Is SEO Dead? What PI Firms Must Know in 2025!

In this episode of The Lawyer Mastermind Podcast, Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI’s impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities!

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⏱ Chapters:
00:00 – Intro & Episode Overview
Meet Casey Mraz & Leanne Pickard and preview today’s discussion on digital marketing for PI firms.

02:15 – Is SEO Dead? The Truth About AI & Rankings
Breaking the myth: Why SEO still matters and how AI is changing the legal marketing landscape.

06:40 – Winning Strategy: SEO + PPC + LSAs
How combining SEO, Google Ads, and Local Service Ads accelerates case acquisition.

12:30 – Accident Blogging: A High-ROI SEO Tactic
How firms use real-time accident blogs to generate case leads fast.

18:10 – AI’s Role in Legal Marketing & LSAs
How AI is reshaping LSAs, lead disputes, and PPC performance for law firms.

26:45 – The Power of Being Everywhere: Multi-Channel Marketing
Why dominating search results across multiple platforms is key to PI firm success.

31:20 – Content Strategy: Quality vs. Quantity
Why firms should focus on impactful content rather than AI-generated volume.

38:50 – Tracking Metrics That Matter
How law firms can measure ROI, lead response time, and referral growth effectively.

44:15 – Scaling Up: Expanding to New Locations
How multi-location strategies help firms break through revenue ceilings.

49:30 – Final Thoughts & Next Steps
Key takeaways and how to implement these strategies in your firm.

#LegalMarketing #SEOForLawyers #PILawFirmGrowth #JurisDigital