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In this Friday episode, I’m diving into my fascinating conversation with Will Nitze, the founder and CEO of IQBAR—a bar formulated to fuel both the brain and the body. This solocast-style recap explores the unique backstory of how Will built IQBAR from the ground up and how the brand became a leader in the functional protein space.

We break down:

• How Will developed the idea and scaled IQBAR from concept to nationwide success

• The exact macronutrient profile behind IQBAR and why it’s ideal for fat loss

• The powerful synergy between high protein and high fiber for satiety, stable blood sugar, and body recomposition

• Why ingredients like MCT oil, lion’s mane, magnesium, and omega-3s were included for cognitive support

• How smart snacking can support fat loss goals—especially when macros are optimized

If you’re someone who struggles with hitting protein targets on the go, curbing cravings, or simply wants a science-backed, low-carb snack that supports your fat loss journey—this is the episode for you.

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Free high-protein keto guide: The Keto Reset eBook

👤 Connect with Vanessa:

• Instagram: @ketogenicgirl

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📱 Follow @ketogenicgirl for the latest studies and strategies on fat loss and protein optimization

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💬 Join the Facebook group: Optimal Protein Podcast Community

🎙 The content in this podcast is for informational purposes only and not medical advice. Always consult your healthcare provider before making major dietary or lifestyle changes.