Bloomberg Audio Studios, podcasts, radio news.

Welcome to Everybody's Business.

I'm Max Chafkin and I'm Stacey Mannix Smith.

Quite a week that we have had big news in monetary policy.

We have a new nominee for FED chair, Kevin Marsh.

Yeah, the big Warsh, Big Kevin.

Yes.

And we've also seen bitcoin silver gold all take a huge meetings on side announcement.

Yeah, And Stacy, you know I'm gonna want to talk about Elon Musk because are you interested.

He's doing stuff that is just insane in the world of public companies.

We got Dana Hall, very own reporter, former Elon Inc.

Stalwart, here to break it down, talk about what it means for all of us and for the world of business.

And then, of course, the super Bowl is just a couple of days away, and that is, in addition to being a very fun game to watch, a huge business moment.

It is a big economic force and so are the ads.

So we're gonna be talking about.

That, Stacy and the underrated stories.

I believe you have something for us for Valentine's Day, And in.

Case you have not made planned yet, I have a couple of very affordable ideas.

I can't wait, And I have news of a cool new gen Z content creator who I think is going to be lighting up the socials as we speak.

And her name, Stacy is Kamin Harris.

So Max.

This was a big week for the markets in a lot of ways.

Among other things, there was just a huge meltdown of a whole bunch of things at once, including bitcoin, gold and silver.

Stazy, what was it like six days ago?

We had a whole conversation about how amazing it was.

The price of silver was going through the room it's going through and you, being the silver and gold head that you are, you were it was all.

It was very excited, and then as soon as episode dropped, it tanked.

Are you implying a correlation?

Call it the everybody's business effects?

But the price of silver what it's down like thirty percent or something since we recorded that episode.

And bitcoin is lost I think half of its value since its peak last year.

What's interesting about this is, of course the markets have their own reasons for doing things, but I think part of the reason for this is because of the nomination of Kevin Walsh for FED chair.

Yeah, well, you made the argument which has really stuck with me about like why these precious metals take off during times of uncertainty.

It's an uncertain world.

You don't know where to put your money, so you put it into something solid, literally solid, but also into these assets that historically have retained their value.

So thying about silver and gold, and basically the markets were waiting to see what Donald Trump would do, and there was some chance that Donald Trump would call an audible and maybe somebody who was more political as the Fedhair, which would have essentially meant we're gonna get low interest rates for as long as Donald Trump as president, even if inflation goes up and that could create all sorts of economic risks for the US, We're not going to get that.

We have kind of a normy ish fedhair.

Yes, Yeah, Kevin wash A long known as a hawk, and there are hawks and doves in the world of the Federal Reserve and central banking.

Hawks tend to favor fighting inflation, so they tend to keep interest rates higher for longer.

Kevinsh He's known as a hawk, even though recently he has criticized the Federal Reserve, so I think that's probably why he was nominated.

He sort of turn, He's like, oh, oh, actually, I'm not as hawkish as.

I Yes, but I think there's a people suspect he maybe sort of a hawk in dove's clothing, but I think there's a feeling that he is not just going to do whatever President Trump wants, rightly or wrongly.

And that was such an enormous relief that all of these safe havens everyone was flooding into suddenly they left.

Are you calling bitcoin a safe haven, Stacy?

You know, that was to me that I've been thinking about that a lot.

I think it has become a little bit of a safe haven because gold got so overpriced, you know, the went the price went up so much.

I think bitcoin's kind of seen as a safe crypto.

Definitely.

That is how the crypto people think of bitcoin as a safe haven, because I think, oh, it's better than soul.

But if you look at actually the price of bitcoin, it's been kind of flat during the silver gold run up.

It went up a ton after the election as Trump was, you know, getting into the crypto business and signaling in all sorts of ways that he was going to be hands off, but it's been just kind of going down over the last few months, even as there has been all this existential anxiety.

So I think bitcoin is in sort of a worse position.

To me, that feels more like the Trump trade breaking down.

You know, people were buying bitcoin thinking Trump's gonna be great for bitcoin.

We got to own bitcoin.

Now they're seeing the Trump administration run into all sorts of issues, and so the price of pitcoin is going down, whereas gold and silver, I think your your story makes a ton of sense.

They're seeing Kevin Walsh change of positions.

Notwithstanding he seems a lot more normal than some of the possibilities, and so you just don't need the gold and silver the way you maybe liked this, Stacy, Yes you know this, I believe.

But before you and I were co hosting this show together, I had a different show.

I listened to that show, that.

Show Thank you Rip.

It was called Elon Inc.

And as listeners of that show, who've migrated over here, No, it was dedicated to the idea that Elon Musk was his own conglomerate, Elon Ink.

There were all of these companies that were business interests, there were political interests, but we tried to think about them as one big kind of conglomerate.

And the crazy thing that is happening is Elon Inc.

The podcast is becoming and it's terrifying to say this real.

It is becoming the actual fact of what is happening with Elon Musk because SpaceX, which is his mega valuable rocket company, is somehow acquiring Xai, the company behind the rock chatbot and the social media platform formerly known as Twitter.

He's trying to make this like weird mega conglomerate.

There's also talk of even more mergers, and Dana Hall, former Elon Inc.

Co Host, is here to talk about all that.

She's a Bloomberg reporter.

She covers Elon Musk for Bloomberg and for BusinessWeek.

Dana, Great to see you.

Great to see you, Max.

All right, so Dana just explain to us from the top what is happening here.

So, in my humble opinion, you know what is happening is that Elon Musk is going back to his tried and true favorite playbook, which is when one aspect of his vast empire is floundering, he bails it out with another.

So you may remember that back in twenty sixteen, Tesla acquired Solar City, which was the floundering solar panel installer company that Elon Musk founded with his two cousins.

SpaceX also had invested in Solar City.

And now fast forward a decade later, we have this bizarre sequence of events where Twitter, which became x then merged with Musk's Xai, and now SpaceX is acquiring Xai in this mega merger with this crazy valuation ahead of a potential SPACEXIPO.

And it's all because Elon wants to do space based solar power data centers.

And then there's talk that maybe eventually Tesla will merge with SpaceX.

So it is just one big conglomerate, and investors and the business community and regulators really need to think of it in that way.

I'm curious about this merger.

I it could not make when I read about it until just now, solar panel data centers in space.

I mean, is there a use case for this or you really see this as just maybe a more of a personal business merging.

Okay, I am not like a data center in space expert by any means, but I do think that there's a use case for it, because data centers are getting a lot of pushback, particularly in the United States.

They are the new Nimby favorite besides Gulag prisons for ice.

Data centers are what a local communities are really opposed to because of the electricity demands and the fear of the grid.

And we have this insatiable demand for electricity now because of AI, and communities all across the country are up in arms about data centers and its impact on the electricity rate base for consumers.

And so Musk knowing that and knowing that he has his own insatiable desire for data and compute, it's just doing what he always does, which is like thinking very far into the future.

And while it might sound crazy at first, you do have to give Elon credit for being pretty on the nose about where technology trends are headed.

And he's the space guy.

This is like totally on brand for him.

Of course he's going to do data centers in space, and like they're serious about it.

There's like filings with the FCC about it.

This is really like a financial play more than anything else.

XAI is losing, according to Bloombery's reporting, and you know other reporting backs this up as well, a huge amount of money.

I think we've said a billion dollars a month.

So this is a company that is bleeding.

Because why are they losing so much money?

First of all, every AI play is losing huge amounts of money because building these models requires you to build giant ships, and there's this crazy arms race that has to spend money to make money rely financialized.

And I think we are seeing a race right now, not just with what Elon is doing, but with what open Ai and Anthropic those companies are also trying to race to the financial exits.

Like basically, all these companies need to get out into the public markets, need to find some other people to finance what they're doing before this whole party ends.

Because if the party ends today, Xai and not just Xai, but Anthropic, Open Ai, even like companies such as Microsoft and Oracle, are going to be in terrible shape.

So this is like taking in some ways the best part of Elon's empire, the thing that runs most clearly with tons of promise SpaceX, SpaceX, and using it to subsidize what is in a lot of ways a really really troubled set of companies in Xai and Twitter.

Although it is a set of companies where there's promise because it taps into the whole AI thing, Dan, where do.

You see this going SpaceX and XAI.

I think the valuation that we're hearing is it it's worth billions of dollars already, right, SpaceX was already yeah, the most valuable privately held company in the world.

Now with this acquisition, it's more valuable.

More than a trillion I think, at least according to this.

Yeah, you know who knows.

The valuation is changing every day, and then they're gonna IPO later this year.

So it's a great thing for investors who want like a piece of AI.

I think it's worth noting that Google has a pretty fair, pretty large steak in SpaceX as it is.

That's super interesting.

They're one of the top shareholders.

Someone from Google is on SpaceX's board.

But yeah, like twenty twenty six is just going to be this year of all of these AI companies trying to IPO, and Elon wants to be at the top of that stack.

He is a highly competitive person, like it drives he and Sam Altman backs and I've talked about this.

He's got beefs with all kinds of people, but he is in an arms race and an attention race with Sam Altman for who whose company can.

Have the biggest valuation.

Everyone wants their IPO to be the biggest, But I think it could work the way that I think of Elon.

He's always described as being this it's like brilliant engineer, and I think of him really as being a financial engineer.

And that's like a way that I think that that's like a frame that I wish that more people would adopt, because he is really great.

Like when interest rates are low, that's when he raised a lot of money from Wall Street.

Now interest rates are high, he's like shuffling around the debt of his companies.

You don't go public unless you need money.

I think what's surprising to me is that Elon is actually always hated running a public company.

He hates quarterly earnings calls, He hates a lot of disclosure.

Yeah, you come under a lot of scrutiny when you are a private company that you don't have to do that as much.

And he always said SpaceX is going to stay private for a long time.

That is the one thing that surprises me that he's willing to take SpaceX, which has been private for over two decades public.

But you go public when you need money from the capital markets, and everybody wants a piece of this guy.

I mean, the retail share base is going to be huge.

Can we just talk briefly about some of the other stuff going around in Elon's world?

Dana, I cannot resist because Elon Musk was a big presence in this raft of documents that the Department of Justice, the Epstein files, Yeah, the famous Epstein files, Dana.

What did we learn there about boudy e Law Musk or what to you was most interesting in the kind of in that release and in the news stories that have come out since.

What's most striking is Elon lied about the extent of his relationship with Epstein.

He always insisted I never went to the island.

He begged me to come.

I never went.

But the emails show that he was actually planning to go a couple of times.

Asking to go, right.

Wasn't he like, actually, kind.

Of party are you having?

Yeah?

What kind of party?

I seem like that's more than just like a passive He seemed like he was asking for an invite.

Seems pretty clear that Epstein went to SpaceX headquarters in Hawthorne at some point in the twenty thirteen timeframe, if I'm remembering correctly, and that eli On hosted him there, because there's an email chain that says great to see you or something like that.

And this is all in the context of Elon is out there on X really going after Reid Hoffman for the fact that Reid apparently did visit the island, and so he's doing that class.

Not just Reid Hoffman, but Donald Trump.

Right during the fallout, which has now been patched up, it appears Elon Musk said, let me drop the big bomb.

Donald Trump is in the Epstein files, which, to be fair to Elon Musk, right about that one.

There's nothing super incriminating in the files about Elon, but it shows that Elon's whole narrative about how like he barely knew this guy and never went to the island is demonstrably false.

There were lots of emails back and forth.

The other thing that I thought was fascinating, and I mentioned this next earlier, is as you may be called back in twenty eighteen, Musk was under a lot of pressure.

He tried to take Tessel private, He smoked pot on the Joe Robins Show.

There was all this stuff swirling around about how he was sort of at the end of his rope, the company was close to bankruptcy.

And there's an email from Epstein to Juliana Glover, who is one of who was one of mus kind of DC like sort of contract PR people at the time, that was like.

Hey, like operative, yeah, there's a lot about.

Your boy and drugs.

You should get him to talk to Stuart at the New York Times meeting James Stewart, and Juliana responds to Epstein, will try or something like that, and then lo and behold like that same day or the next day, like Elon gives this big on the record interview to New York Times reporters at which he talks about the stress that he's been under.

So as a journalist, I found that fascinating just to see how that New York Times interview came about.

Basically, Epstein is giving pr advice like he should talk to the Times, and he should talk to these reporters at the Times.

The whole thing is just lifting a veil on how the one percent live, how they all are friends with each other, and the way that they talk about the world on email was just I think shocking.

For everybody to see.

I mean to be clear, there's still more to read every day, like war is coming out there.

It's such a huge trove of documents.

To me.

What was so the saddest one was there's he like emails Epstein on Christmas Day and it's like I've.

Been under I'm on like I remember Max.

You probably remember something like I'm on the razor's edge or the knife's edge or the edge of sanity, and like once my kids leave, like I really need to blow off some steam.

And he wanted to go to the wildest party.

This is Christmas.

This is a Christmas morning like when you I do feel like that is quite relatable.

On the edge of Sanity on Christmas does.

Seem like maybe a more relatable moment in the file.

But most of us that aren't emailing our friends be like can I come to your private islands?

Thanks Stana, thank you.

Do you watch the Super Bowl?

He definitely watch the Super Bowl for the football, only for.

The halftime show.

Only do it for the performances.

Oh no, not really big fan of that bunny you know, really yeah kind of music.

A lot of people are hating that he's performing, but that's what makes me love it because why you so mad?

Do you watch the commercials?

They're funny half the time the commercials are funding.

The creativity of them have has declined a little bit, and a lot have become borderline.

Just stupid advertisement wise, like it seems a little bit performative to me.

They wouldn't grabbed the attension of certain a certain audience.

And obviously gen Z's where it's kind of at.

They're like advertising more and more and more gambling.

And do you feel like other companies are playing into it?

Oh?

Definitely, yeah, marketing definitely, especially the athletes as well.

Yeah.

I think specifically Shock was kind of talking about like all all these gambling ads here.

And there, everything kind of feels like slop.

And I think that's definitely going to the commercials too.

And this might be the cynicism, but they used to be fun to watch.

I know there were a couple that are still.

Like pretty decent, but I think a lot of like advertising companies have taken the soul out of it.

That was our reporter Charlie Gorrivin talking with people about the Super Bowl, which is on Sunday.

It is the Seattle Seahawks for this is the new England Patriots.

The slop is a lot of concerns about the ad quality declining.

Stacy, I don't know.

I'm kind of personally a little bit excited to see some of these ads.

I've spent a lot of years covering Super Bowl ads and I can tell you this, They've always been stupid.

There are always some funny ones, but but yeah, the slop has always been there.

It's non new.

Speaking of ads, Stacy, you know there are gonna be a bunch of them.

People are gonna be talking about them.

You know, more than one hundred million people are gonna watch it.

They're gonna see these ads that are always a huge thing, both because you have a mega audience, but also because the ads tend to be talked about it, companies invest in them.

It becomes a thing.

And we've already started to see some of the companies that have bought ad time for as much as ten million dollars for thirty seconds releasing their videos on YouTube.

And we've got a couple of them for us to listen to.

I don't think you've watched either of these, so I'm very excited.

Ye, So I have not seen any of these at all.

All right, so let's let me do the first one.

And this is an ad that was created by Anthropic, one of the AI ventures that owns Claude.

Yeah, they own Claude.

They're the claud company.

They are racing to go public and they are also attempting to diss Open Ai.

Open Ai has been talking about doing advertising inside of its chatbot chat EPT, and this is an ad all about that.

How do I communicate better with my mom?

There's a guy sitting on a therapist couch.

Great question.

Improve communication with your mom can bring you closer.

Here are some techniques you can try.

Start by listening, really hear what she's trying to say underneath her words.

Build conversation from points of agreement.

Find a connection through shared activity, perhaps a nature walk, or if the relationship can't be fixed, find emotional connection with other older women.

On Golden Encounters, the mature dating site that connects sensitive co ubs with roaring cougars.

What would you like me to create your profile?

I mean it's pretty funny because it not only makes fun of the idea of sticking an ad inside of these chatbots, which are supposed to be, you know, really helping you and dealing with some of your most personal things, such as your relationship with your mother, but also just it really gets in a kind of vivid way the way the chatbots talk, like this therapist is smiling in this kind of uncomfortable, borderline robotic way.

There are long pauses.

It's also funny to me that a.

Chatbot company would make an ad all about how chatbots are bad.

It's as a strategy, it seems interesting.

Yes, I guess it's all shades of gray, shades of dystopia.

I should also say that open Ai has gotten really mad about this.

I believe they also have a.

Super Bowl ad, but their executive have been posting about how misleading this is and how you know, unfortunate that they're buying an ad to criticize ads, which, of course there is a little bit of maybe hypocrisy right there.

Well, all's fair in love and advertising.

All right.

So the second ad Stacy.

This is an ad for Pringles, and I almost feel like you're gonna need to narrate this one.

It's very visual.

Okay, so hang on a second, I'm going to play it for you.

I'm so tired of boys.

I need a man build.

Damn all right, We've got Sabrina Carpenter holding a can of pringles and talking into her kangle Leo.

She's just built a man out of pringles.

She's riding in a car with the pringle man.

She get a bed with the pringle man.

He's a man sculptor of pringles.

She's now he's been tackled by fans and everybody's on the red carpet eating pringle.

Stop.

What do you think?

I think it.

Speaks to the destructive nature of romance love as it is portrayed in our society.

Very high mind taking.

I feel like it's another weird one because it's sort of an ad about being a lonely person eating pringles.

It's like, it's wrong with being a lonely person eating pringles.

You know what's worse than that?

Being a lonely person without pringles?

Has it the true tragedy?

Has anyone consumed pringles in a couple situation?

I feel like it is one of those lonely it's a lonely person food, I guess.

Because of the can as opposed to the bag, which is more conducive to sharing.

Yeah, you can only get one hand in at a time.

Oh, that's true.

Although you could make the argument that because the tube keeps them sort of intact, that maybe it's more conducive.

You can't get mad at someone else for crushing your pringles.

That's true, and I feel like, but I also think the can it keeps them fresh for longer, which if you're if you're a lonely person, it can last.

Oh, you've really put some thought into this.

Mass pringles the lonely person's potato chip.

Okay, So that's a good segue to the conversation I had with Randall.

Randall Williams, who uh is that?

At the Super Bowls?

At the Super Bowl Bloomberg sports reporter regular on this show.

I caught up with him early yesterday as we're recording this, so it was when we talked, it was Wednesday morning, like six o'clock in the morning.

Randall had just literally just rolled out of bed and he was racing to get ready to go to one of the many events that are happening in the San Francisco Bay area right now.

Because all these companies, they all show up, they rent out nightclubs, they have dinners.

It's a huge event for the business of sports, but also just business in general, and Randall's there to cover it all, and we talked about all that in this conversation.

Okay, we are joined by Randall Williams, Bloomberg sports reporter, Business Week columnist, our man in Santa Clara, Randall, how are you.

I'm doing all right?

How about yourself?

Good?

Thank you for joining us.

Super Bowl, Randall.

It is biggest event in global sports, the most money, the biggest audience.

The tickets are crazy expensive.

Is there anything different this year, anything that you've noticed so far being in the kind of Super Bowl world.

I paid eight dollars and ninety six cent for a gatorade yesterday.

That was different, mostly expensive gatorade.

It didn't make me fly.

I expected for this gatorade to grow wings for my back after paying nearly ten dollars for it.

But in all seriousness, I do think that Santa Clara is unique.

San Francisco's unique in the fact that this city's more spread out than the last year and the year before, which were New Orleans and Las Vegas.

In this city, you're traveling to, like I said, Santa Clara in Oakland, in different places that are hosting events, so it's more spread out and I'm excited for the rest of the week.

And in terms of the sort of business around this thing, I mean, the ad rates are very high.

I've seen reports that they've been selling as high as ten million.

I mean, is it just just up into the right in terms of the business of the Super Bowl right now?

Absolutely, I mean there's nothing like it in all of sports media or in media period.

Just the sheer number that people are willing to is absolutely ridiculous.

And I think it's because of the fact that you look at last year.

You have a game that at one point is twenty four to zero.

I believe it was thirty four to zero, and then the final score is at one point is forty to six, and yet one hundred and twenty seven million people watched it.

When you have one hundred and twenty seven million people tuning in for a blowout when arguably the most exciting thing was a Kendrick Lamar halftime show, advertisers are gonna flock and they're gonna pay a heavy price to get on this broadcast so that they can have their viral moment and try to upstart their business.

Yeah, I'm glad you brought up the halftime show because we need to talk about that.

So last year it was all about Kendrick.

Lamar was like, would he call Drake a pedophile on national television?

He basically did.

And this year it's.

All about Bad Bunny, And I guess the question is I think the question in everyone's mind is is he going to start a culture war?

Is he gonna do something to either criticize Donald Trump or do something edgy that's gonna make everyone lose their minds?

You know.

I think with Kendrick last year there was some tension, of course, from the culture side of things, what would he perform not like us?

And evidently he did.

One hundred and thirty three and a half million people tuned in.

It was the most watched halftime show of all time.

This year, you have Bad Bunny and it's a very interesting selection.

Obviously, Bad Bunny is a huge artist with the global reach.

And it tracks with the NFL's business.

I think that they have been reaching internationally and having a Spanish speaking artist, of course, is a little to the left from their previous halftime selections.

And I do think that he has been very public and criticizing Trump and Ice.

So first of all, why is Bad Bunny, like, how does that dovetail with the NFL's business strategy.

Let's just leave politics aside for a second.

The NFL really wants to get a more global audience.

They've liked tapped out in the US, and so the thought is having somebody who is a global superstar rather than just a kind of regional superstar or something that that helps with that.

I think so, And let me dive deeper.

You look at how many international games the NFL play than the markets that they're playing, and normally they're in Mexico, but the stadium is being rebuilt.

But then you have London, you have Spain, you have Ireland, you have Australia next year, so many different places.

I believe they just announced Paris as well.

And so when you have these different places, like do you want to cater to them?

So Bad Bunny.

For those who missed the Grammys, Bad Bunny what random?

He got on stage and said something he said especially about ice out, Okay, and Goodell was asked, I don't know Ifho's asked specifically about this or about the possibility of Bad Bunny doing something political.

Green Day is also going to be a part of this show, and Green Day, of course has been political before.

They twenty years ago they were protesting George W.

Bush, so they thought that they might do something, and Goodell said, Goodell sort of said, he doesn't think it's going to happen.

He thinks that bad Bunny understands that this is a platform that is all about uniting people.

Do you think that is actually what Roger Goodell wants?

At some point?

Doesn't the controversy like help a little bit?

It was kind of sort of the draw with Kendrick, right would he play not like Us?

Yeah?

I do agree that the controversy does help fuel this.

Now, how big is the controversy?

I do think that it's being overblown a little bit.

The idea that the NFL would have ever removed him is silly.

It would have undermined the relationship that they have with Rock Nation, It would have undermined the relationships that they have with Spanish speaking communities around the world.

If you announce somebody and then say, oh, actually no, it just wouldn't have worked.

I think going forward and what we can expect from the show, there is an element that he could say something on a hot mic that he could go through all these rehearsals and be like, this is great and this is what I'm going to perform, and then hot Mic comes on and he says ice out, do I think it will happen?

No, because some point I.

Think he will.

I think it's gonna I think we're going to get a moment of controversy.

I think it could be more symbolism than there would be a hot Mic thing.

Okay, okay, interesting, all right, so you know, non investment of but you could probably take that to poly market right now, Randall a couple quick things on a halftime show, one that I did not appreciate.

Maybe we talked about this last year.

We talked about Kendrick.

This is an unpaid gig, which makes no freaking sense to me because this is the most commercial thing in.

The entire world.

And how is it that the biggest artists in the world play for more than one hundred million people and do not get a dome.

This is hilarious.

I think that you're right.

You have an argument that like, why aren't they paid at the same point in time, what would the payment be?

How much would they be paid?

Ten million, fifteen twenty, I mean they are a big attraction, but are they a bigger attraction in the game.

Absolutely not, And with that in mind, I do think that they see the benefits.

Rihanna, when she performed a halftime show years ago, had a six hundred and forty percent increase in Spotify streams.

Usher had a five hundred and fifty percent increase.

So you're seeing that on the tail end of things, and then you become this huge or you already are this huge artist, but after more people are listening to you never before, and in.

Some ways that's compensation.

There's also because people are sort of losing their minds of the possibility of an ice protest, or just because they're mad that bad money speaks Spanish.

There is an anti woke halftime show.

There's a competing program.

We've seen these competing right, there's the puppy ball, like lots of broadcasters have tried to They don't try to program against the game, but they try to program against the halftime show.

Does this ever work?

Is kid rock and the kind of collection of MAGA adjacent artists who are going to be playing at a turning points event during the halftime show?

Is anyone going to watch.

That absolutely not.

It is absolutely ridiculous to think that you can compete against the super Bowl.

The super Bowl is a tradition that has existed for over fifty years, and the halftime show, ever since Michael Jackson performed on that stage in nineteen ninety three, has been a.

Celebrity hot spot in artist hotspot.

That no one's been able to compete with the idea that people are going to tune in to watch Kid Rock.

I don't even think it's going to get five million viewers.

There will be five million viewers on probably a Pringles ad and there will not be five million viewers for this show.

And what I mean by that is like an average audience for those who are going to be listening and going to be like, oh, look at the numbers.

No, I don't think that this is going to attract audiences at all.

Let's talk quickly, because I know you got to go.

You got to get down to Santa Clara and start talking to people and doing your actual job the game itself.

I mean, what do you find interesting to me?

This is the two most annoying fan bases in the NFL.

The Patriots fans, who basically do nothing but win, and then you got the very loud Seattle the you know, the Twelfth Man.

They're so loud they're shaking the foundations.

Maybe this just says more about being a sad New York Giants fan that I feel this way.

I'm curious what you're thinking about with the game.

Honestly, the thing that I'm thinking about is at the ownership level.

I think this is very bloomberg of me, But when you think about what Robert Craft has done for the New England Patriots over his ownership lifetime, more super Bowls than any franchise, more super Bowls won in that time frame than any franchise, and now he has a chance to set to win seven, and that's more than anybody has ever won.

I think that's incredible.

On the other end, you have Jody Allen, who is the controller of this trust from her brother Paul Allen, who's the former co founder of Microsoft.

He bought the team many years ago, died years ago, and she's controlled it.

But all signs points to her this being a sale, and there has been pressure internally from NFL owners to push her to sell.

Now it's been held and held and held, but this is essentially probably her grand finale season.

So when you look at it from that point.

Of view, Jody can essentially sail off into the sunset winning a Super Bowl ring for the city of Seattle.

Let's say it sells for eight billion dollars.

That money goes right back into the city of Seattle.

You have a new owner coming in before the new season, and then on the other end, you have someone who has been the most dominant owner arguably in American sports, who can reach even higher highs than they have before.

Will she get a premium if the Seahawks win the Super Bowl?

Will it sell for more if she wins versus losing?

It does have some impact.

Now, how much is this going to sell for a billion dollars more because you won the Super Bowl?

No?

I think that it's in the hundreds of millions.

Maybe maybe you get an extra two hundred three hundred million because of the fact that you're buying the reigning Super Bowl champions or the defending NFC champions.

That does have some impact, But there's so much turnover in the NFL.

The only two consistent things have been the Patriots and the Kansas City Chiefs.

The Seahawks have been they fluctuated in terms of their relevance in the NFL over the last couple of years.

So this is great for them.

But if you're someone buying this team, how much do you care that they won the last Super Bowl?

Of course you do, but are they going to be able to do it again?

I don't know, Randall, anything else that we haven't talked about that you will be looking for this over the next few days.

Rest Risk, Randall Williams.

Thanks for joining us.

Of course, Underrated Story Time, Stacy, I think you should go first.

What is your underrated story of the week?

All right, well, this is some news you can use because Valentine's Day's coming up.

Yeah, I've been looking for how I'm going to handle it.

Got to start thinking about how you're going to handle it.

Also this year, you know, it's a tough one for a lot of people because wages have not really been going up, but prices have been going up, so a lot of people are kind of cash strapped.

And Valentine's Day often and always causes quite a bit of stress throughout the country.

So I have some some hot tips.

About low costs, Yes, high impact.

Yes, I feel like this is the K shaped economy means Valentine For those who.

Cannot afford to take their spouse to Jeffrey Epstein's Island, you are here to give us some suggestions.

Absolutely, so, there are a couple really interesting ones.

Waffle House is normally not a place that takes reservation, but on Valentine's Day, over two hundred waffle House locations are offering reservations and a romantic like setting.

They're going to gussy up the waffle House so that it is a romantic setting and a place that you can go.

They're not changing their prices, regular menu, but it's just going to be a nice, romantic atmosphere where you can have a reasonably priced, delicious breakfast all day Valentine's dinner.

And ironically love this.

This is great, it does it sounds pretty good right.

It is funny, and it's economical, and I feel like if you if you take your Valentine to waffle House, as long as they haven't heard this podcast, they will be amused.

And charmed, charmed, charmed in that vein.

Waffle House is not alone.

This is becoming a thing where I think fast food companies, realizing the economy is changing, are seeing an opening to kind of offer more high end moments.

So McDonald's is debuting a caviar kit which involves its chicken nuggets.

Now this is free.

The caviar kits are free, but they are of course limited, so you have to go online and click like Taylor Swift tickets, if you go to mcnuggetcaviar dot com on Tuesday, February tenth, then you can make a bid for one of these and it comes with a little jar of caviar, a pearl spoon, which.

Is like the spoon you're supposed to do.

Right because a stainless steel it interacts with the caviar.

Felix Salmon, I've heard this on his podcast.

Okay, yes, if you know, you.

Know, if you know you know, and then a little satchel and then also then you go in and you get hot chicken nuggets, and you do hot chicken nuggets, crem fresh and your caviar and this is like a Valentine's Day move.

Wow.

Now I'm going to give you and listeners, I guess, and apologies to my spouse for saying this.

My move which is related, which is it is really funny to wish your loved one a Happy Valentine's Day on LinkedIn?

Is you buddy?

It's my move?

Yeah?

Now, Stacy, yes, you know, I think that there's a lot of buzz already in political circles about the presidential election and who is going to.

Be the candidate.

On the Democratic side, there's Gavin Newsom, who we've talked about, but also Kamala Harris, who is in some polls, you know, the most popular Democrat.

There's been a lot of sort of you know, what is she gonna do?

And yesterday, as we're recording this, Kamala Harris offered a hint.

Her account, Kamala HQ posted that they were gonna have a big announcement today about the future, and a lot of us thought, oh, maybe, is Kamala gonna announce that she's running for president?

And the answer, Stacy is no, she did not announce a that she's running for president.

What she did announce is that her old Twitter account, Kamala hq, is now headquarters and it is and I quote, the new gen Z led progressive content hub.

Kamala is becoming a content creator for the gen.

Z Okay, so it's like a news aggregator, like it's bigger than her.

No, I should say, there's just so much that is.

If you watch this video, which I have done several times, it is just like kind of cringe, largely because headquarters, this new handle has a six seven joke in it.

It's headquarters six seven, which you know is the kids.

And I feel like this.

I know others have called the.

End of six seven.

I think Kamala has definitely killed six seven.

I mean, this is just like her social media handle that she's gonna post stuff, and looking at it, it seems like what she's actually doing is posting sort of Gavin Newsome style memes.

It's gonna be like Kamala posts, but more for the kids.

It's pretty cringe, I would say.

But listeners, let us know what you are doing for Valentine's Day.

Do you have any low cost, high impact Valentine's Day ideas?

Do you send your loved one a LinkedIn an in mail to wish them a happy Valentine's Day?

Email us at Everybody's upluet.

Don't do that, Everybody's an.

That's my personal recommendation.

I don't know, I've done it.

It always goes over very well.

Okay, well yeah, all right.

This show is produced by Stacy Wong and Jasmine J.

T.

Green.

Magnus Hendrickson is our supervising producer, Sam Rogich handles engineering, and Dave Purcell fact checks.

Special thanks to Jeff Muscus, Julia Rubin, Charlie Gorvin, and Maria Ling.

If you have a minute, please rate and review the show.

It'll mean a lot to us.

And if you have a story that should be our business, email us at Everybody's at Bloomberg dot net.

That's everybody with an ass at Bloomberg dot net, or send us an in mail.

Thanks for listening and we will see you next week.