In this episode of the SalesStar Podcast - we welcomed Rachel Sherriff , Chief Customer Officer at Recurly to chat about the various customer service and success protocols that modern B2B SaaS teams should keep top of mind in 2025 and beyond:

Key topics covered:

• What drives customer and success experiences?
• How can B2B teams use AI effectively to drive impact
• The impact of GenAI on sales and marketing