1) Esther's career background; 2) Design lessons from a can opener; 3) Why UX design should get C-suite attention; 4) Design differences between music and video; 5) How to integrate UX for all content forms-- short clips, long-form, live events, etc.; 6) Using user feedback and directed input vs. passive inferential design; 7) Should consumers be able to toggle between different UX experiences? 8) Esther's passion for painting. 

Also watch on YouTube: https://www.youtube.com/@ottexecutive