
·S5 E32
Conversations With Wayno
Episode Transcript
What's up and welcome back to another episode of No Sealer's podcast with your host Now, fuck that with your loaw glasses, Malone.
Yeah, nah, it was.
It was overdue because it was like, like I've been watching your content for so long, and I feel like, out of so many brothers from the East, like I related to your content the most, Like you felt to me like like listening to somebody from the streets talk, not necessarily some ignorant person, but just somebody that got some level of street knowledge.
So that's why I would always reach out to man, I fuck with your shit.
Speaker 2Yeah, you know it's crazy, glasses, yo, Like, because I think people like we're talking when we was outside about the streets, and like people always attach the worst streets is just criminal activity.
Speaker 1Right.
Speaker 2I'll be the first to say, like I'm not a criminal, but like I come from a block where like criminality was just a normal thing.
Speaker 3What you just said just now, brouh.
Speaker 2It reminded me one time I was on my I'm standing outside on the corner just you know, just regular shit, and I got a call for a job interview.
So I turned around, I answered the call.
I'm talking my men, Like after I finished a call.
My man like, who that was you talking?
I was like yeah, he like nigga, how.
Speaker 3You talk like that?
Speaker 1Right?
Speaker 2I was like, well, my mom's, bro, my mom's she was a job developer at a nonprofit, like in a project.
So she taught me like how to handle myself, how to speak and all that.
So I learned how to speak two languages, like I could talk to somebody on the block and I could talk to somebody that's the CEO in any field.
So like, once I understood that, I was like, damn, this was gonna make me some money talking you feel me?
Speaker 3Oh yeah, I appreciate.
Speaker 1Her as No, it's like I still I'm trying to adjust to it, yeah, because you know it's something you know what I mean.
But it's it's very odd, especially to me when I'm always like you, I'm always I get caught up educating somebody because most people talk to me like based off of their like perspective, they ignorance some stereotype.
And I'd be like, come on, man, like I know these white people didn't tell you about black people somewhere else, and you you know what I mean.
It's like you can't get people to understand it.
So that's kind of been my journey the whole time.
Like the first time I met Joe Budden Dog like we were on tour, like you know what I mean, Like I'm meeting before on the phone, but we never met.
We met on tour, and it just I just realized, like you're trying to explain something to somebody that already believed they know you.
You know what I mean.
And that's kind of where it's been for me the whole time.
You mean, your whole your journey of like in is business and in business because when I first got into business, I didn't even I thought I was hitting the lick you I mean, no, lie, Like I was like, don't get me wrong, Like when I first stopped selling PCP, like I knew that I was gonna make music right and I was like, Okay, I grew up on all the music.
My mom is like this huge music head, like I'm talking about she used to buy so many records.
She would go to the one stop.
She would she stopped going to the record store and we go straight to the one stop.
Speaker 3What's the one stop?
Speaker 1The one stop is where the record store is buy the records front.
Speaker 3Oh, okay, okay, right, so like the woletel.
Speaker 1Yeah yeah, so I knew I could do it, and you know, it's that like hood ignorance where you like don't really like it was so bad.
Bro.
When I first met Doctor Dre, I remember asking him to give me a beat to rap on.
Mind you this is like after in the club, this is after all this.
So now I'm thinking about it.
How crazy I was.
I'm like, I was like, yeah, I wrap, you make beats, like you know, he was laughing because he like this nigga crazy, But in my mind, I'm like, it seemed like, you know, yatomatically it makes this, you make beats?
I rap, get me a beat.
Speaker 2And.
Speaker 1I just knew once I got into the business at that point, like I convinced everybody in my neighborhood first, right, I was like, oh look I finna make a rap.
I It's like, how there you going, nigga?
You've grown, Like, how you're gonna start rapping?
I'm like, cause I can.
And shout out to Gwedo and all the hummies who knew about hip hop.
They knew about making records and hip hop, so they helped me shape the idea I had a natural thing going.
But they helped me shape what I was trying to make a face games, older brother, g ri Game, you know what I mean.
They helped me shape it.
I was just articulate enough to make it happen with rhythm.
But when I'm telling you, man, like when I first got in this business, I really thought I was hitting the lick.
So I would always running the niggas and be just be like disappointed because I'm like, what the fuck, Like, I'm buying the shit you're selling me.
Every last person, if you say you a gangster on the record, I believe you.
Like I wasn't doing no homework or no fucking rappers, so if you was, I was like, Okay, this person is this.
So when I got in a business, I always thought like, man, I'm hitting a lick, Like Okay, I'm gonna get some money, then I'm gonna go be along shoreman or I'm gonna get some money and I'm gonna go do this.
And I never saw me having a career in this.
Speaker 3I never you know, it's crazy about that, bro.
Two things that shit.
Speaker 2First off, you got to have some sort of level with delusion in order to make it.
First this Secondly, that shit you said about like doctor j Bro it made me and I totally forgot about this.
I did something like that when I was an intern at Rockefeller around Jaz and them, right, Like I remember, I had some beats and I went to the studio and I had like wrote a hook.
I'm an intern though, and I'm like, like, I'm in there with like Chris and Neith and they probably don't Chris.
Speaker 3Every time I tell Chris the story, he was like, yo, I don't remember that ship.
He's spokes much.
Speaker 2But but I sit there, I put the beat on and I'm like, yeah, it should go like that, and I'm thinking in my in my head, I think like, yeah, this is gonna work, like you know what I mean, Like sure, yo, they looked at me like I was crazy, bro.
Speaker 3But like and then as far as like you know, uh, you really going for it?
Speaker 2This this like this mindset that you have to have, Well you learn that mindset through your trial and error.
And I think, like, you know, like you is explaining to me, like you meeting people and then you finding out that they know who they say they are, you have to really take a step back, like what the fuck am I doing.
If I'm running, I keep running into people who not who they say they are, and that in turn will like Bill j character enough to say, Okay, well I'm gonna do this because I don't even want to deal with these type of people.
And that to Doctor Drew, because I know doctor dr is probably like he's crazy, but he's courageous, he's I don't know, he respected it.
Speaker 1It was like we end up that's how we end up becoming like where we fuck around because he was like, like I said, it was his ignorance about like what was happening, but it was pure and it was straight up, and it was straight up and it was so straight up.
He just respected it.
He was like, just bring me a record now, mind you.
I don't know what the fuck I'm thinking, that's just a song, you know what I mean.
So I just trip out at me not thinking this fit me.
And it's funny because at home, like that's how I felt.
But when I went to New York, that's when I knew, like, oh no, this shit is.
Like I met dudes from the SPACEE like you talking about the Bronx.
I met them dudes and they was like, yeah, this was made for people like you, and I started meeting everybody out there, and I'm like, Okay, all these niggas are as advertised and that's not talking about home.
Speaker 3Yeah, what you mean.
Speaker 1It's like a level of like like when I met Jay, Like Jay tried to sign it.
It was like one of my earliest deals he tried to sign me.
It was like, Oh, this nigga's really jay Z like this.
So I'm listening to his record, I'm like, oh, damn, this is a little bit more direct.
I just always thought to myself like damn, Like even when I go up to the Bay, it's the same thing.
And forgive me, I can't get my thoughts clear.
But when I finally realized it took me a long time to realize this was gonna be for me, Like that already made a bunch of money we talking about.
When I really realized it was gonna be for me, it was probably in twenty sixteen.
I was like fifteen sixteen, I was in New York.
I took this whole run where I just start driving around, I start hanging out in every ghetto.
I mean that's how I'm.
Speaker 2I've been seeing you on vlogs like it was like every week you was or somebody world Star.
That's when World Stars still was like that.
Then you was always on a vlog someone.
Speaker 1Posted up like and I'm starting to see, like, oh, I get what it is, right.
So I didn't really feel like this thing that we call hip hop, no level of the business was gonna be for me until two thousand fifteen sixteen.
I didn't realize also there was something to know, yo, it's you know, it's crazy, bro.
Speaker 2I didn't like you said the word career like, I feel like I didn't really truly understand what the word career meant until I was like twenty seven.
And then even with that being said, like working in music, in the music industry, I did not like people be asking me.
I hate to disappoint people, but they asked me like, yo, so what was the plan.
Speaker 3I ain't have no planning, bro.
Like I was in the I was in the ninth grade, I dropped out.
Speaker 2I went to GD school, I went the alternative schools, I went to trade school.
I told my moms one day like, O, MA, I just can't do school, and she's like, all right, you got to get a job.
And then I got a mill room job.
And then I end up delivering mail at the label.
And then I was like, I'm gonna get music.
It's no plan I had.
It's just like all right, let me keep shooting until I could get something to drop.
Like I'm gonna just keep let me take a shot every day.
I'm gonna take a shot every day until something happened.
And then once it happened, I was just like, well, I could really do something.
And it's like, you know, he was talking about East right with East for me, I had already worked, you know, at Rockefeller.
I had already started working with like other artists to manage them or producers.
And I was like, Yo, if I could just get one person, one person that could like kind of get aligned with me, that say all right, not.
Speaker 3Tell me what to do, but like trust your ideas.
Speaker 2Yeah, I'm gonna trust your ideas and I'm and we'll and we'll do this together.
And that shit worked, bro, and it worked, and it did what it was supposed to do.
So I just think, like, you know, when you're on your path, man, it that should really just be personal.
It's your vision is only your vision, like what you see for yourself, even when you're telling people.
I might tell you, yo, I got this idea, I got be like that sounds cool, but they like, I don't know.
Speaker 3I ain't even mado before.
I used to get mad when people like that.
Speaker 2Shit ain't gonna I don't get mad no more because you can't see what I see.
Speaker 3So it's like, you know, you got to go on that path for yourself.
Speaker 1No sellers, Glass love.
I got my brother Wayne out Man from Harlem.
Speaker 3That's a fact I really respect.
Speaker 1I got my brother Frank from San Diego.
Man, Frank is adult brother, you know what I mean to the ice.
So we're here just doing the thing.
Yeah nah man, Yeah yeah right, No for real, it's like, uh not like New York is.
Really when I started to feel like, okay, this could be way more than I thought that, that's when I realized it was more of a culture like I always folk when I first started, like, it wasn't just music.
But that don't mean I spent time to define what it was.
I just knew it was more like I couldn't like, shout out to my boy Trash from Inglewood, like he used to wear Timblins and shit when he was younger, and jeans and jackets and he was like, yeah, I'm just like rappers.
I'm like, no, that's how the streets of New York dress.
That's that's like Chucks and Dickie's for us.
And it's so funny, Like I was telling you before we started, how we see each other, like we see each other off this very limited scope and like where he thinks this is a rapper apparel on him, Like, nah, many.
Speaker 3That's distinctive to a reason.
Speaker 1Cut you with that on?
You know, I mean the sp because that's what that's what it felt like, you know what I mean, Like this is how the normal quintessential Like I'm in Brooklyn, this is how a normal quintinential Brooklyn street nigga dressed like they not fucking around.
So like, while you feel like you're not looking like a street guy because you're not wearing Dickie's and Chucks like me, you look.
Speaker 3You're look at one of them guys from somewhere else.
Yeah, I get that.
Speaker 1I get that, And hip hop makes it so digestible to where you don't even like I agree, Like it's it's a level of See when people we were just talking about the world street and they were saying criminality.
I think it's just like the rules are different, like it's still crimes.
They just don't look like whatever New York City said through the crimes are.
Speaker 3What you mean.
And like I said, you grow up at where.
Speaker 1You're in the hood.
Right in the hood.
It's like like it's they say criminality, But I think it's that's based off of like their perspective because it's still cons where we're from.
Speaker 3Yeah, yeah, I get what you're saying.
Speaker 1You do some bullshit, that's crime.
You get your funnies, you know what I'm saying.
So I just I feel like the more I started learning about it, it becint something from me to protect and a different vigor.
So I found myself protecting it all the time where it's like, nah, you can't play with this, like stah serious.
Speaker 2Yo, I want to say something because both of y'all CALLI dudes.
I want to say something to see y'all about New York, bro.
Speaker 3New York has always been painted as like like.
Speaker 2We hate it, bro, but we really love like we adopt people's coaches because we love people's coaches.
And I'm not just talking about the negative of it, right, Like I remember I was having a conversation with Measi he manages twenty one Savage, and I was telling him that this was years ago, but I was telling him, I'm yo, bro, if Savage was if he walked down one Hunt twenty fifth in Harlem, like he would get a lot of love.
And he's like for real, and I'm like yeah, Like, see, the media paints this picture that it's people in the media that might not have liked certain things.
But you see how you said you you know doctor Drake.
Bro I went to a Beats event.
My sister Karen Silvil invited me to a Beats event.
When Beats, you know, when they did all the big deals in the early like during the blog era.
And I remember my man you wrote saying he used to work at Rockefeller he was working with doctor Drake Nigga.
Speaker 3I can say that I've seen him.
Speaker 2How much it means for me to just say that I've seen doctor dra Like we appreciate that because our hip hop shows, I always tell people this Rap City Video Music Box, you're on TV raps.
Speaker 3They was playing everybody's music.
Speaker 2So as a kid, we never looked at like, oh, I'm just speaking for myself and my generation.
We wasn't looking at people like, oh, we don't like cash money because they're from New Orleans.
We just like, I don't know what they I remember the first time I heard how I was, I don't know what he's saying, but this shit fire, you know what I mean.
So it's like we always we show a lot of love like people don't usually if you go any any city in the world and you on the wrong time, and you're gonna find what you're looking for.
Speaker 3But you know what I'm saying.
Speaker 2But in New York City specifically, man, we really really love and embrace hip hop culture when people come to our city, Like, it's not a place where we look into deliberately just harm you just because you're there.
Most people is trying to get next to you so that they can see what they can you know, what they could get out of you or yo, could we link could do something?
But most like New York is really not hats bro.
We really love a lot of people's coaches.
Speaker 1I never I never got that, me Jy Rock, none of us never got that.
So I like, obviously obviously you know, if you listen to hip hop early on, right the predecessors, it was a different journey, right, But it's also because they were in competing situations, right, start talking about bad Boy.
They're competing, yes, but for us, like the first time I went to New York, I remember never having any fear because there was a reality of like, I ain't did nothing to nobody out this motherfucker.
This is actually gonna be better.
So even as I'm visiting every ghetto is like should I ain't get nothing none of these niggas.
That's how I look at it, like did I do something to somebody?
Do I got a reason to be where we're here?
So I never took that attitude.
And the first time I went, like Slay showed me so much like everybody was always one bro was.
Speaker 3Always anybody who was like the case Slave Case.
Speaker 2Slay was one of those guys like if you were trying and you could get his ear, he's gonna give you a shot.
That's what I really loved about Slay because I don't agree with everybody he played, you know what I mean, But he would give a lot of people that was gonna come up the opportunity to be heard.
And nobody in the city did it the way he did it, and I feel like other people did it their way, but the way he did it, he was the person that was connected to not just the streets, but the post.
Like if it was somebody that you might have not been the best lyrically or aesthetically, but if you had something to say and you're personal.
Speaker 3The right way play your shit.
Bro, Like that was really dope.
Speaker 1Slave was solid man.
Never forget Bro.
Like I do Slay radio show.
This is like right before it certified for the come on, so this got me in two thousand and seven and we're doing the interview, were sitting down.
I just met with Universal, I just met a Containa, buying him and all them.
I'm talking to them about like we getting ready for the single, and I'm doing this interview and Slay is like, so radio this is when him and radio is working together.
Yeah, I know, Radio, we chopping it up.
And he's like, last man, you went too this industry shit.
I'm like, nah, notch it, Like I'm trying to figure it out like you like any industry girls.
I'm like, uh, that's something that's cool.
He was like, yeah, who you into so May This is the first time I meet pap so Papa is standing that door.
Pap is starting to blow up.
He's like big seven.
Yeah, he's starting to cook.
He got a couple of homies, so whatever.
So he's sitting there waiting.
I guess he's doing the interview behind me.
So I'm like, okay, yeah, so I'm chopping the double slag you know, glasses, look, I'm popping it.
He's like, kid, so, what industry girls you like?
I'm like, oh, man, you know, I ain't really into that, you know, the little dandy girls like I like the street girl.
He's like, who you like?
And I'm like, he's like, gee, come on, man, you know slag and pushy.
Come on, man, you say somebody.
So I'm like, you know, I really fuck with I like Remy Ma.
So like I'm starting to go in on how much I love Remy My right, I'm like, man, so now I'm not knowing Pap.
You know, nobody, this is not public, but I'm starting to profess my love for really my own air.
And you know, it's all double dowmn Like I'm going radio and Slate crying.
They flied out, crying, laughing.
I'm like, what y'all saying?
Like y'are saying that mo fuck ain't beautiful?
That motherfucker beautiful as fuck man, gorgeous.
You know, I still like disrespectful, but I'm I'm like, I really liked her.
I'm putting it on.
So they laughing, they are crying, and I'm laughing.
I'm like, what's the fuck so funny?
So I'm looking around, nobody saying nothing.
I'm like, what y'all trying to say?
Like what missing?
And went through a break and he said, man, that's pat girl.
So I looked back, Pap cool.
Yeah, because was such a player about it.
I was like, y'all some real dirt bags, and y'all just could have stopped me.
Speaker 2They was cracking the fuck up about that because they looked at him late, they looking at his game, slave story.
Speaker 1He was kept.
He kept it playing, So shout out the path for that.
He really kept it playing.
But I remember, that's that's my experience with Slate.
It's always funny.
Everything was Slate.
If it was a dope record, he played it.
But he was always funny, like it was always he made me feel like.
He made me laugh all the time.
It didn't matter how street he was.
He was just a funny nigga.
He was so serious, but he was funny as fuck, right right, He's a real play story.
Yes, but that's always been my experience in New York.
Dog Like every time, it's always you start meeting like these really developed ideas, Like even a person that's supposed to be the most street, they end up being like way more.
I'll never forget.
I'm in when I'm with Wink, right, wink, I'm good.
And we were chilling.
We finished shoot the video.
We shoot Easie.
We shooting cryptan video in Brooklyn.
This so like I see all the crypts in Brooklyn.
So I'm like, oh yeah, I'm FeelA.
I feelish show everybody y'all out here.
Nigga's gonna know y'all out here.
So we end up calling a bunch of amy shout out to all of them from a tree, killing Burnt and all the niggas right, they pop out.
So we out there like two three hundred deep, chilling on.
We're starting to shoot the video.
Police come in the first like thirty minutes.
I guess niggas double part police come deep.
Paddy Waggon's for just and I mean, you know, you hear stories about New York police.
Speaker 3I police most aggressive in the country.
Speaker 1You hear stories that these fact don't let eating people.
They look like they was the best of the best.
They all was at the gym.
White boys with muscle blah blah.
Now remember just sitting out there like okay, like you know, we could do this another day.
They like, now we're not going nowhere.
I'm like, we're not going nowhere.
You got no permits nigga out here Like fuck that g were cool.
So they standing there.
So Wink is pacing back and forth like he getting mad.
I'm like, so now my brothers, my brother they shout out the K style.
He like, gee, man, look man, we could just tell him.
I'm like, he not gonna leave.
He's like, man, well you want to go.
I'm like, nah, we're gonna chill.
Like we can't just leave these niggas here.
They came for us.
So we out there.
They ended up being a police end up being about thirty forty fifty deep.
They was deep, and they were standing there and when I tell you, all them niggas stood up against them police.
That was one of the days.
Speaker 2Truck was like this motherfucker, you know what I mean.
But that's because New York Man, we throwed off great.
But you know it's crazy.
It's like my experiences and CALLI was I say similar in the sense of, like you know, people feed Cali based on television.
You see boys in the hood, you see menace, you see all these different things.
And I think that like when people go there, there's this experience that they would like to have, right, they would like to have this experience of like you got La and then you got the hood of La, and then when you people go there, they want to say I survived, like you know what I mean, like I made it through.
Speaker 3I went there, it ain't nothing happened to me.
Speaker 2But the problem that I feel like a lot of outside is people that's not from California go there and have that experience is because they they it's like going to the safari.
You want to be close enough to the danger, but not that close, Like you want to see the lion eat the gazelle, but not on the car.
Speaker 1And he want you want you, Yeah, you don't.
Speaker 3Want bloody get on you.
You know what I'm saying.
And I think that because I ain't gonna lie.
Man.
I love CALLI, but y'all some of the most negative people on the planet.
Speaker 1Bro, I what you've been a negative?
Why you say negatives?
I know that facts, simple mannerisms.
What you mean?
Just you know what?
Speaker 2Because I want to I would expand all right, so so and listen, I got a lot of like it's a lot of different neighborhoods I haven't been to and all that, and and because.
Speaker 3It's the oppression part.
Speaker 2Bro, It's like, you know, it's the the line up, but it is for the people that's looking.
Speaker 3I'm going out there.
Ain't nobody gonna do nothing, you know what I mean.
I go out there, put your phone out.
Speaker 1I'm on the block right now with the homies.
Ain't no, ain't nothing to have it.
Speaker 2And there's a sense of arrogance of people that live in poverty, you know what I'm saying, Like, you can't always say you can't motivate the hood by coming through with a three hundred thousand dollars vehicle.
Speaker 3You can't.
Speaker 2You want to know why, because the average person is never gonna they don't know what it's like to spend eight thousand dollars a while.
They don't know what it's like.
So I think that, like you know a lot of people when they come to Cali.
It's a two sided thing.
Yeah, you got with with his smokes, fire with poverty is gonna be bullshit.
You got people that their job is to line people up.
That's everywhere.
But then you also had the people that's like you you fine, what your asses looking for?
Speaker 3You know what I mean?
Speaker 2But I'm just saying the way because y'all use y'all use that shit as a weapon.
Hey, so is somebody yo.
We argued about Braun and Kobe Nigga.
Don't come to Cali no more.
Man, don't come out like damn, I can't go to ro Frank was just saying that.
Speaker 1Frank was just saying that, and it made me think, it's funny you said.
I didn't even put to him.
So he right, like you come to like when I come to Atlanta, or if I go to New York, if I go anywhere else, people like New York could be a bit like it's a different type of thing.
It's not mean, I agree, it's it's more like hurry up, get to your point.
Yeah, I ain't got all day with you, you know what I mean.
But he made me realize it, like I'll never forget.
Like when I first started coming to Atlanta, I'm looking at this police, thinking this police from the trip, and you could just tell he got mad that I'm staring at him like a brother was like, Rod, what the fuck you're looking at me?
And yeah, I swear.
I was like, Okay, and that's a corpse, Like, g you gotta turn your face off.
So that's what you're talking about.
It's a face.
It's an attitude where it's like huh, like okay, this is like and you write it.
It is a weapon.
And I never realized it until other people start telling me it was funny because I mean, like, I don't think we mean, I'm like, I don't think we and then I started thinking like, yeah, you're right.
Yeah.
My older homies and my older homies were like assholes.
Yeah, and I love them to death because I knew that they loved me, how they knew how Yeah you know what I mean.
But now I'm thinking about it from the beginning, the surface of it.
Yeah, the niggas was dick.
They was mean as fuck.
And then I became one.
Now I might don't treat like I don't treat people how they might have treated me.
But you know, I mean, the truth is it's like, yeah, they were, You're right, I agree, motherfucker's at home is kind of just mean.
Speaker 2But and I say this, Yo, and like like I said, bro, I've met My first time going to LA was in twenty twelve, you know what I'm saying.
And then like over those that amount of years, I've come across so many different people that's they bright, you know what I mean, the articulate.
One thing about Cali is like all of y'all got a little bit of black panther in.
Speaker 3Your DNA, you know what I mean.
And that's just not just La, but right where you're from too.
Speaker 2Like you, people will get to talking and then he start talking in a political space and you be like, how do Yeah, you know what I'm saying.
But like my experience has always just been like, bro, be who you are, where you go.
Don't go nowhere sitting here trying to act like you some tough because somebody gonna try it.
Speaker 3You know.
Speaker 2I always tell people like, Yo, the streets is like playing basketball.
If you hear somebody coming to if you play ball every day and you like that motherfuck he shoot from half Nobody could guard him that yo, bro, that's how the streets is.
Speaker 3They'd be like yeah, yeah, such as says you know he I heard it.
Speaker 2But you could just be chilling if somebody gonna press you for that, So just go like be who you are where you go bro.
Speaker 1Fact it was the ironic part.
Right started dictating the energy.
That's why I never paid attention like I no longer do.
I let Los Angeles dictate the energy to me.
I dictate the energy to the city.
So it's like when I'm going to somebody hood other fuck how they look, what's up with you, my boy?
What's happening?
Like I'm going to start and they could be like I didn't talk to people, homie, and they do not want to say nothing, But then like you like, my my, I want to say my kindness is so imposing, Like eventually you're going to notice that I'm talking to you because I'm as I get closer, I'm like, oh, watch up with you, hommy.
You you could tell they just be like this motherfucker is determined to make me act kind and they get I made.
I forced so many people, and I mean hardcore homies to act kind right because and I think That's what happened to me over this time, Like I started dictating spaces like it's like, nah, because I'm not going to walk into a space and just be a dick.
That ain't my staff.
Yeah, but I'm going to get to the problem and then whatever comes after that.
But you're right.
I never when he was saying it to me yesterday, was like, man, you know we fucked up.
We mean the shit.
So when you said that, I'm like, I'm thinking about me, and I'm like, oh no, I started, I think.
Speaker 2And this is always like it's always like some level of ice breaking, right, Like I remember one time, like my man chopped he from uh Jordan, Jordan.
Dan's right, I know you know Chop Chop.
Yeah, of course you know Chap.
And I've known Chop twenty something years.
And I remember Kevin Gates was shooting a video over there, and I remember this is while I'm doing everyday struggle.
Speaker 3I go over it.
Speaker 1Bro.
Speaker 2I don't think it's a special thing to go places by yourself, you know what I mean?
Like I feel like if you if you if you leave with the right energy, you're gonna get that energy.
And I remember walking into Jordan Deill's and I seen, like, you know, it's people.
Speaker 3They looking at it.
Speaker 2And as I'm walking out there, like Yawayneo was in here by hisself.
I didn't look at it as a special thing, but I was just I was just embracing people.
What's up, yo, how y'all doing?
Speaker 3You know what I'm saying?
I think, like one thing I do love, man, is that I love my people.
Speaker 1And that's what works for me.
Yeah, I love my people.
Bro Shop Chop been my nigga bro since we was kids.
So Chop a little younger, but that's been my boy since we was kids.
So it's like, you're right.
I never it's if you fucking me up.
I never realized how often I dictate spaces, like I start to bring the energy that I want in the room, and then I will.
It's really hard for you to kind of claim anything less than I'm demanding.
I know that's a.
Speaker 3Messing b freak dad.
You see what he said, Imagine ten of him.
Speaker 2That's what I'm talking about, la bro.
It'd be ten of y'all even like here, what's up with you?
And the thing about?
And I'm not gonna sit here and like diminish New York Bro.
Because New York Bro.
I'm happy that we don't have like the gun laws of Atlanta or Florida way fucked up, because bro, it would be so bad, because Yo, you can literally get into a problem with somebody in New York over literally nothing nothing.
But but that's the way we're raised is to be on edge because anytime somebody is trying is like being too befriending or too nights.
They trying to get over on you.
You know what I'm saying, Like it's happened.
I've seen it happen when I was a kid.
It's like you be in the video arcade.
I don't seen my friends.
You be in a video car ArKade, you playing, you know what I mean?
Somebody yeah, man, come on and then they give me this dollar.
Speaker 3You know what I'm saying.
Speaker 2So it's like your mom's is always teaching you, especially when you're a boy, like a young boy, like yo, don't let don't talk to nobody.
So we we walk in with this protection veil, even our women, Like you're.
Speaker 1Like women no, no, yeah, it's like that New York women.
Speaker 2Bro, especially for the women, because it'd be double it'd be quadruple because you gotta you gotta fight against a dude and a chick that you might have a problem with dudes is just the dudes, like with women many Yo, good morning, you mean good morning talking to like you know what I'm saying.
Speaker 1That's funny.
That's why.
That's why when I think about Scarlet, like, I'll be like, I was like, oh, yeah, that's New York kid.
Fit ofmizes every stereotype.
Yeah yeah, the caricature of an attitude, that's that's the character.
No, that's a caricature.
Speaker 3No.
Speaker 1So in New York you get the excuses though, because it's a faster pace.
Speaker 3Yeah.
Speaker 1And also that's a fact, right, and also everything that's on top, Yeah, we just satched on one another like it's a demand of respect of space.
Speaker 3Bro.
You know it's crazy.
I didn't I always tell people this.
Speaker 2I love before I knew what the word anxiety meant, because I didn't.
You just live in a certain way, bro, to live in the projects.
I lived in the like I lived in a building.
I lived in buildings my whole life, right, I didn't up moving to a house until my thirties.
But like living in buildings, every floor you gotta think right, Like every floor got about ten to twelve apartments.
Each apartment got anywhere from two to five people in it, even if it's a because so you're dealing with so many personalities on a daily basis.
It's like crazy personality.
So it's like you you that protection veil.
We protected against our own anxiety.
Like, Bro, I didn't know.
I didn't even know I had like some level with anxiety and depression and none of that.
Speaker 1So I got it.
I got old.
Speaker 2I'm like, oh, that's what those were me.
I think I'm thinking I'm just like tripping.
Yeah, I think I'm just all just defending myself, you know how I'm supposed to.
But it's because being in New York bird like everything is stacked on one another.
You got thirty twenty five floors of what six sixty people per floor?
Speaker 3You know what I mean?
Speaker 2Like, imagine what you're dealing with on a daily basis, just trying it.
It's too elevated to staircases just existing.
Come on, bro, it's madness.
Speaker 3You know what I'm saying.
Speaker 1It's landing question for you.
So not when did you get into hip hop?
How did you know that?
Okay, I'm gonna do this forever, shit, bro, And where was that?
Speaker 3How did I know I was gonna do this forever?
Speaker 2It didn't come to my thirties, brocause like I hip hop, of course, Like I tell the first my first memory of hip hop is Run DMC.
Speaker 3Being a little kid watching video music box.
Speaker 2I remember, I remember Lee or Cohen said he hated the song man walked this Way with Aerosmith.
I thought that shit was so fly that they kicking.
Speaker 3Through the wall.
You hate that song.
Speaker 1I like rock Box.
Speaker 3Oh okay, okay, I like that.
Speaker 2So like though I love Run DMC, but that as a little kid, that was the one I seen.
I was like because when they broke through the wall, like I was like, oh, like the present, the presentation.
But I'm a little kid.
But then, like I got into this shit around like eighteen, and then like I was working at Rockefeller and then when Dame and j had they split, Jay was at Depth Jam.
I had to go get a regular job, bro.
Like I went back to getting regular jobs.
And what gave me what kind of messed me up is we had no social media, so I had nobody to cooperate my story, right, It's like, yeah, I was chilling around Beyonce when like, ain't nobody, you know what I mean.
So I went back to having a regular job and I dropped out of high school.
Bro, So I had a whole different path.
Like two thousand, like you said, two thousand and seven, I was working back in the mill room at a television station and fighters of pharmaceuticals.
I had those two jobs because that was the only jobs that I had on my resume that I could do, you know what I mean.
And then once I started having kids, I really was like, like, you know, we always playing in and out of the streets around but I was just like, yo, bro, I can't afford I remember my man asked me a the time.
I don't want drift too off because I want to go to my point.
But I remember my man asked me a time.
He was like, yo, bro, you live in New York, like you could be moving everything, selling everything, doing And I was like, yo, bro, I hustle on my charges, you know what I mean, Like I'm not with like what I'm hustling.
I'm not getting a year for I'm not willing to sit down for a year and another man possibly come in and raising my son, and I lose my girl and all of that.
Speaker 3So you know what I mean.
I I had a.
Speaker 2Doing regular jobs and then it was in twenty twelve, Bro, like you said, do it forever, because this is kind of an announcement.
Speaker 3Bro, I'm out of music.
I'm doing full media now, so.
Speaker 1No music at all.
Speaker 2I'm not doing no whole circumstances.
I'm not doing an R, I'm not doing management.
I'm not being in exact no more.
And it's been gracious to me.
Speaker 3Bro.
Speaker 2That shit got me out the hood.
Like my house bigger than everything I've lived in put together.
But I just I'm on a different path with the music shit.
But when but music still let me into media.
Speaker 1And you still do You're still in hip hop?
Speaker 3Yeah, I'm still in hip hop.
Speaker 1Yeah, but I see what you're saying.
Speaker 2Yeah, I'm just like, I just don't want to be like at one point in time, like I wanted to be Kevin Lais, I wanted to be earth Gotty, Damed, Dash Bigs.
I wanted to be all of that, and I had my experience of doing some of that stuff.
Speaker 3But I don't.
I just don't want to do that anymore.
Speaker 1And we might have missed that part.
It's interesting to see what's gonna happen.
Yeah, it's funny before we get lose.
Yeah, I remember when that first happened, right that split, and I remember, this is the time everybody's trying to sign me.
So I fly down there.
Jaye's trying to sign me, right, she and hip hop is trying to They court me.
They at Atlantic and Dane.
So now this is what fucked me.
I'm glad you brought that up.
So it was the first time I met Dang.
Now, mind you like, if you grew up with Rockefeller, like to any degree you're a fan of Dame, it's Dang.
Speaker 3Yeah yeah, And I.
Speaker 1Remember not really realizing how bad that split was.
It was bad, right because I go to see Dame.
Gabby Moskowitz, remember Gabby, his female assistant.
Speaker 3Yes, yes, yeah, old lady.
Speaker 1She was like, man, Dang, want to meet you, Like, let's see if you gonna make some work.
So I go see Dame and I remember thinking, like, you know, you heard every stereotype of Damn, of him just being like this mean person.
And I remember he was just bouncing around the studio.
He was just dancing to the song and he was stepping from side to side.
He was talking to me, and I remember just thinking like damn.
Like now I think back on that and I'm like, this, nigga, really this is fucked up.
What you mean like them splitting was way more fucked up than I ever thought.
But I remember being right there fresh.
This is right after he had just told me Soul RockA wear whatever his share.
I think it was like thirty million dollars he got stock, And I just remember thinking, like, this part of my shit is fractured.
I know that sounds odd, but you don't realize how close you grow into the music, into these labels, into these brands and to these ideas.
Like it hit me when I left Jay and then I went to meet Dame and I was like, these niggas ain't together no more.
Speaker 3Oh yeah, I ge what you said, Like and I know that.
Speaker 1Sounds crazy, but now I don't you start realizing here, ah, like you this shit mattered to your life?
Speaker 3Yeah, bro?
Speaker 2I for myself right, like you know, my introduction to working in music was working with them, So.
Speaker 3It's like I was lost.
Speaker 2And then I also hadn't built up like I didn't have like hadn't built up like a resume where you know, you leave a label.
Speaker 3Other people like, oh, that's such and such, that it's such and such.
Speaker 2So when it I was lucky to be working with them, but when it ended, I didn't really have like a leg to stand on.
So that's why I ended up going back into music again, I mean, going back to regular jobs.
And then eventually I found myself back to music because I just, bro, I used to have I used to be working, like I was saying, I was working in la is we bet KTLA.
I was working at was that pixe eleven which they handled KTLA?
Because I ended up being a marketing coordinator.
My boss had at the time, he had lied and said I had a bachelor's degree to give me a marketing coordinator job.
Speaker 3You know what I mean, my may and John shouts out the job, but you know I had.
Speaker 2I used to sit at this cubicle every day and sent at this cubicle.
Bro, I just I was trying to do a clothing line and this is after all that Rockefeller stuff, and I'm just like, I try to do a clothing line that wasn't working.
And then I'm just saying here, like bro, I gotta do something, bro, I can't be in the projects in a one bet apartment with three kids, a whole family.
Speaker 3I ain't got much.
Speaker 2I gotta you know how people give up on their dreams because they're like, yo, I just got to work harder with doing something that's realistic so I can take care of my family.
I went to obsolete, like I'm I'm leaning into everything that don't make sense because it's the only way I'm gonna be able to take care of my family if I do something that is not conventional for me to do.
And it was like at that point, I started my management company.
My man Buddha, he's a producer, Buddha, he's him in grants or a duo.
And he came to me and was like, yo, would you manage me?
And I'm like, I don't know how to manage nobody.
He said, you could do a better job than the due managing me now, and I was like, all right, fuck it.
So I started doing management and then I was working with you know, I had a few different artists, my man Ricky Jacobs from Baltimore.
I had this young lady mine Europe.
She's actually from Cali, but her family's from New York.
She's very dope as well.
And then I'm at East, you know what I'm saying.
And when I'm at East, I had all of these artists and then, I mean, Angelie had told me one time, like, Yo, you're a jack or trade as a master none.
You got to figure out one thing you could do that because you could really And then from that I just was like, all right, let me just no disrespecting none of y'all.
I gotta focus on East boodhen grands in East.
And that was it, you know what I mean.
And that's how I started to mix something out of myself in the game, because I had already had ten year relationships ten plus.
Speaker 1So you shift over to doing everyday struggle bro.
Speaker 3So I mean ironically, it was what was it managing East?
We get the deal?
He was already out the hood?
I get out the hood.
Speaker 2But then I had this, I had this other vision for like having a label, like my management company.
Speaker 3I was kind of rolling that into being a label.
I had a bunch of different artists.
Of course, people know me and E split.
Bro.
Speaker 2Now I'm back at Square one cause because I had put all my chips in one basket, you know what I mean with him, So it's like, yeah, I did believe that shit was going to last forever because that's how we was building, you know what I mean.
Speaker 3So then it's like then I had to recalibrate.
Speaker 2I started recalibrating, and then I was cool in the deska because in the deska she used to work.
She's a journalist and she used to work at MTV, and when I was managing East, she came to she came to Harlem one time, the interviewing for MTV, and we just got cool.
And we always just stayed in contact, you know what I'm saying.
Like me and you, Glass's like we don't talk all the time, but right now and then it's either somebody bring us together or we might stay what's up to each other whatever, So we stayed in contact.
And then one day when I was watching Every Day Struggle on a daily basis, and then Joe, you know, he had his old fall out with it, and then they brought starring and I'm still watching it, but I'm still trying to figure out, like what's going to be my next thing.
Prior to Every Daytruggle, though, shouts out to Vanessa Satin from Double Excel.
Vanessa had me doing the Double Cell podcast.
She was trying to build that out, and right around the time I started doing that, Vanessa Vanessa was telling me like, yoaya, you could do this shit Like I feel like you're a good voice, you know what I mean, Like you could do something with this.
And then it was an episode where Star and the DESCO was addressing like Star had said some shit about her on something else, something crazy, and he was addressing her to apologize, and the DESCO was in like she was, you know, being cordial, but she wasn't going for it.
So I texted him watching the episode like yeah, man, talk your shit, you know what I mean.
And she ain't respond.
She ain't say nothing.
But then like a week or two later she hit me back, was like, Yo, my full I'm a bad friend.
She like, yo, you should come debate with us one day.
And I'm like well, she like I'm like yeah, So she like, yo, we want to send a car for you.
I'm living in Jersey at the time.
She like, Yo, we want to send a car for you and all that, like like, oh a car.
I would have drove there, bro.
Speaker 3I go there you know what I'm saying.
Speaker 2We had that episode is Me Academics, And now I was listening to the Academics commentary too, because she was.
Speaker 3Just crazy on the Yo.
Speaker 2People act like they wasn't listening to him, you know what I mean.
Like I was listening to his commentary.
And so, so, you know, we we do the episode, and then after we do the episode, Chops, yeah, Chops was the producer.
While we're walking out, he's like, Yo, that's the most fun we had since Joe.
Speaker 3Whatever I leave, the desk.
Speaker 2Could pull me to the side, like, yo, listen, we're trying to find another host, you know what I mean.
Speaker 3Like, she just was upfront with it, like, yo, we're trying to find another hole.
Speaker 2And I'm like me and she's like, well, listen, I think that what we did was good.
I'm gonna call you later.
I'm like, all right, cool, I leave, I go back home.
She calls me later, like, yo, would you come back, and she's like we'll pay you.
Speaker 3Like pay me.
I knew that people made money, but I didn't know what they was making, you know what I mean.
Speaker 2So I'm like I And then I did a couple of like episodes and then every time I'm doing the episode, they like, yo.
Speaker 3They She telling me like, yo, that the CEOs or whoever.
Speaker 2That complex day they love you, like the fan base, like they starting to warm up to you.
Speaker 3And she like, yo, we're gonna see.
Speaker 2And then I think they was talking to Joe again to try to figure it out.
And then you know, they was ending the season, and then we had a conversation and she told me like, yo, we're talking to Joe, so we're gonna see what happens.
But even if we were to bring Joe back, I would like to still bring you on as a guest.
Speaker 3But we'll let you know what happens.
Speaker 2And then Joe did some shit called a pull up, and then I went to the pull up with Joe.
I mean I went to his crib.
I did the pull up with Joe.
And before we did that shit, me and him was just talking.
He's like, yo, bro, I ain't gonna lie, like, I think that should be good for you, Like you know what I mean, He's like what they're trying to do.
He's first, like what they trying to do.
I was like, I don't know.
They talk about bring me on?
He said, I think you should do it.
I was like, for real, He's like, yeah, I think that should be good for you, bro, Like you know what I mean, Like you're handling yourself on there well.
And then when we did the pull up, he throwing subs at the he like he like, yeah, cause he talking.
Speaker 3I didn't know how to Joe, Bro.
I didn't know how to end the network.
Speaker 2Bro, this nigga Joe talking to me, he said, somebody every day He's like, yeah, cause complex because he he looks at me.
He's like, cuz their numbers are horrible.
And I was just like I didn't even know how to respond.
And I'm like I didn't know what he was doing, but he playing that Jedi mind strat shit.
But you know, I end up riend up being on the show longer than Joe.
I did the show for three years.
Joe is He's a that's my nigga.
Man, He's crazy, but he knew how to play that internet shit crazy who.
Speaker 1Hasn't had me in trouble since I've known him.
Every since I known him, Dog Joe always got me and some shit back to the act part.
So yeah, I remember being a subscriber.
He is when he was at probably like like nineteen hundred.
I think it's roughly somewhere between nineteen hundred and four thousand subscribers.
Wow, and watching this Chicago shit like early on it and I'm like, bro, what the fuck is going?
And I remember motherfucker was like like like you know what I mean, Like he was bringing us something that That's a big part of how I started realizing what hip hop was and how we connected to the music, like how a scene can form a genre or scene can form a subgenre of hip hop.
And I'm why didn't happen.
I'm watching different people cover different cultures, and I think he missed that's where he was incredibly brilliant at.
And I don't know if it was just as simple as like we just didn't know.
It was a way he did it.
To me that was really.
Speaker 2I'm gonna tell you what I think connected cause look, everybody, the biggest problem is this is like if you're not from over here, then you shouldn't say nothing about over here, Right, That's the first thing in geographics, it's like where is he from?
Speaker 3W he grew up?
Speaker 2And of course we like that with different coaches, but somebody that's like, oh, well, he not from the hoods, so how could he talk.
The thing with me is like, due to my experiences living in New York, I'm always intrigued by what people think from other places because I only know what I know from my block, you know what I mean?
Speaker 3Like I was always the person I argue with everybody.
Everybody.
I don't care if you the smartest, the toughest, whoever.
Speaker 1Were arguing.
Speaker 3We're talking basketball.
Speaker 2I remember one time the police was giving me a ticket one time cause we was outside.
Speaker 3We was drinking and shit.
Speaker 2And while they're giving me the ticket, they contemplating stopping to intervene because they arguing.
And I said, I said, now I'm telling the con I said, And I don't do nothing.
It's like why not, I said, I said, we just talking about basketball.
They're like, that's how y'all talking about basketball.
I'm like, yeah, like that's how we talk.
But that's just the perspective of our block.
So my thing is is like, well, act you know, yeah, there's definitely spaces where he antagonized, but if you listen to a lot of them videos, he was saying, Yo, this shit is so dumb, Like a lot of this is just dumb.
Like y'all beefing, y'all doing this.
But the problem that we have is we're from the hood, Like, this is what means something to us.
So I don't care how dumb my like, how ignorant, my dumb like, whatever it is.
You're not gonna tell me how dumb Iami.
You don't know nothing about what I go through on a daily basis.
But it's the intriguing part was we had never seen nobody cover that type of content on that level or the level he was building from that perspective, and I think it's just everybody was like, what the fuck is this?
Speaker 3You know what I mean it?
Speaker 1For years, hip hop held the like was the only key to it.
You would get a handful of films, and full of films you would get very minimal.
So hip hop had the exclusive key to it.
And when YouTube became a thing, right now you have different access and now you have a million entries.
Yes, it's the multiverse.
Listen to an artist tell you about it.
You can go get straight to.
Speaker 3To create themether.
Speaker 1Source like you want to know about los Angele Street every life.
It's people that cannot rap a lick.
They they're not artistically brilliant at all, and they just saying that, man, this is what's happening.
Speaker 2But I listened to a lot of like it's well, what's my man name?
Speaker 3He used to be Street Games.
Speaker 2Or Alex Alonzo, because I was watching him way back, like bro, I've been on YouTube since O six, so I was watching him back then.
But it's a lot of like pages I followed, like Cali shit that, and I've be like, damn, this is crazy that a person could just sit for an hour and just explain politics to the streets.
And I'm listening, you know what I mean.
But I think that you know, we come from an era of like we didn't have shit on demand.
If we bro think about we had to wake up at eight am on a Saturday to watch our favorite cartoons.
If you missed it, you was not catching a rerun till the summertime, you know what I'm saying.
So it's like now everything is on demand.
You can binge as much as you want of whatever.
And I think that like it's a given a curse because from the creative standpoint, they understand I could use to do with the craziest stuff ever to give views and not really have too much substance or the subjeance.
The substance is subjective, like wow, you might not like well, I might not like this.
There's some kids somewhere that loves what I'm doing.
So it's like it's this playing field of and I hate that term.
At least they making money.
I hate that shit.
Speaker 1Yeah, it's yeah, at.
Speaker 3Least they making money because it's like, at what costs?
Speaker 1You know what I mean?
Speaker 3But it's yeah, but at what costs?
You know what I'm saying.
But yeah, it's the independent media space.
Speaker 2That's why it's kind of like music because if you could it's so many people that upload music, but if you could get something that actually cuts through, then you got something special because there's tons of people doing it on a daily basis.
Speaker 1I've been thinking, how do you think it effacs hip hop?
Now that, now that it's so many entry points to this culture, how does it affect the actual art of music itself?
Speaker 2It affects it, man, It's it's fifty to fifty, Like there's a great part of it and it's a bad part of it because I didn't need like the consistency that I required from an artist growing up.
Speaker 3Was once a year.
I didn't need to have three mixtapes, pictures, pictures.
Speaker 2I didn't need to know what your fucking kids look like when you want to shop to get you jury with your wedding.
Speaker 3Like I didn't need to know all of that.
All I needed was.
Speaker 2A fourth quarter throughout the year and a great Like if I if I read Double Cells Source, any Murder Dog, any article, I could read something that means men want to be into your music.
I think that you know, the demand has increased the artist's workload.
In turn, it's exposing a lot of people's work ethic because and it doesn't work the same for everybody, because you know, it's always the new artist that says, but Kendrick Lamar doesn't have to do that, But he's been doing this for fifteen years.
It's like, but Drake doesn't have to do it.
He's been doing this for fifteen years.
Like so they already built themselves to a space where they don't have to.
Like Lebron James, if we know that he's coming to town, we're gonna spend top dollar for the ticket and he could score ten points because we want to see him.
For the new person, Yes, you got to be seen.
I said it in the same exact year.
By the month ago, you got to be seen fifteen times in order to be seen once.
Speaker 3So in turn, that's crazy.
Speaker 2It went up because like see because now the content creator, the constannats in them, which they are the five percent of what it is that they doing, the very small percentage that's doing on a high level, they then increase the twere you got to see me every single day?
I got to do this shit every single day, And in turn it's made the fan say with if he doing it, why you not doing it?
Speaker 3Or is she doing it like that?
Why you not doing it?
Speaker 2And a lot of artists, I don't think art is supposed to be built in a way where you have to get it every second, you know what I'm saying, Like if cause to a painting every day all the time, and what would his paintings be worth?
But it's but the artists objective, So I think it's like it's on a consumer.
For me, I like my favorite artist to drop every now and then.
I don't want to know what's going on with you every every day?
Speaker 3Feel me?
Speaker 2Yeah, I was, I was, I've been really thinking about but I'm old.
Speaker 1Yeah, I have to do.
Speaker 3Yeah.
Speaker 1And when you're younger, you got less shit to do.
Yeah, you got time to consume all day.
When you get grown, you gotta produce.
Speaker 3Yeah.
Speaker 1I worry about it from a standpoint of like I worry about from a standpoint of like damn, Like without it being excluded, now you really have to press for something excellent, you know what I mean?
Like, at one time, the only way you can see content is with nw A Candio town.
So if you heard of Compton and you heard the inter of this, you're like, the only chance you could get at any of this season is when they come to your town.
Now you can skip past that.
You can go right to Compton.
You can go on YouTube and go right to somebody from comp.
You can go on No Jump or somebody from COMP.
You anywhere, Alex Alonzo's keV Mack go right to Compton.
Not to mention, it's endless artists creating from content.
Yeah, So then where do you separate, Like, how do you separate to really break through at that point, at least in your perspective as somebody who I think that executive bro.
Speaker 2I think that shit is like being at the fruit stand, Like it's a bunch of it's a bunch of main goals, but like I got to pick the one I want, you know what I'm saying.
So so for myself, like yeah, there is a lot of people, and then also let's keep it a thousand, like it depends on what your palate is like For me, I like artists who have a certain level of skill set.
Speaker 3I don't care where you're from.
Speaker 2I loved See Murder being from him being from New Orleans because I felt like See Murder was the best rapper from No Limit when he was doing what he was doing.
So Life of Death that album means something to me, you know what I'm saying.
I loved even speaking about Compton, like from from from from the Games to of course the Kendricks, and then you got so many different artists ygs that come from from Compton.
Speaker 3They all tell different stories, you know what I'm saying.
Speaker 2Like I remember when My Crazy Life came out, and I remember like Sycamore he was an R on that album, and I remember shout to Sick Bro.
I remember going to Sycamore's office one day.
I remember, I don't even know what the hell we went.
One day I was in uber with him going somewhere.
But then I remember going to his office and he was just playing me the records and he was telling me like, Yo, we're working on these skits and we're gonna put the skits in between like this, And I felt like, Yg, why like why it's hard to reach that level again to make like that album in him pop is what?
Like, you know what I'm saying.
It's a great movie.
It's a quin Tarantino film.
So I just think that like to filter through, it depends on what you want.
Told you got Roddy Rich.
Roddy Rich didn't have like hearing Roddy Rich for the first time, Like I was like, he's from Compton, you know what I'm saying.
But he told a different story from his perspective.
From Vinje generation, even from Harlem Bro we got like you got Dipset, you got Mason cam then we got Rocky in ferr you know what I mean, ferging them.
They have a different perspective.
They have the perspective of growing up watching Dipset, you know what I mean, and being going down a soulho and going to fifth Ave the bad shit and still having those street experiences.
But they telling it from their perspective, So it's like, I think it's all about what you're into.
Speaker 3As I get older, bro, I ain't gonna lie.
Speaker 2I like to hear music about bullshit sometimes, you know what I mean, But it depends on how you delivering it.
So I'm all about like in my right now, I'm all about delivery how and it's I feel like it.
It's always been like that, right, Like Doggie Style the album When I was a kid, what drew me to it was watching the video and seeing this nigga snoop turn.
Speaker 3Into a dog.
Speaker 2The cartoon aspect of it, you know what I mean, how they did the artwork like that was the marketing.
So I think right now people saying that music is cooked and all that, I actually think it's one of the greatest times ever because if you can understand how to galvanize your audience, ain't direct access.
Speaker 1You don't got to go nowhere to get it.
It's right there.
Speaker 3And that's what the labels have to understand as well.
Speaker 2Like if you if you are a label and you're pouring millions of dollars into a product, let the artists like lead a bit, but just put the right market in around them and the shit is going to go.
But you have to be able to target the artists, like you can't depend on the playlist, You can't depend on the right look at the fun because everybody's at the you know, I see scammers that I know from the hood, at the at the fashion show front row, you know what I'm saying, everybody somewhere now.
So it's like you just got to be able to target the audience and see what it is they want and really deliver that.
Speaker 3Shit for me.
Speaker 1Yeah, I like that.
Yeah, man, there's no seilings.
Appreciate you and we donk Yeah, man, like it really easy.
Speaker 3Yeah man, this was fun.
Speaker 1Man, Like, Bro, this is really I've been waiting to really sit down with you.
Bro.
So it means a lot, Like I don't interview, but to me, people that I really respect in this business, that I feel like understands stuff about it, I really fuck with it.
Yeah, it was important to sit down with you.
Speaker 2Yeah, we just kicking it.
I don't even feel like it's an interview.
I like, this is no different than the conversations we've always had.
Speaker 1But but it was it was a It's to the point where I knew that I wanted to sit down and talk like people that listen to me.
I want them to hear you like they already heard you.
But yeah, if somebody else they needed to hear you.
Speaker 3I appreciate that, Bro, I appreciate you.
I hav any for us.
Speaker 1Straight up and looking out.
For tuning into the No Sellers Podcast.
Please do us a favorite, subscribe, rate, comment, and share.
This episode was recorded right here on the West coast of the USA and produced by the Black Effect Podcast Network and Not Hard Radio.
Yes, I