This is the fourth episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand. 

On this week's episode Leanne was joined by Rowena Samarasinhe, one of the sharpest systems thinkers in global sport to go deep into women's sport (coincidentally, right off the back of the Lionesses' history-breaking Euros success).

From CMS Law, SPORTFIVE, and commercial rights giant, Dentsu, to working intimately with UEFA, World Athletics, and also athletes like Usain Bolt, Rowena has founded GENSport.

In this conversation, Leanne and Rowena imagine what's possible for the future of the women's sports industry at a time when traditional models in the men's game are increasingly coming under pressure. As they discuss, the path for women's sports should not be a copy paste of the men's game, but instead demand new thinking.

Timestamps

02:00 - Celebrating the Lionesses' Victory

05:00 - Rowena's Journey in Sports

09:00 The Changing Landscape of Sports

11:00 - Innovative Approaches in Women's Sports

15:00 - Challenges and Opportunities in Modern Sports

20:00 - Future of Women's Football

26:00 -  US vs. UK Women's Sports Models

31:00 - Challenges in Women's Sports Investment

35:00 - Innovative Broadcast Strategies

41:00 - Athlete-Centric Fandom

43:00 - Commercial Opportunities in Women's Sports

48:00 - Under the Radar Women's Sports Markets

Additional Links

Connect with Rowena on LinkedIn - Here

Connect with Leanne on LinkedIn - Here

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