1 00:00:01,012 --> 00:00:01,884 Welcome everybody. 2 00:00:01,884 --> 00:00:04,710 This is Lay of the Land weekly impact. 3 00:00:04,710 --> 00:00:05,963 I'm Jim Haviland. 4 00:00:05,963 --> 00:00:06,905 I'm Kris Snyder. 5 00:00:06,905 --> 00:00:09,210 And Kris, is, what's today? 6 00:00:09,210 --> 00:00:10,400 I didn't write it down. 7 00:00:10,400 --> 00:00:11,830 It's like August 4th or something. 8 00:00:11,830 --> 00:00:12,700 It's August now. 9 00:00:12,700 --> 00:00:14,409 It's August 5th. 10 00:00:14,409 --> 00:00:15,200 I think it's August 5th. 11 00:00:15,200 --> 00:00:15,870 Yeah, 5th. 12 00:00:15,870 --> 00:00:16,250 Geez. 13 00:00:16,250 --> 00:00:16,780 All right, great. 14 00:00:16,780 --> 00:00:17,420 We the time. 15 00:00:17,420 --> 00:00:20,580 So we're about to drop as the guest goes live. 16 00:00:20,580 --> 00:00:21,640 Awesome. 17 00:00:21,940 --> 00:00:23,300 Tonight, sometime. 18 00:00:23,300 --> 00:00:24,180 Looking forward to that. 19 00:00:24,180 --> 00:00:25,770 So we can't wait to hear you everyone's feedback. 20 00:00:25,770 --> 00:00:27,720 Please let us know how we're doing. 21 00:00:27,720 --> 00:00:30,080 Bare -boned stuff, guys, but that was always the point. 22 00:00:30,080 --> 00:00:31,400 We wanted to get by you quick. 23 00:00:31,400 --> 00:00:39,080 So Kris, we've got a great podcast, LadyLand podcast, that's covered this, number 177, Joshua Edmonds, Digital C. 24 00:00:39,080 --> 00:00:40,375 Kris, we've got some history here. 25 00:00:40,375 --> 00:00:41,146 Yeah, we do. 26 00:00:41,146 --> 00:00:42,867 It was fun to hear, right? 27 00:00:42,867 --> 00:00:45,149 Like, his journey, his part of it. 28 00:00:45,149 --> 00:00:53,305 Like, often most of the things we do, we're standing on the shoulders of giants that came before us, the folks who built things, you know, sacrificed things along the way. 29 00:00:53,305 --> 00:00:55,737 And I think that that was part of what we were listening to. 30 00:00:55,737 --> 00:00:56,247 Yeah. 31 00:00:56,247 --> 00:00:59,730 So let's first cover how cool what he's doing is, and then we'll go back over the history. 32 00:00:59,730 --> 00:00:59,900 Right. 33 00:00:59,900 --> 00:01:01,101 So we want to give him props. 34 00:01:01,101 --> 00:01:07,866 you know, covering the digital divide, you know, solving the problem that goes all over the place. 35 00:01:07,866 --> 00:01:10,519 We know that the 36 00:01:10,519 --> 00:01:11,480 is infrastructure. 37 00:01:11,480 --> 00:01:13,762 We couldn't do any of the things we do without it, Kris. 38 00:01:13,762 --> 00:01:17,244 Yeah, when it goes down, it's almost worse than electricity going out. 39 00:01:17,325 --> 00:01:22,329 Yeah, and we'll cover that, because it's really, you lose one, you lose both mostly. 40 00:01:22,329 --> 00:01:29,274 But I love the way Josh was talking about really our right to it, to good infrastructure like this. 41 00:01:29,935 --> 00:01:32,027 And I love talking about the technology. 42 00:01:32,027 --> 00:01:33,898 I it's really cool stuff. 43 00:01:33,958 --> 00:01:35,539 And we go over the history a little bit. 44 00:01:35,539 --> 00:01:38,542 I'll let you know what the original thought on what this is supposed to be. 45 00:01:38,542 --> 00:01:40,014 But this notion, you know, the 46 00:01:40,014 --> 00:01:42,834 canopy product, 17 bucks a month? 47 00:01:42,834 --> 00:01:44,284 Yeah, 17, 18, something like that. 48 00:01:44,284 --> 00:01:45,134 Something like that? 49 00:01:45,134 --> 00:01:46,714 How much do we pay? 50 00:01:46,714 --> 00:01:48,534 Way too much. 51 00:01:48,534 --> 00:01:49,894 Way too much. 52 00:01:49,894 --> 00:01:52,614 Like a couple orders of magnitude more. 53 00:01:52,974 --> 00:01:55,654 But that's what a great thing. 54 00:01:55,674 --> 00:02:06,034 And there's the notion that you can use the infrastructure that's already existing and then beam it all over the place and have very little infrastructure in -house and gives 55 00:02:06,034 --> 00:02:07,994 you automatic Wi -Fi. 56 00:02:07,994 --> 00:02:09,974 That's just brilliant to me. 57 00:02:10,229 --> 00:02:12,141 No more call before you dig moments, right? 58 00:02:12,141 --> 00:02:21,118 Like somebody chops a wire something goes down and then you're all out So I think this ability to kind of run it up and then broadcast it and then grab it especially highly 59 00:02:21,118 --> 00:02:22,789 dense areas This is really good stuff. 60 00:02:22,789 --> 00:02:32,793 I this is even a version of this they do actually in real areas where they're using using backhaul, you know, either electronics or 61 00:02:32,793 --> 00:02:35,124 Microwaves, which I'll talk more about in a minute. 62 00:02:35,284 --> 00:02:41,187 And then really the fact that he's doing both infrastructure and also the education and how to use this stuff, which is really important. 63 00:02:41,187 --> 00:02:47,439 Yeah, his library discussion, When the internet was first coming out in the 90s and how the libraries were going to use sensors. 64 00:02:47,439 --> 00:02:48,020 superhighways. 65 00:02:48,020 --> 00:02:49,210 Exactly, digital highway. 66 00:02:49,210 --> 00:02:51,511 But that's a really good, cool call out, right? 67 00:02:51,511 --> 00:02:53,632 Like our schools have been hopefully doing this. 68 00:02:53,632 --> 00:03:01,445 I think our schools got forced to do this when COVID happened and all of sudden everything had to go online and they realized what they did and didn't have an education, not just 69 00:03:01,445 --> 00:03:02,796 equipment, kind 70 00:03:02,796 --> 00:03:04,137 the hand there too. 71 00:03:04,137 --> 00:03:06,018 Yeah, I I think it's great stuff. 72 00:03:06,018 --> 00:03:15,785 mean the thing for me why this is so tremendously important Kris is that so much of our population is not available to us to do this kind of work. 73 00:03:15,785 --> 00:03:22,329 The work that we know is important and we can't build generational wealth in all of our communities unless we can do this work. 74 00:03:22,329 --> 00:03:23,610 Yeah, well just healthcare. 75 00:03:23,610 --> 00:03:32,255 mean just as he was talking about I was thinking like just healthcare on that you we take our app related to the Cleveland Clinic or whatever right. 76 00:03:32,587 --> 00:03:36,327 Like how do you do that if you don't have some kind of connectivity, right? 77 00:03:36,327 --> 00:03:46,047 You're still in self advocacy I've talked to so many people that have been able to because of you know real stuff on the internet Advocate for themselves from a health perspective 78 00:03:46,047 --> 00:03:54,547 because they have access because they can go and then the doctors can't keep up with this I mean, there's like nothing against doctors like but you're gonna be the best person to 79 00:03:54,547 --> 00:04:00,667 understand your Health your current health so be able to advocate yourself be able to do research for yourself and say you know what? 80 00:04:00,667 --> 00:04:02,881 Here's the 15 things that I see out there 81 00:04:02,881 --> 00:04:08,481 pick it together and that's a much better model than we got right now Well, I do I know we're talk about history for a moment. 82 00:04:08,481 --> 00:04:12,721 I just a little bit of history for you and I He talked about the Blackberry movie. 83 00:04:12,721 --> 00:04:18,841 Yeah, and I don't know if you and I ever talked about the Blackberry movie because it was our life there for Yeah, I've seen it. 84 00:04:18,841 --> 00:04:19,381 I've been seen it. 85 00:04:19,381 --> 00:04:29,961 I've seen it and it's actually got a lot of it has a lot of fact to it for those who don't know I mean Jim and I started work with the Blackberry folks in 2004 and All the way our 86 00:04:29,961 --> 00:04:32,326 way through, you know, so they weren't anything 87 00:04:32,326 --> 00:04:37,930 And I knew you know I spent time like with the all the major players right like so it's really interesting. 88 00:04:37,930 --> 00:04:47,007 How many times were we there advocating for like listen guys I know this feel this iPhone thing seems like a toy, but it's real it's coming We have to change our tone, and they 89 00:04:47,007 --> 00:04:56,104 just couldn't get it Yeah I was with Jim Basili, and he was he showing the pearl to CIOs in Akron when it was like you know but some of our largest customers at the time like D 90 00:04:56,104 --> 00:05:02,271 -Bold and Temkin and and That was just that was just on the cusp of actually doing 91 00:05:02,271 --> 00:05:03,632 and other things on it. 92 00:05:03,632 --> 00:05:08,616 And what they just weren't getting was that what they were doing was going to be passed. 93 00:05:08,616 --> 00:05:13,360 And people were talking about the iPhone at that moment as he's showing the pro, he's like, nah, not a thing. 94 00:05:13,480 --> 00:05:15,071 It's like, maybe not buddy. 95 00:05:15,071 --> 00:05:28,172 But anyways, but I loved how Joshua was talking about it today on the podcast was all about being in that entrepreneurial moment, being able to come from behind moment and take 96 00:05:28,172 --> 00:05:28,612 it forward. 97 00:05:28,612 --> 00:05:32,096 And I think that spirit of entrepreneurialism is awesome. 98 00:05:32,096 --> 00:05:35,389 You know, it is the core entrepreneurial drive. 99 00:05:35,389 --> 00:05:36,990 It's like, this could be better. 100 00:05:36,990 --> 00:05:38,631 We deserve better. 101 00:05:38,631 --> 00:05:38,871 Right? 102 00:05:38,871 --> 00:05:40,292 He says that. 103 00:05:40,292 --> 00:05:44,336 And to know that there is a better out there and ask new questions. 104 00:05:44,336 --> 00:05:47,297 It's like the core leadership is humility. 105 00:05:47,318 --> 00:05:47,568 Yeah. 106 00:05:47,568 --> 00:05:51,281 You that you just it's not about it's about getting it right, not being right. 107 00:05:51,281 --> 00:05:56,945 And I think people forget that they like, I felt so good feeling like I was right. 108 00:05:57,245 --> 00:06:00,248 And then that's but that's not how we get to the next place. 109 00:06:00,248 --> 00:06:01,871 So let's talk about some of the history, Kris. 110 00:06:01,871 --> 00:06:03,443 So let's go back to. 111 00:06:04,595 --> 00:06:09,115 In 2000, when I first got here, I got pitched by somebody. 112 00:06:09,115 --> 00:06:11,175 I got pitched all the time by people doing startups. 113 00:06:11,175 --> 00:06:12,655 I got this idea. 114 00:06:12,655 --> 00:06:30,595 And the idea was to create Wi -Fi all throughout Cleveland using the metro rail lines, the rapid transit rail lines as backhaul for internet to put up the very first version of Wi 115 00:06:30,595 --> 00:06:35,101 -Fi in the area you could get around the stops. 116 00:06:35,101 --> 00:06:43,471 microwave backhaul along those lines and we're comparing it to how we laid the telegraph lines back in the early days. 117 00:06:43,471 --> 00:06:47,986 Back when we were building the railroads they also put telegraph lines out there. 118 00:06:47,986 --> 00:06:52,601 That's how we got to be able to communicate from East Coast to West Coast over telegraph. 119 00:06:52,726 --> 00:06:57,674 I thought that was a great idea and we had so many really cool things to try to make that happen. 120 00:06:57,674 --> 00:07:00,718 We were talking to Cisco because there's going to be a lot of infrastructure. 121 00:07:00,718 --> 00:07:06,819 then I was also putting together this thing called Plan X for Cleveland, which is just really 122 00:07:06,819 --> 00:07:10,691 I guess my early version of Lay of the Land, you're like, hey, what are all the cool things people are doing? 123 00:07:10,691 --> 00:07:12,262 Let's get everyone to start doing these things. 124 00:07:12,262 --> 00:07:13,593 And it's basically like stone soup. 125 00:07:13,593 --> 00:07:14,543 Everyone had great ideas. 126 00:07:14,543 --> 00:07:15,894 Like, we'll go do that cool idea. 127 00:07:15,894 --> 00:07:17,335 Because now it's part of Plan X. 128 00:07:17,335 --> 00:07:22,017 And I had this thing, and I would go around and have interviews with people like, hey, here's all the cool things happening in Cleveland. 129 00:07:22,017 --> 00:07:23,198 How can you help? 130 00:07:23,858 --> 00:07:27,160 And I met, and someone interested me to love GONNIC. 131 00:07:27,428 --> 00:07:33,492 And Lev Gontek says, Jim, I have this dream of solving the digital divide with all this dark fiber underneath the city. 132 00:07:33,752 --> 00:07:38,936 I think it's cool that you've got this microwave backhaul thing, but let me tell you, there's all this dark fiber. 133 00:07:38,936 --> 00:07:39,806 Right. 134 00:07:39,806 --> 00:07:42,648 And Lev was the CIO at Case Western Reserve at the time? 135 00:07:42,648 --> 00:07:46,640 was the CIO at Case Western Reserve. 136 00:07:46,701 --> 00:07:51,608 that's when he met our mutual friend. 137 00:07:51,608 --> 00:07:59,112 who helped pull all that together was part of our MCPC journey, Scott Rorick. 138 00:07:59,112 --> 00:08:02,234 And that's what set all this motion. 139 00:08:02,234 --> 00:08:03,735 But it was all those things. 140 00:08:03,735 --> 00:08:11,178 was part of Plan X was to have not only the infrastructure and talk about his infrastructure, but also to say, what are the things we can go build on it? 141 00:08:11,178 --> 00:08:17,481 And what entrepreneurial journeys can we create by creating a Wi -Fi universe that's way ahead? 142 00:08:18,262 --> 00:08:19,923 And then we ended up... 143 00:08:20,494 --> 00:08:22,214 It was harder. 144 00:08:22,214 --> 00:08:23,854 It always is. 145 00:08:24,294 --> 00:08:34,874 But you know, one of the stories I was when I was back there doing all that work was relating it to early Cleveland, but not early Cleveland for a long time. 146 00:08:34,874 --> 00:08:40,374 But one of the one of the mayors here at the turn of the last century, a guy named Mayor Tom Johnson. 147 00:08:40,374 --> 00:08:43,534 1906, he forms the world's first. 148 00:08:43,534 --> 00:08:53,874 public electric utility, arguing that there's no way that we can build this economy without available electricity for everybody. 149 00:08:53,874 --> 00:08:58,474 Every business, every home needs electricity for us to move forward. 150 00:08:58,554 --> 00:09:07,274 Because up until that point, there already were people who buy electricity from 10, 20 years earlier, but it was touted as a luxury. 151 00:09:07,274 --> 00:09:10,734 Not unlike what we see with internet now. 152 00:09:10,734 --> 00:09:12,174 But it's not a luxury. 153 00:09:12,174 --> 00:09:13,394 You can't 154 00:09:13,618 --> 00:09:15,179 You need this. 155 00:09:15,179 --> 00:09:25,817 that was when I was working down the research triangle in in North Carolina was the same thing It was the at that point it was the governor Was picking up on something that James 156 00:09:25,817 --> 00:09:35,375 Buchanan Duke did early on when he created Duke Energy after he created Duke University He says we're never gonna get out of this agrarian society unless we make electricity 157 00:09:35,375 --> 00:09:43,040 available to everybody and he Got the idea from our mayor here Tom Johnson, and that's why he created Duke Energy 158 00:09:43,294 --> 00:09:49,434 which today is a giant and was one of our clients when we had VoxMobil. 159 00:09:49,434 --> 00:09:54,574 Because they believe in their heart of hearts that people die when the power goes out. 160 00:09:54,974 --> 00:09:56,694 I remember some of those meetings. 161 00:09:57,394 --> 00:10:07,774 And our story converged like that with Brett Lindsay, who was on show number 27, because he got into all that and saw another, this is everywhere. 162 00:10:07,816 --> 00:10:09,352 And that's what Everstream became. 163 00:10:09,352 --> 00:10:14,962 Like, the taking advantage of the dark fiber everywhere. 164 00:10:14,962 --> 00:10:26,937 One Cleveland to one community and then one community spun out to become ever stream and I think what eventually became digital sea assets are all kind related is another Brett 165 00:10:26,937 --> 00:10:38,192 Lindsay venture as well and and what I do think all that culminates together and you go gosh if we're gonna have and believe in this sense of community and those that you know 166 00:10:38,192 --> 00:10:44,828 shouldn't be left behind right like this is this is the right this is the right that we should all be working towards and I 167 00:10:44,828 --> 00:10:54,105 like the, you know, hey this is the right thing to do argument, but I also think it's tremendously important for us as stewards of the local economy to know that we're leaving 168 00:10:54,105 --> 00:10:56,257 a lot of great assets behind. 169 00:10:56,257 --> 00:10:57,108 Right. 170 00:10:57,108 --> 00:10:58,298 Within people. 171 00:10:58,539 --> 00:11:00,430 The most important part we have is people. 172 00:11:00,430 --> 00:11:02,222 We need people that are going to do great things. 173 00:11:02,222 --> 00:11:08,907 You know, we have to be leaders building leaders building leaders and the only way to do that make sure is everyone has access to all the best stuff. 174 00:11:08,907 --> 00:11:14,363 So I mean it's a pure, you know, economics argument here. 175 00:11:14,363 --> 00:11:18,328 I don't have to be about right or wrong, it's economics that we do it. 176 00:11:19,753 --> 00:11:21,013 So we should do it. 177 00:11:21,854 --> 00:11:22,204 right. 178 00:11:22,204 --> 00:11:23,175 So great episode. 179 00:11:23,175 --> 00:11:23,665 Great. 180 00:11:23,665 --> 00:11:24,455 Josh, for doing that. 181 00:11:24,455 --> 00:11:25,196 We appreciate it. 182 00:11:25,196 --> 00:11:27,927 so, Kris, so this leads into our community flywheel conversation. 183 00:11:27,927 --> 00:11:39,522 So we've had some great stuff this last week saying our community building is working and that we heard from our good friend Jeffrey about things going on that he's finding out 184 00:11:39,522 --> 00:11:41,783 that the people he's introduced are starting to do things on their own. 185 00:11:41,783 --> 00:11:43,424 But in the name of the same stuff. 186 00:11:43,424 --> 00:11:43,824 Yeah. 187 00:11:43,824 --> 00:11:49,227 And the core concept here that we've been promoting is like to do introductions of value from one human to 188 00:11:49,227 --> 00:11:54,801 other and you don't always know the ripple effect of where that's gonna go or what shape it's gonna take form. 189 00:11:54,801 --> 00:12:05,660 But what we're starting to do is you can start to hear and see others gathering together, others doing things and I think Jeffrey's comment was, shoot I just lost who it is. 190 00:12:05,660 --> 00:12:06,530 Andrew. 191 00:12:06,530 --> 00:12:07,481 Andrew Rising, right? 192 00:12:07,481 --> 00:12:08,021 Yeah, yeah. 193 00:12:08,021 --> 00:12:15,327 And the formation of an event that they did and that all the people there you could trace back the lineage to lay the land in introductions of value. 194 00:12:15,327 --> 00:12:16,448 Absolutely, absolutely. 195 00:12:16,448 --> 00:12:17,619 Which is the flywheel, right? 196 00:12:17,619 --> 00:12:19,019 We want to begat its 197 00:12:19,032 --> 00:12:21,132 You've got to believe it actually works. 198 00:12:21,132 --> 00:12:31,492 You're gonna be playing the long game right and that the infinite game in if you really want to have a And this is the thing when I first came back to Cleveland, you know in 2000 199 00:12:31,492 --> 00:12:38,442 after Seattle it's like my realization was if I'm gonna be here I'm gonna make this as cool as possible, right and what's missing? 200 00:12:38,442 --> 00:12:40,242 What can I do to help make it cool? 201 00:12:40,242 --> 00:12:44,502 And so just starting that that journey of let's get people to start working together in a way. 202 00:12:44,502 --> 00:12:46,552 They're not yet right now It's not that big. 203 00:12:46,552 --> 00:12:48,392 It's not because anyone's bad or anyone stupid. 204 00:12:48,392 --> 00:12:48,927 It's just 205 00:12:48,927 --> 00:12:51,089 Like it is hard work to pull this together. 206 00:12:51,089 --> 00:12:57,393 And sometimes we miss that building community is what makes it all work better for everybody else. 207 00:12:57,834 --> 00:12:58,905 Trust at scale. 208 00:12:58,905 --> 00:13:00,006 Yeah, trust at scale. 209 00:13:00,006 --> 00:13:07,451 And people get lost in the creation of commerce and community and the intersection they're in, meaning that like, well, if I just set out to do commerce, right, I want to do 210 00:13:07,451 --> 00:13:09,382 transactions, business with people. 211 00:13:09,483 --> 00:13:12,445 And I don't invest in the community first, right? 212 00:13:12,445 --> 00:13:13,786 It's going to be a different climb. 213 00:13:13,786 --> 00:13:18,309 And so think the belief is that let's invest in the entrepreneurial community, lay of the 214 00:13:18,742 --> 00:13:19,912 If you will, right? 215 00:13:19,912 --> 00:13:24,862 Yeah, we'll get there right and then the commerce will come so So that's great stuff Kris. 216 00:13:24,862 --> 00:13:27,022 So let's I want to close out with them. 217 00:13:27,022 --> 00:13:39,022 I know you're working this week with 490 with the Exit planners Institute exit planning Institute and it's such a gem that most people it was purchased by the other Kris Snyder 218 00:13:39,022 --> 00:13:47,592 and his son Scott Snyder and then moved it from Chicago and I think was 2014 It's now 5000 exit planners. 219 00:13:47,592 --> 00:13:48,657 They're adding 220 00:13:48,657 --> 00:13:49,208 a quarter. 221 00:13:49,208 --> 00:13:50,010 this all over the country? 222 00:13:50,010 --> 00:13:50,802 All over the world? 223 00:13:50,802 --> 00:13:52,515 All over the country for sure. 224 00:13:52,515 --> 00:13:58,211 They might have some regional, beyond the United States, reach as well. 225 00:13:58,211 --> 00:14:04,531 Anyways, the thought of this being that we're gonna try to launch a partnership between 90, we think we've got a great template. 226 00:14:04,531 --> 00:14:13,411 They've got a BOS, if you will, business operating system called Value Acceleration Methodology, which looks a lot like others like EOS and Pinnacle. 227 00:14:13,411 --> 00:14:16,291 Because they all come from the same stuff, The original stuff. 228 00:14:16,291 --> 00:14:18,071 Well, they come from a place of need. 229 00:14:18,071 --> 00:14:19,171 Yeah. 230 00:14:19,231 --> 00:14:22,791 I think that's the thing that we really just need to remember. 231 00:14:22,791 --> 00:14:24,974 Yeah, I mean, think, you know, 232 00:14:25,211 --> 00:14:32,797 Please our advocacy as always folks is you have to have an operating system, know If you have an intentional operating system, you will have intentional results If you have an 233 00:14:32,797 --> 00:14:38,071 accident one, you'll have accidental results and certainly Exit Planning Institute is you know believes that too. 234 00:14:38,071 --> 00:14:46,348 I know I spoke to those folks and they've been working hard To make sure that their exit planners have a great rate of gooding from hey, this is where you are This is what a great 235 00:14:46,348 --> 00:14:53,810 exit looks like for you And here's the here's the gap and you've got to fill that gap and an operating system is almost always part of that that journey 236 00:14:53,810 --> 00:14:55,543 So that'll be exciting to see how that turns out. 237 00:14:55,543 --> 00:14:56,244 I'm looking forward to it. 238 00:14:56,244 --> 00:14:57,346 We'll give you an update next week. 239 00:14:57,346 --> 00:14:57,787 All right. 240 00:14:57,787 --> 00:14:58,478 Thanks everybody. 241 00:14:58,478 --> 00:15:00,882 This has been Lay of the Land Weekly Impact. 242 00:15:00,882 --> 00:15:01,674 I'm Jim Havilland. 243 00:15:01,674 --> 00:15:02,335 I'm Kris Snyder. 244 00:15:02,335 --> 00:15:03,067 We'll see you next week. 245 00:15:03,067 --> 00:15:03,487 Thank you. 246 00:15:03,487 --> 00:15:06,208 Bye.