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Advertisers love podcast ads more than ever

Episode Transcript

From Cooinda in Murumburr country in Australia, the latest from podnews.net with Riverside.

Advertisers say they've never been more interested in podcast advertising and never used it more.

That's the result of the 11th year of the Advertiser Perception Study by Westwood One and Cumulus Media.

However, the study suggests brands are just sticking their toe in the water in terms of budgets and suggests that it's time that brands invested 5% of their overall spend in podcasting.

Could open video podcasting be a little closer?

Podpage now supports HLS podcasts and explains its benefits.

We'll link to the example show website on Podpage today.

Podwoman, a podcasting event dedicated to women in podcasting, is back for a third year in Madrid in Spain.

This time, its first in-person edition.

The Spanish-language event will feature talks, activities, and a networking area designed to connect professionals and creators in the podcasting world.

It's on October the 18th.

AudienceLift has a new look and a new network of premium publishers to help promote your podcast.

The tool gets your shows into ESPN, The Wall Street Journal, CNN, and others, ensuring trailers are seen and heard by high-value, podcast-curious audiences.

Magellan AI released its May 2025 rankings for top podcast advertisers.

Top spenders in the U.S.

were Betterhelp, Amazon, and Unilever.

McDonald's saw the biggest budget increase last month.

The 20th annual People's Choice Podcast Awards is open for voting.

You can still register your podcast, but from now, podcasters will be rallying their listeners to vote for them.

And that's a great opportunity for them to find your show, too.

There are 30 categories, and nominees will be revealed in early August.

Want to take part in a potential new world record for a laugh?

A new Canadian show is looking for 150 laughs in person or online on July the 12th.

The show, called Finding Fun, claims the secret to health and wellness is to make fun a daily habit.

And award-winning podcast content studio, Studio Okenta, has launched a new set of bilingual podcasting workshops for kids aged 8 to 15.

Workshops are held online from Paris, France.

And in podcast news, Locked On Bets has returned after a brief hiatus.

The show has been relaunched by the Locked On Podcast Network and is now hosted by Lee Sterling and Kevin Rogers.

And in signs from the other side with Fern Rone this season, you'll hear all new stories of messages from loved ones who've passed.

Heartfelt and often unbelievable signs from the other side come in the form of dollar bills, songs, social media DMs and more.

Spirit, as they say, is so creative and there are no coincidences, we're told.

It's Territory Day here today in the Northern Territory and this podcast is sponsored by Riverside.

Create studio-quality podcasts anywhere.

Riverside is your all-in-one platform for professional podcast creation with remote, high-quality recording, editing and publishing.

Trusted by Mel Robbins, Jay Shetty and other top creators.

There's a link to Riverside in the show notes.

And that's the latest from our newsletter.

To read all the stories and subscribe for free, we're at podnews.net.