In this episode we speak with Alex Cohen, Founder & CEO of Birch Finance, acquired by Even Financial.

Birch‘s free platform lets users earn credit card rewards points more effectively and find new cards that make sense for their spending habits. 

We take a 360 view of Birch, including early day product optimization, user retention, marketing, ending with behind the scenes of partnering up with Even Financial and eventually being acquired by them.

Follow Alex on Twitter - @anothercohen

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