In this episode of the Lawyer Mastermind Podcast, Casey Meraz and SEO expert Steve King dive into the evolving world of local SEO in 2025. From AI-driven search changes to the impact of E-E-A-T and backlink strategies, we break down what law firms must do to stay competitive. Whether you're looking to dominate local search, improve website conversions, or build a stronger brand, this episode has actionable insights to help your firm grow.

Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate leads, and sign more cases. His expertise in sustainable marketing strategies ensures that firms can adapt to ever-changing search trends.

Links: 
https://www.linkedin.com/in/stephenking1982/

👉 Subscribe for more legal marketing insights!

⏱ Chapters:
00:00 – Intro & Episode Overview
Casey Meraz welcomes Steve King to discuss the future of local SEO for law firms in 2025.

02:05 – Is SEO Still Worth It in 2025?
The current state of local SEO and why it's still a powerful tool for law firms.

04:28 – The Evolution of Content: What Works Now?
Why high-quality, user-focused content is more critical than ever.

07:12 – Using Client Questions to Improve SEO
How law firms can leverage intake calls and FAQs to create more relevant content.

10:24 – Niche vs. General SEO: What’s More Effective?
How narrowing your focus to a specific practice area can boost rankings and conversions.

15:01 – Building Authority with E-E-A-T
How experience, expertise, authority, and trust impact rankings.

18:34 – AI & Zero-Click Searches: How to Stay Visible
How Google’s AI overviews and answer boxes are changing search behavior.

21:53 – The Power of Backlinks & Local SEO Strategies
Why local citations, PR, and high-quality backlinks still matter in 2025.

26:10 – Brand Growth & SEO: The Overlooked Metric
Why tracking branded searches is critical for long-term success.

30:27 – Key Takeaways & Actionable Steps for Law Firms
Final thoughts on what law firms should focus on to dominate local SEO in 2025.

#LocalSEO #LawFirmMarketing #LegalSEO #ElevatedMarketing