Welcome to the Leonie Dawson Show, the place for soulful, spirited women to grow.

To dream, to create, to shine their own way in life and in business, every single day.

Friends, welcome back to the podcast.

Today I'm going to be sharing with you a 2025 review.

The mistakes I made in my business, the best things that I did in my business.

There were highlights of my life as well and what I'm going to be doing a little bit differently in 2026.

So I am enjoyed as always by tomorrow.

Petasso Tam, thanks for being here.

Hi.

Hi.

Hi again.

Yeah, Hello.

Hello.

So like also helping me like remember all the things that I've done this year because it's like having us a little witness to my life of like, you know, all the insurance and outs of all the things.

Yeah, you're welcome.

You're welcome.

And yes, when when you said the topic, I was like, oh, crap.

And then I was like, Oh no, it's OK, it's about you.

I was like, well, I don't have to review my year.

Well, I do, but you know, yes, not on here, remember?

Like as well, when you came to me because you'd done something embarrassing.

And so I immediately started like going, oh, remember when I did this embarrassing thing?

And Oh my God, I have even told you about this embarrassing thing that I did and then you were telling your husband about it later.

And your husband was like, Oh, my favorite thing that and he's done that so embarrassing this.

And so it just made me so happy that like, my mistakes are so broadcast that people have like a favorite episodes edition, all right, of crazy shit that I've gotten up to.

That's it exactly.

Oh I know, I forgot all about my own embarrassing thing.

Perfectly fine, perfectly fine.

But you know, I mean, the RSD will have, it'll happen because that's what RSD does.

But you know, I, I'm a big fan of finding usefulness out of, out of like stuff that goes on in psychology.

Still haven't found a use for RSD, which is rejection sensitivity dysphoria, in case anybody is, you know, unaware at this point in time.

And it's where you just can't stop thinking about things you've done that you think other people are going to be thinking about all the time.

It's the thing that wakes you up at 3:00 AM.

So yeah.

Especially after social settings, and it's especially prevalent for people who are ADHD or autistic.

So add those things.

It's usually after social setting and then you just start there.

Oh God, don't really say that.

Oh Jesus jeez.

Oh.

My God, everyone's going to be thinking XYZ about me.

Yeah.

And then you're.

And it happens to me too.

And I also like, there's a part of me that's just like, well, I can't really help that.

If they don't like it, it's fine.

I've got plenty of other people who want to be friends with me so.

That's right.

Oh, yeah, I'm just like, Oh, well, I can't change anything.

No, there it goes.

No.

And thank you for having so many embarrassing things to tell me God anytime to help me out of my own.

Anytime I think it's a real bum though when I was talking to our mate Tash Corbyn last week and hi she.

Shout out to Tash.

Hi Tash.

Will it?

Be Tash and she like gave me like pulled a couple of cards for me and one of them was about like your shadow self, like the the things that you're most embarrassed about inside you that you don't want to have revealed.

And then she immediately flipped into let me tell you about every single thing I'm embarrassed about about myself.

And it was such a fucking bomb.

It was just like, oh, just somebody just like, oh, look at all these embarrassing things that I've that I've done.

And because it like, which uses all of the shame about it.

Because when a friend tells you about it, one, it's funny and two, you like, you just have compassion for that.

You're like, oh, Barry, he's when I love you.

And it's funny, like, it's OK.

That's right and it.

Helps to spread that energy.

Out it doesn't, bless my empathetic youngest, I told him.

And he's like, Oh no.

Oh I totally understand how embarrassing that is.

And then he goes.

It's like when I sent the meme about 1 teacher accidentally to another teacher.

Oh.

Nice.

And I was like, Oh my goodness, that's right.

I remember that feeling of just the earth wants to swallow me up.

And I said, I can't remember what happened, what happened then?

And he went nothing.

I just got really ribbed by that teacher I sent it to for a few weeks.

Just really strongly kind of.

Oh, yeah.

You just, you know, just.

Yeah.

You like that?

Isn't I didn't get attention or anything, I said.

Probably because it wasn't actually that it wasn't nasty, it was just funny.

Funny.

Yeah.

Oh my goodness.

Oh my goodness.

So we all make mistakes and it's fine.

Yeah, because human.

Anyway, do you want to tell us?

What mistakes do you want to?

Tell us about 2025 because you know, I feel like we're, I feel like we're just off on a side quest and I would like to get to the main question.

That's true, we do have how longs we need to Do I have to put rice on for sushi?

And things like, yeah, I've got another call to get to.

Yeah, you know, Yeah.

Come on, come on.

Right mistakes give it to us.

All right, So to us, here's where I think I've I've, I, I, I shit the pooch a little bit this this year 1, I think I did get my head stuck up my own asshole a little bit in overthinking it mode.

And the thing about overthinking it mode is it's just not fun or sexy or adorable or enjoyable.

And so at a certain point you're like, this is boring.

I'm boring myself.

I need to do something else.

So I would just when I was in the overthinking it mode, all I started doing was like giving God great spirit.

All that is questions about can you just tell me one thing I should do today to do it and I'll just do it.

And so they started doing it and I started just doing the things they told me to do and it got out of overthinking it, which was very, very helpful.

So thanks, spiritual guides, I really appreciate your assistance.

Oh, and I just got little balloons appeared.

Let's see what I get.

Do I get anything?

Big fat nothing Tam, you get nothing.

I also think, OK, so we've talked before in the coaching red flags episode and I talk about how like there's kind of like a pendulum of business coaches and some of them are kind of like what I call the vibes girlies, which is all about like, you know, it's all about your energy.

It's all about manifesting, staying your feminine energy, and receiving.

Receiving Darling.

Receiving.

Zero about strategy or tactics and then like on like the other end of the spectrum, there's like the bro preneur which are just pure tactics like.

Hustle hustle the 5:00 AM club with.

The spreadsheets with the daughter.

Woo woo.

Woo, Oh my God, I'm tired already.

I need to hold to my desk right now because it's the mere mention of it.

I know.

There's nothing inherently wrong about either of those things.

And like, both of those modalities work for different people and sometimes you just need that different energy in your life.

And I realized as well because I I was in a mastermind with somebody who would absolutely be classed as a vibes girlie.

And for me, what I discovered, what I learned through this mistake was that if I get too feminine energy influenced, I just stay in this like face and just completely gormless and.

Just lacking.

Lacking in GORM.

Just just rolling on the ground like a, like just.

Just soaking in the vibes.

Come on.

Just no exoskeleton, no skeletal manner anything.

And then I'm like, why isn't things working?

It's just it's not for me.

For me, what works best is when I am in balance with those two things, when I really embrace the masculine side of me that sets goals and like thinks about the strategy, thinks about the tactics, puts it into action and, and then also like still bringing in the vibes and the manifest and the energy work, all that sort of stuff.

So for me, it's, it's important to do both of those things.

And so I remember the feeling when I was like, shit, I need to bring back in like masculine energy.

I'd like completely disconnected from it.

And I charged it back up and I was like, yes, this.

Feels so good.

Like, yes, yes, after a year in Femland, I was like, no, I love, I love being a balance of the two, so.

It was really, really, it was really interesting witnessing you in that too, because it felt quite like I was like, wow, this is really different.

This is really different.

And I like, I mean, you know, we were still, we're still messaging, we're still, you know, but it was also like, how, how do I relate to this complete swing that way into them?

I'm like, I'm not sure how to interface here, like, you know, because because we have quite an irreverent kind of connection.

You know, we're always joking or reminding each other of, as we said at the start, like times that we've embarrassed ourselves or, you know, we there are touch points we bring up a lot.

And I was like, I don't know if I can bring the, if I can poke fun at something right now.

Like there was, I was quite hesitant because I was like, I, I don't know how to grapple with.

It felt really interesting and weird.

But also it was like, OK, well, let's see where this goes.

Like let's see where this goes.

Maybe maybe there's a new iteration coming out.

And then you're kind of like, oh, mate, I think, I think I'm out of balance.

I'm like you reckon you think maybe.

And you know what, like Tim, like I really want to honour you because like, thank you for giving me so much grace, like so and so much like freedom in our friendship for you to just be like, go explore that, you know, like you just that's what it's taking.

Let's see where it goes, babes.

Like there was not, there's never ever been one.

I'm getting teary.

My God.

OK, I'm there's never been one part of our friendship where I felt like you think I need to stay a certain way or be a certain person in order for us to be friends.

You're always just like, give it a go, try it out.

Oh, OK, you're on that journey.

And I don't, I and I never feel like a speck of judgement from you about that.

Like you are always just so incredibly thoughtful and supportive about whatever fucking hill I'm climbing and whatever rabbit hole I've just popped out.

I'm like 10.

You'll never guess what I've just discovered.

And you're like, really, darling, tell me everything.

Everything.

Oh, thank you.

Oh, I don't think we were expecting to quite go there.

Get all of it.

You know, but thank you because, you know, I and I think this is what I do with all like people in general.

I'm just like, well, that's fascinating.

What who are you today?

Like, what are you doing?

Like, I'm not the same everyday.

Like how boring.

But yeah, yeah, it.

But I think I remember you once saying about our friendship because I remember you used to get quite worried, like when you'd pop up out of a rabbit hole having gone and like got in a hole.

Like we call it PhD in a week at our place.

It's like, you know, you're off, you're researching, you're reading articles and you get like, there's this topic that is fascinating.

And so there are breaks where we don't message each other and then one or the other us will come back and go, I've got gossip.

Or do you want to know what I just found out?

Like I have just done like PhD in a week on whatever it is.

And you know, I'd be like, babe, it's OK.

I know you're coming back because you'd be like, sorry, sorry, sorry, sorry, sorry, sorry, sorry, sorry.

I haven't been around, but I've just been researching XYZ and I'd be, I'd be like, great, tell me about it and be like, oh, sorry, I haven't been a very good friend.

That's like, mate, it's OK.

Like you're in my awareness, but I'm not here waiting for you to kind of remember I'm here like if I need you, I will message you and say, oh, by the way, I really need an ear.

Are you around?

You know, like, so we kind of have that foundation now.

So yeah, you know, it it, it's just wonderful the way it works because I know that's not the way it works for everybody.

And and other people out there in the world have very different friendships.

So I'm very grateful too and thank you for.

Affording me the freedom to be and also like also just, I feel like my whole like comic life thing is that there's going to be like 1000 evolutions of me in one lifetime.

There's going to be just like all of these different eras of me.

And I don't ever want to be beholden to staying to one era.

I just want to keep flowing with it.

And so it feels like a real blessing.

Like how much love and support and all and and also like, you know, I do know that for some people, it upsets them when I go off into a rabbit hole and they don't hear from me for a while and then I come back up like, hi again, hi.

And it's not anything to do with our relationship.

It's just this is how I'm built and I can't imagine being any other way.

Yeah, and I think, you know, for me, I used to think friendships need to be a certain way and that kind of thing.

But then I realized that I'm not that way.

And I thought it was a bit much for me to expect other people to be that way if I'm not that way myself.

So, you know, I did a little bit of thinking about that little bit of little bit of that and like, you know, I'm so super changeable, you know, I'm, I'm a Gemini, right?

Fair and square and it like mutable everything.

I have just fire and air signs and like 11 lone earth sign like valiantly Taurus in Mercury keeping me grounded by communications.

But everything else is just like flash bangs.

Where are we zipping off now like fireworks.

And I'm like, it's just super interesting for me to to have other people around who are who are just doing their thing and occasionally bringing the gems back and going look what I found.

Look at.

This.

That's fascinating that you've like it.

Was that your earth size in your communication?

Because I think that's where you are exceedingly good and grounded out too.

I'm trying to express that like it's working really hard, like that one little planet.

The power that is.

Bring it, babes.

The power.

Well, it is in Taurus, so, you know, yeah, Taurus is that real?

Kind of.

Full energy I love not.

Moving from here, this is, you know I can I.

Love that I love that I've.

Really tried to kind of like I said, it's working pretty hard, working pretty hard.

So are you saying that?

Sorry, getting back to the main point here, 'cause no, no, I don't want to.

I know you just.

You know, I just like talking.

I just like the side quests.

I just love the side quests.

Yeah, sorry matey, but so of course it's your.

Earth sign in communications.

It's bringing us back on point.

Might be a little bit, just a little bit.

We're just gonna, we're just gonna veer back on.

Oh.

Good on you.

Wow, look at us.

Boom, there we go, back onto the road, round to the.

Road So are you saying, 'cause you, you did, you did spend a long time in that mastermind with the very vibes, you know, things saying you spent too much time in learning mode?

Yes, absolutely.

Like it was the feminine mode and also like the learning mode.

And so usually when I look at how much I spend my time, I think that spending between 10 to 20% of my time in investing in education is, is there's a sweet spot like because so many people don't invest in their education at all and don't spend any time of it all.

And like, how can your business grow if you're not like, actually learning about how to grow it?

So it's important to do it, but then you can overdo it as well.

And what I realized is that I got into learning mode, and I really enjoyed that because like you and me both, we're like eternal students.

Oh yeah, we love.

Learn.

We love learning.

We could do we could.

We could just be at university for the rest of our lives and be so.

Happy, So happy.

Oh my God, we're so happy.

And so did I.

Why did I not stay at university?

Like honestly.

Could just mean A+ students Tam A+ students because that's what.

We are.

We are that's who we are from a solvent level.

And I think like, I just got into that comfort zone of like, well, it's actually just really enjoyable just to keep learning.

And I got out of the practice of like, I, I always talk about the three types of learners.

You've got Eleanor the enthusiastic who just buys everything and then never looks at it.

Ruby, the reader who reads and listens and watches everything but never does anything with it.

And then there's Ingrid, the implementer who actually takes it and puts it into her business.

And so I got stuck into Ruby reader mode for a while there and it was not helpful.

Easy I.

Really.

Really did.

You are normally Ingrid, the implementer, normally the implementer, you know, and you've talked about these three sort of the archetypes of, you know, business owners for a really long time.

Yeah, 2014, I think.

Yeah, yeah, yeah.

So I think didn't it come out with some double?

Double your beers?

Yeah, double your beers.

Tam, you just know too well.

God damn it, Why do you know everything?

I love you.

Been around a bit old.

I'm getting.

I'm a bit old, you know.

In my in our friendship, we're old friends now.

Oh yeah, thanks darling.

Not no.

New ones, yeah.

Yeah, Yeah.

So you've talked about them for a really long time and, you know, so it is sort of shorthand now in like Academy circles and that kind of thing where people like, oh crap, I realised I'm being Ruby the reader.

Yeah, I've got to get Ingrid the implemented mode.

And so I like, like and usually I am really good at and but I just wasn't, I wasn't I I've I really, shit, really shitted on this one.

So I was like, oh, oh, it was a certain point.

Like I was just going, I feel like I'm doing something wrong.

Like I feel like I'm off path.

What do I need to do?

And I had a really good hard look at myself.

And so that was part of like probably a week where I was like messaging Tam going, I've got to think.

And I think I might have oh, a lot of shit here.

I've just might have made a mistake here in terms of like, OK Ted, I can tell me.

What you're thinking, tell me.

What you're thinking, tell me.

To say I told you so.

And I can never understand why people don't say I told you so.

Like there's so much grace, so much fucking.

Grace, I think there's, I think, you know, like, thank you.

Yes, there's probably Grace, but there's also ADHD where you just like, oh, really?

Let's let's call it a 5050 even split, shall we?

Because.

Because, you know, sometimes it's like really have really.

Yeah.

Have you, have you gone off track?

Oh.

This is your information.

Let me get some popcorn tell.

Your fish.

Let's go like I'm pretty sure that half the time it's like, oh, OK, are you going to tell me things?

Awesome.

Tell me the things.

I've got my cup of tea let's go.

And then it's like, Oh yeah, you were talking about that Yeah, yeah, yeah.

Oh.

But you know, like there's also a certain trust that you, like you've said it before, you're on this quest to find out how to be yourself in this world and there's going to be iterations.

And so as a friend to you in that, there's a certain amount of trust that you're not just going to sit in it.

You know, I think we probably all have friends who sort of do stuff, maybe find themselves in a not so great place, but then sit there for a really long time, really long time, you know, and I know I've done that in the past.

I've been frustrating as hell to watch with various things.

And then suddenly, hopefully, the epiphany comes and you go, oh, yeah, right.

That's where like I was.

I've just thought of an example.

And, you know, it's such a big example.

I can't believe I forgot about it.

But it's where I was putting myself down the list and not being them the like, main character in my life, like not centering my own self in my life.

And it's such.

And like, I was mortified when I realised I'd been doing that for decades because my degree for university is in like, women's studies.

It would now be gender studies.

Like, I have a degree in this kind of thing and I still ended up serving everybody in my family first, putting my needs last, you know, to the point where, yes, I ended up in fucking hospital.

Like, Oh my God.

I was that woman in that ad where she's having some kind of heart issue, heart problem, but she's still getting her kids to school, you know, And essentially I ended up being that person and I was like, mortified.

I'm like, I am a card carrying feminist.

How has this happened so?

But I remember you also just being so compassionate and lovely when I was like.

What a what?

I've done this thing and I've realised I don't put myself 1st and you just very helpfully changed my name in in our chat, gave me the nickname main character.

And then just, you know, we're like, well, babes, what are you going to do?

Like, and I was like, yeah, yeah, I'm doing this thing.

I'm firstly, I'm having therapy and secondly, in these practical ways, this is what I'm doing.

But you know, again, like so much compassion and just seeing me right where I was not just going uh huh.

And I've been watching you do it for fucking years, mate, you know, like.

And also like, I got what you're doing it, like you were doing The Good Wife role, you were doing the good mother role, you were doing the good daughter role, and you were doing it with all of your heart and all of like your values and your ethics.

And like, I get it.

And we all do it like to a certain extent.

So it's completely understandable to have gotten to that point.

And so we've been, let's look, culture indoctrinates you to do so like, what am I going to do?

Shame you for culture's fucking fault.

Yeah, yeah, this is true.

And it's it's, it just showed that no matter how much you educate yourself, you can't educate yourself out of like the inculturated stuff.

So, you know, eventually I got there.

I'm not there.

You're doing great character.

Thanks, lady.

Thanks.

So how how did you?

I'm going to.

I'm just going to take charge here.

Well, I'm going to ask you the question, why not?

Darling, darling, let me ask you some questions.

Yeah.

So how did you get out of Ruby the radar kind of energy and back into Ingrid the implementer?

I, you know, I think it's just like the moment of recognition of just like, fuck, what's happening here.

There's something going off, there's something not right.

Like I could sense it in the business.

Like numbers were down across the border, like what's going, what's going on differently?

And then like looking in myself and going, OK, what's going on?

And then, of course, talking to my trusted humans about it, like I talked to you about it.

I was like, what did you notice?

I talked to Mia, one of my assistants.

I was like, what, You know, could you give me feedback about what you see in the way that I've done things differently this year?

And I talked to my husband as well.

And my husband's like, I have noticed that you've been spending way more time in learning mode than you usually do.

Usually it's important to you, but it's not the majority of your time.

So that was useful.

And when do you get that piece of clarity?

It's like, right, OK, things need to shift, Things need to make a change.

And also I, because I'd gotten so far into feminine mode as well, I'd stop tracking data in my business.

And so I went back and I started doing all of my kind of like my business spreadsheet, like all stats.

And I've been collecting it for 15 odd years now.

So it's quite a fast spread of data.

And I also get to see like how it's changed over the years, all that kind of stuff.

And it's not just about income, it's about all the different areas of my business.

It is the spreadsheet of spreadsheets.

It's oh, it's so it is.

Like, you know, I occasionally need to do something with it and I'm just saying like.

Oh, it's.

Just, you know, it's like, oh, so many years of data, so many great things.

Like, and I've colour coded it.

Yeah, it's all in traffic light reporting.

So like green, yellow and red.

And it's, it's a thing of beauty.

It is.

And I like to look at it because then I can see markers of stuff.

And the big thing that really stuck out for me was I did the spreadsheet around August, maybe early September.

And I realized in going back and tracking all of my data that I had sent 1515 emails to my mailing list with something like free content in it.

So like a newsletter or an e-book I'd created or a podcast episode or something I'd made.

And usually across the space of a year, that is around the 50 mark, 50.

And so I was under half where I should have been for that period of difference.

Yeah, for where I should have been for that part of the year.

And I was like, oh, and I realized I'd gotten so far into overthinking it mode and receiving gormless worm mode that I hadn't.

I'd kind of lost connection with my own voice and trusting my own creativity.

It was it was a bit of a head fuck.

I was like, what the fuck?

This is the thing I'm very thing I'm known for is, you know, just out and out blazing, talking and oversharing and creating prolifically and giving so much of it away.

I'm like, holy shit, like I've forgotten the absolute hallmarks of my very like soul and my business and doing those stats was just such an enormous, beautiful kick up the asshole just to go babes.

That's why you're feeling like so off course, because this metric tells you how much you're showing up and when you are out of alignment with that, everything else feels out of alignment.

So I did a few things to kick myself out of that mode.

It wasn't just going, Oh, I need to do better because I was feeling like these feelings of uncertainty and I wasn't sure about my voice.

So I'm.

Into the habit of not doing what had always worked.

Yes.

You know, So it was a habit that you needed to break.

Yes.

And as we know, habits are habits because they're freaking hard to break.

Like, yeah.

Oh my God.

So I, you know, got clear about it.

I talked to Tam about it and I got Tam to give me weekly accountability around it.

So now she's like, bitch, where's my e-mail on Thursday, basically.

If I don't see an e-mail coming to my inbox from you.

I'm like.

By the way, just wanted to check, are you actually emailing your list this week?

Yeah.

Are you?

Are you?

Because I can't see it.

Yeah.

Nobody can see it.

I also like gave myself little experiments to help.

And so I set up a 100 bucks chart and gave myself the experiment to create 100 creations in 30 days.

And it didn't matter what format it was, whether it was a newsletter, whether it was a blog post, whether it was a social media story, a social media post, a podcast, a piece of artwork, a page in my journal.

It did not matter whether it was public or pro or personal.

It was just like get into creating mode again.

And to be honest, I don't even know if I ended up finished the finishing the 100 because at a certain point I got over 60.

And just like I didn't have to do the experiment anymore.

One thing I did as well was I had this little idea and it's just a tiniest little idea, but it was to create a separate Instagram account.

And it's it's called the Leone Lab on Instagram.

You can find it if you want, but I just shit posted.

I genuinely just shit posted weird stuff for about a month.

Had jolly time with it.

I've kind of ignored it lately because it did what it was supposed to do.

I might go back on to there at some point, but it was just a tiny experiment just to see where it goes, see where Sarah happened, and that helped hugely.

So those things were useful also.

Like I knew that I wanted to.

Like when I looked at the podcast stats, the podcast stats for this year were friggin appalling in terms of I think I only did maybe 3 podcasts in six or seven months.

Like it was stupid, especially when I had the goal of having it come out weekly and it just, I never got around to it.

So I tried to think of different things that would help.

Like I went to book in a podcast studio and then I got a throat infection.

And then it was like, I thought maybe that would work.

And then I just couldn't work out the timing of it.

And finally, I said to you Tam, I was like, mate, could we just try and experiment where there's three weeks, we record a podcast episode together and we just book it in our calendars and if it will just decide at the end of that what we want to do with it.

And I really had no expectations.

I just needed fucking someone to look at me to do the thing.

Yeah, body doubling for the win, for the win, you know, and also it is actually quite hard to record something when it's just you looking at you on your screen.

Yes, how do I say it's very difficult.

Very difficult and it was such an experiment.

And it's not like I had to, Oh my God, like do a podcast with Tim every single week on really amazing topics and have an incredible time of it.

No, I was just like, fucking does this leave a work?

Give that a go.

And then what does this button do?

What does this fucking button do?

And three-week experiment.

And then like the first day that we recorded, I was like, oh, holy shit, this is good.

And then the second week I was like, fuck, Tam.

I think this is a thing.

This is actually a thing.

And I think it's ended up becoming one of the best things that's come out of the last year.

Just that experiment.

I was like, well, I just tried all that fucking shit and it was right, OK.

And this has worked like a fucking charm.

And now I can't imagine doing it anywhere else.

I know.

And it's just, it's just so fun that we get to do this.

Like it's fun on both sides.

It's good.

Like who would have thought two people who just love talking each other's faces off also love talking each other's faces off on record?

How?

Is that possible?

It doesn't make any sense.

What a weird concept.

I love how when things are just so obvious and it's like, oh Oh yeah, there we go.

Ohh, right.

OK, that's what we weren't seeing.

Right.

Yeah, yeah, yeah.

Got it.

So what I like?

Look back at those mistakes, it's really like those mistakes are also like 3 of the best lessons that I learned this year.

Like.

Really remembering to make sure that I don't overdo it on the learning front.

Really remembering to I work best when I am a balance between my masculine, feminine selves.

When I'm a balance between the hippie dippie intuitive and the fuck yeah, let's set a goal and go for it kind of gutsy energy.

And the creating is like my lifeblood and it's the business's lifeblood.

And whatever I need to do in order to make that happen is time.

Well spent.

Absolutely.

What are the best things?

Best things?

What were the best things?

Tell me the best things.

So we talked about this in my year of personal growth, but expanding my capacity through resolving my primitive reflexes, it's like it's enabled so much of the best things to happen this year.

Yeah, and I feel so grateful for it.

So if you haven't listened to that episode, it's a 2 hour deep dive.

It's fucking amazing into every part of that.

So if you're like, huh, pretty reflexes, how does that work?

Please go listen, because we're going to all the fucking details about that.

Oh yes, yes, yes.

And if you can watch it on the video, I believe I step off and try and figure out whether I've got primitive reflexes to resolve too.

So that's a little special snippet in there.

Bit of fun.

Bit of fun.

Bit of fun.

What else?

What else did?

What else were the best things?

I think as well, well, like it was useful for me to like learn from somebody new to see how they worked with coaching like 1, I learned things that I wanted to try out and then I also learned things that I didn't want to do in that way.

And so I feel like it gave me a little bit more freedom and possibility to try new things in slightly different formats.

Like I've created hundreds, literally hundreds of programs and workshops now and I feel like this year I experimented so much more in the way that I taught it and the way that people experienced it.

And that feels really fucking delicious.

Like I'm excited to have created new things.

So I started the new year of 2025 with the 2025 Dream Quest, which was a three day master class which I gave away for free.

And it was so beautifully kind of channels guided.

And I feel like the wisdom that came through in that really helped me for the year ahead as well, because it helped to me get really clear on the energy I wanted to create.

The next thing that happened was I was asking the angels, OK, what do you want me to do?

What would you have me do?

And they said, do creative Goddess again.

And Creative Goddess is the very first program I brought out in 2008.

And the instructions were like, do that, but do it like it's the energy of that.

But it's also like 20 years on in the, the journey, 17 years on in, in the journey of creating.

And so it was the creative goddess embodied program.

So it was 4 weeks of people to experience their creativity on a whole new deeper level.

And it end up being such a beautiful spiritual self development, personal development journey as well.

And really magical times like I'm thinking about when I I walked, I went on this kind of pilgrimage up to up a mountain nearby and was taking video as I went along.

And then I was collecting some leaves and rose hips and things to turn into a like dried herb bundle that I can smell.

And it was like a, like a, like a smudge bundle.

And as one of the activities like came with this meditation and it was just so beautiful.

And my youngest daughter also wanted to teach it with me.

And so she taught one of the weeks with me and she loved it.

Like that kid is a born performer and she's so creative.

And that felt really joyous to have created that.

And then I went on to create a new program called Big Money, big impact, which was 21 days selling challenge, which is really to get people in the mode of actually just taking taking initiative every single day and making an offer and seeing what results they got back.

Because I teach about sales in sales star in the Academy and I really wanted to get people to like build their skills and them their money making muscle.

And that was so much fucking fun.

Turning it into a full blown like 21 day experience with audios and with a really, really active Facebook group.

And we had prizes and people went batshit crazy over it and people were earning thousands and thousands of dollars through it.

And people were having their biggest months ever and biggest months of years.

And it was so fun.

And I was so proud of myself for like experimenting in that way, not just a straight E course, but like let's turn this to experience that people can like really build skills with it.

That was really fucking fun and definitely something that I can see myself continuing to create more like of those kinds of experiences around.

That was fun.

I also had like 1 crazy idea.

I decided I was going to do a run for a big launch month and I wanted to hit $250,000 for the month.

And I had a crazy idea while I was doing, I was like, you know what?

I'm going to send sell backstage passes for anybody who wants to watch me literally try and pull off this launch month and see exactly how I do it.

And it was just one of those ideas that occurred to me.

And it was launched within the space of like an hour or two.

I wrote up the sales page, send it out and I had like 100 people join me as a like for backstage pass.

And then trigger your obliger way to trigger a blight.

Look at all these people.

I have to show them something.

My God, exactly.

Exactly.

Because it came up in my brainstorm, like, how am I going to do this?

And it's like if you're performing in front of people, you will move.

Mountains 100% yeah.

Yeah, and I did.

And it was like also so much fun and the people in it was so cool.

And also they were saying like, Oh my God.

Like I actually just learned so much more about launching than I've done in any other launch program.

And also how to deal with the disappointments and the the weirdnesses that come up during launches as well, because there's so many.

It's like a roller.

Coaster.

Oh yeah.

Yeah, so I feel like I learned so much from that experience.

And the next thing that I created was as part of like during that launch month, I created, I was like, fuck it, I've been thinking about running a small group mastermind for a little while.

Fuck it, I might as well do it because I'm doing a launch month.

I just need money.

Like I just, I've got to try something and I put it out there.

I didn't really know how it was going to go.

And then the moment it started, it was just felt like this profound revelation.

And I mean like, you were there because you did.

One of those in Momentum Mastermind one, yes, yeah, absolutely.

Yeah, yeah, it was, it was a complete shift.

And I think that's one of the gifts as well of the different energy you were in just before that to, you know, it really allowed you to bring back that connected, spiritually connected, you know, person into, you know, this, this iteration of yourself.

You're right.

Like it's it was something that I'd started my business doing that kind of intuitive heal a part of me.

And then along the line, I just kind of went too far over into broad marketing mode and purely talking about how TOS and strategies still in my like Unicorn fucking creative womble way.

But you know, I bringing that back in has been a revelation.

So that felt exquisite.

And then I loved it so much that I immediately did another round of it as well and just kept deepening that journey.

And it was exquisite.

And then finishing up the year with a 2026 planning retreat for the Academy members ended up going for about four hours, and it was exquisite as well.

And so I love the ways I've been able to just try new things and create new experiences this year and really like discovering for me how profound coaching and masterminds can be when I give myself that freedom to do it completely differently.

And it feels like, it's felt like some of the biggest miracles that I've witnessed this year have come through those programs.

So in terms of like all of the things that I've made, I felt hugely proud of it.

But I, I feel most proud of what I did in my mentor mastermind and the miracles that happened there.

Yeah.

So I'm excited.

I'm excited now in.

Terms.

Yeah, things because, you know, life.

Oh yeah, that was that was business.

What about life?

What about life?

Things.

So this has really been the year of settling into Canberra again after we've moved, only moved here in November last year.

And so we've been getting our kids settled into their school and can I just say like, it's such a blessing and such a relief when kids are really happy in school.

Is it ever Amen to the men and a women too?

Yes, and a non binary as well.

That's it.

Just a A to a.

Because it's, it's fucking miserable when they're miserable, you know, and you just don't want your kid to be miserable.

You just don't want your kid to be miserable.

And when it's they're in the wrong fit for them, it's just miserable.

It's miserable all round, yes.

So, you know, having just both kids really happy to go to school is exquisite instead of not wanting to go to school anymore.

So that felt like such a blessing.

And then also just enjoying city things like exhibitions and art galleries and shows.

And I'd say the best ones that I saw this year were Pompeii.

I mean, you saw that Pompeii show.

You know how?

Yeah, yeah, I saw it when it was in Melbourne.

Yeah, yeah, yeah.

Amazing.

Yeah, profound.

And also you will fucking cry.

You'll cry like a baby.

100.

Percent.

Yep.

Yep.

And the Mr.

Squiggle exhibition.

Have you seen?

Has Have you?

Has that happened?

Oh my.

Oh, this is where you've been.

A flash A flash Cow in the city Mr.

Squiggle.

Seen Mr.

Squiggle exhibition Oh.

I was surprised at how incredible it was and how just the look of Rapture on everybody's faces in there.

So good, It's so good.

Beautiful.

So I'm grateful.

It's been a phenomenal year.

I feel enormously blessed in terms of 2026.

I want to just continue on this journey of creating new, new offerings, new experiences.

Experiences is probably the big thing.

I'll carry on running my mastermind.

We have some plans in the works for the Academy.

Me and Tam have been scheming together to add even more beautiful things into the Academy, which is going to be really delicious.

I'm excited to keep collaborating.

I feel like that's going to be a big keyword for me and maybe even looking at in person events and things like that.

Gasp.

I know.

Gasp.

Gasp.

Darling, gasp.

I shall clutch these pearls that are non existent upon.

Me.

I know, I know, I know.

So I'm excited.

I feel like this has been a huge year of growth and experimentation and I'll continue to just keep playing and I'm excited to keep making mistakes and learning from them as I go along and sharing about it as well.

No matter how.

I mean, these ones have been pretty not that embarrassing.

I mean, sure, I did the thing that I have been telling people for 15 years not to do and I became a Ruby the reader.

But you know, it's like relatively speaking, not that embarrassing.

It's not like good reads.

Like I was going to say, it's not like reviewing things for like two or three stars on good reads and thinking you're all good because it's private and it really isn't.

It's going out, just sending people notifications that Leon Dawson's given, you know, these two star reviews or something.

Yeah, and it's not just something, just all my porn books.

That's that's that's what was going on my own.

That's smart.

Yeah.

That's smart, yeah.

That's that was a pretty funny mistake.

These ones are pretty chilling comparison.

I'll try harder.

I'll try harder do more embarrassing things next year.

Like content is content babes.

Yeah, right.

It's all content.

It's all content content.

Little blessings upon the year it was blessings upon it.

And to yours, and I'm excited to start diving into my workbooks.

I'm going to be, you know what?

I'm going to fill out every fucking page in my 2026 goal workbooks this year because I want to get so far up in my juicy goodness goals.

Like it's, it's crazy guys.

If you haven't already, the only dawson.com/word book workbooks you can find the 2026 Biz Goals Workbook and the Life Goals Workbook on Amazon and all of the places if you're in the Amazon.

If you're in the Academy, you get it for free, a digital copy so.

Yep, Yep.

Print them out.

Yeah.

Do the thing, Yeah.

Do the things, yeah.

Share us and tag us on us on the social media so that we can see it.

And if you like this podcast, please make sure that you give us 5 fucking stars.

If you don't like it or want to give us four stars, don't worry about it.

You don't have to, Just don't look.

Your time's too valuable for that.

Your time.

Yeah, yeah.

Did the old Five star?

Yeah.

Why not treat yourself?

Treat yourself.

All right.

OK, guys, love you all.

Happy New Year.