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Should your newsletter have a podcast? (Our take after 6 months of episodes)

June 11
47 mins

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Episode Description

"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio

What can happen when you commit to a weekly podcast for six straight months? 

You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way.

We get real about the numbers: subscribers, downloads, YouTube stats, and more. Plus, we chat through the very real question—should newsletter writers even start a podcast? You’ll hear our honest take on the ROI (or lack thereof), and the surprising benefits that go beyond metrics.


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KEY TAKEAWAYS

  • Reflecting on 6 months of consistent podcasting and what kept us going
  • Why podcasting isn’t a fast-track to newsletter growth—and what it is great for
  • The powerful trust-building impact of being in your audience’s ears
  • Our top-performing content and what formats resonated most
  • How YouTube fits into our podcast strategy and where Shorts fell flat
  • Lessons from other creators like Jay Clouse, Lenny Rachitsky, and Aakash Gupta
  • Easy ways for newsletter creators to test podcasting without going "all in"


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Thanks to Tim Forkin for editing these episodes.

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