Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before joining Forrester, Nora worked as a B2B Marketer, leading both demand generation and ABM initiatives. Her combined experience as both a practitioner and an analyst provides her with a unique perspective on the evolving landscape of B2B marketing and ABM.

Watch this episode and learn:

• The current state of ABM

• How to achieve meaningful personalization 

• What the future holds for ABM

• Why LTV should be your ABM North Star