I started trying to get pregnant about four years ago.

Now we're getting a little bit older and a little bit older, and it just kind of felt like that opportunity to have kids the window could be closing.

The women who walked through the clinic stores had a common reason.

Introducing kind Body a new generation of women's health and fertility care.

With a reader, kind Body promised to revolutionize fertility care.

We believe that going to the doctor should feel like a visit with a trusted friend.

My coworker we were walking past the kind Body and she said, Oh my god, they're supposed to be really amazing.

Backed by millions in venture capital and private equity, it grew like a tech startup.

Well, kind Body did help women start families, it also left behind a stream of disillusioned and angry patients.

You think you're finally like with the right people in the right hands, and then to find out again that you're just not.

For two years, I've investigated what happens when Silicon Valley's style disruption.

It's one of medicine's most intimate procedures.

Bloomberg and iHeart Podcasts present IVF disrupted.

The kind Body story We'll tell you about kind Body's rocket ship trajectory through one of healthcare's fastest growing and least regulated fields, and the patients who feel like they've paid the price.

Don't be fooled.

Don't be fooled by what.

All the we will fool by all the bright and shiny.

Listen to IVF Disrupted The kind Body Story on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.