Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025.

They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant.

Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO.

Links to follow Nick

Nick’s site: https://nickleroy.com/

SEO jobs: https://www.seojobs.com/

SEO for lunch newsletter: https://www.seoforlunch.com/

LinkedIn: https://www.linkedin.com/in/nickleroyseo/

Bluesky: https://bsky.app/profile/nickleroy.com

Links to resources:

https://www.seojobs.com/community/seo-job-report/

https://www.seojobs.com/interview-questions/

Nick’s recommendations

https://fireflies.ai/

https://www.amazon.com/Collection-Books-Go-Givers-Go-Giver-Leader/dp/912406288X/

https://www.amazon.com/Psychology-Money-Timeless-Lessons-Happiness/dp/B08D9WJ9G8/

00:00 Introduction: The Future of SEO Jobs

01:30 Welcome to Search With Candour

01:55 Welcome Nick LeRoy

02:14 The Evolution of SEO Job Market

02:56 Nick LeRoy's Journey and Insights

04:15 The Shift Towards Personality-Driven Content

07:52 Challenges in the Current Job Market

16:28 The Expanding Role of SEOs

38:03 The Importance of Personal Branding

45:20 Job Search Journey and Building Rapport

46:46 Freelancing and the Importance of Reliability

50:15 The Small SEO Industry and Personal Branding

01:01:07 The Role of AI in SEO and Business

01:11:00 Effective Communication and Client Relationships

01:11:16 Final Thoughts and Recommendations

01:26:24 Outro