you will rent, win a not win.
You'll be rewarded a bounty.
For non Blueberry customers that, use the referral code, you'll actually get credit towards, your bill or you can take it in cash either way.
So I think that's the exciting piece about this is we've got a real strong, referral program, and we hope that you'll use that to help us, build, the audience here that is gonna be using the service.
So if you've already interviewed, let's say, 20 or 25 people, this might be something you'd want to email to each of those previous guests that you've had on your show and say, hey.
Here's gonna be a new way for you to find a place to get booked.
Then you could very well, you know, rack up some bounties very, very quickly by referring those guests and, agencies as well that, that come in.
Again, our goal is to be set up in such a way that you have a lot of control here and completely transparent in the interface.
But you're definitely looking for for lots of feedback.
We're pretty excited that that the team has spent a huge amount of time getting this built.
So, it's our first real true new product in many, many, many years.
Yeah.
Something I wanna say is, there was definitely some inspiration for Guestmatch Pro from the multitude of, dating apps and websites that are out there to try and match you.
But I would say that this is set up smarter.
You know, dating apps, a lot of the time, majority of them just work on, numbers, and they just send you anyone with some type of filters.
But this is more of an algorithm of here's the the information that you have put.
Here's what would actually work with someone else, not just, you know, a numbers game of we have this many people signed up.
Let's just give them anyone and see if they like them and swipe right type scenario.
So this, I think, is, is just a smarter version of something like that.
So if you're familiar with a with a dating app, go in a little less jaded on this one.
Yeah.
You're not setting your dating profile from 35 to 55 and then, hoping, you know, someone in that date range likes you.
We've really set this up so that if you're doing a business show and you cover, you know, six or seven different categories within the business show and then someone else is a, wants to be a guest on a business shows and they have similar, backgrounds, there'll be a a matching going on there.
So we ask you as you're creating your profiles, take the time and really create a good profile and do a good write up as everything counts in helping you get good matches.
Is it having a complete profile with the keywords, with the categories, is super important to to get good matches.
Now if you go too broad and pick outside of your category, which, you know, can be done, but we don't recommend it, you're gonna see stuff there that, maybe is not a good mix.
But if you're thinking about the type of people that, you want to interview and or the the guest, the type of show you want to be on, taking that time to, creating that very accurate profile, putting bio information in, making sure you're linking to your social sites through LinkedIn, wherever else you have social exposure at.
This all goes into the, the magic sauce that is gonna help you, find more guests.
Now we're gonna be looking at this real real close as the numbers grow to see, you know, how well our, I guess, for a better word, our algorithm is working.
And, yeah, I'm sure at some point we'll make some tweaks.
But, again, you're getting in on the ground floor, and, it's exciting to, to be able to bring this to you.
And we'll you're coming to podcast movement.
We'll be talking about this a lot at the event as well.
And speaking of podcast movement, if you are, you know, a die hard Blueberry fan and really interested in this, stop by the booth and pick up a t shirt.
We'll be happy to give you one.
And matter of fact, if you wear a t shirt for at least one day of podcast movement, Mackenzie's got some gift cards to give away.
So, little cash incentive to wear a Guest Match Pro t shirt at, podcast Movement.
Mike and I will be sporting them the entire event.
So, if you don't know what we're looking for, just look for the Guest Match Pro logo.
It'll be on our on our backs literally.
Yep.
For sure.
And, you'll be able to, chitchat with us, in addition to GuestMatch Pro, of course, all the Blueberry stuff.
Yeah.
It's really, you know, the the service, I think, and the matches that you get is really gonna be kinda dependent on on how well you fill out your profile and and just building up this user base that we have.
And that's why we we really want you to share this with your friends or and, you know, community of content creators that you know that are also interested in this.
I think it can be really good.
I will say one thing.
The pricing is already on the website, so you can actually look at the pricing breakdown.
We're working on, having a flip or switch so that you can see the delta between monthly and yearly.
And, this will give you an idea.
We've competitively priced this.
There's other but I think the the situation here really is is we know that Blueberry podcast hosting customers at a minimum, this may save them some money by not having to pay for service somewhere else as we're giving this to you for free as part of your subscription to Blueberry and providing continued value, to our service here.
You know, and if you're a podcaster at Blueberry, you know, you probably do go on other people's shows.
Well, so make sure you do your, your guest, profile as well.
You know, it never hurts to be on somebody else's show.
Absolutely.
And I'll definitely be creating a guest profile even though I don't do a per se interview show for one of my shows.
So there may be a chance that you'll get me on your show if you're, you're looking for a show or vice versa.
Yeah.
So if you've been waiting for an easy way to grow your network, get booked or find the perfect guest, GuestMatch Pro was made for you.
Yep.
And, like I said, head over to guestmatch.pro, and I think guestmatchpro.com also works.
And, you can get started.
The beta, I think, will be open probably slightly after when this episode goes out.
So, if it doesn't work right away, let us know, but, it should, it should start working pretty quick.
There should be some links on the Blueberry dashboard as well to get you in there.
So, or you can go directly to the website and log in with your Blueberry account.
We're looking forward to your feedback.
Thanks everyone for listening.
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