[SPEAKER_02]: If you desire to build an online business that is highly profitable and gives you so much time freedom, you found the right video.

[SPEAKER_02]: This video is a video I wish I had before I got started.

[SPEAKER_02]: It's taken years to uncover and unpack what I'm going to break down and make very simple for you so that you can literally write this stuff down and implement it so that you can get the results that you've been looking for.

[SPEAKER_02]: I found the reason why you're probably stuck or the reason why you keep going in circles or the reason why people aren't buying is simply because it's not simple in your mind.

[SPEAKER_02]: And so this conversation is going to break the barriers of obstacles and difficulty and it's going to make online business.

[SPEAKER_02]: Uh, so simple, more simple than it ever has seen before so that you can actually take action.

[SPEAKER_02]: Welcome to department.

[SPEAKER_02]: I'm on my own.

[SPEAKER_02]: It's a quarry and I have with me my co-host art dot mp4.

[SPEAKER_02]: Let's go.

[SPEAKER_02]: No, art is the man with the plan.

[SPEAKER_02]: And, um, [SPEAKER_02]: Let's jump right into it.

[SPEAKER_02]: The first thing you need to know is the structure of all businesses.

[SPEAKER_02]: If you don't understand how business works, don't be confused or if you don't understand how business works, don't be surprised when it doesn't work for you.

[SPEAKER_02]: If you don't know how business works, don't be surprised when it doesn't work for you.

[SPEAKER_02]: How do all businesses work?

[SPEAKER_02]: Businesses.

[SPEAKER_02]: all businesses, online or in-person.

[SPEAKER_02]: They all come down to these four elements and then we're gonna break down each one.

[SPEAKER_02]: And I want you to figure out the things that you can fix or get better in, okay?

[SPEAKER_02]: The first thing is lead generation.

[SPEAKER_02]: Lead generation.

[SPEAKER_02]: Daniel Priestley says, everything is downstream from lead gen.

[SPEAKER_02]: Lead generation is simply how do people find out about what you do and more than that how do they give you their information and so that you can then follow up reach out call whatever.

[SPEAKER_02]: So that's lead gen.

[SPEAKER_02]: The next thing is lead conversion.

[SPEAKER_02]: Lead conversion.

[SPEAKER_02]: This is where people become interested to becoming a customer.

[SPEAKER_02]: This is where people go [SPEAKER_02]: an audience to actually buying something from you.

[SPEAKER_02]: Then we have fulfillment, fulfillment is the delivery mechanism, the product that you give.

[SPEAKER_02]: It's the thing that people buy and then how their experience went, which influences the fourth part, which is attention, or I'm sorry, which is retention and ascension.

[SPEAKER_02]: retention and ascension and a lot of this this conversation is going to come from the context of an online business and so if you have an in-person service based business or maybe you're a real estate agent the things still the principle still apply but I'm just letting you know we're going to be just I'm going to let you in on kind of my multiple seven figure business so that you guys can get some insight so let's break down the first thing and it's really a question and the question is [SPEAKER_02]: how are you getting your leads?

[SPEAKER_02]: Usually, people go into business because you got people in your community or people in your neighborhood or people in your, you know, where you're rubbing shoulders.

[SPEAKER_02]: That's where you didn't realize it, but that's where your leads came from.

[SPEAKER_02]: right.

[SPEAKER_02]: So when we think about an online business, you got to know where your leads come from.

[SPEAKER_02]: And you also need to know the different types of leads.

[SPEAKER_00]: Right now what we're defining leads, what about people who like, how do I get leads though?

[SPEAKER_02]: Okay, this is really good.

[SPEAKER_02]: Something you bring up is something I want to make sure I say.

[SPEAKER_02]: And that is leads are people.

[SPEAKER_02]: Okay.

[SPEAKER_02]: Like I know when I say, when we say people are leads, it doesn't really put [SPEAKER_02]: the real thing that's happening in our minds.

[SPEAKER_02]: It's like, a lead is a human being, right?

[SPEAKER_02]: Now, not all leads are created equal.

[SPEAKER_02]: So, something you need to know about leads is you need to know where leads come from.

[SPEAKER_02]: You need to know where a lead is at.

[SPEAKER_02]: There's this term that you'll maybe hear from time to time, but it's cold leads, warm leads, and hot leads.

[SPEAKER_02]: When you have a hot lead, that means you have somebody's information that wants what you sell.

[SPEAKER_02]: But they just need to be presented.

[SPEAKER_02]: They need to be converted and we can get into lead conversion later.

[SPEAKER_00]: Would you say that all people you interact with are essentially leads?

[SPEAKER_00]: Well, [SPEAKER_00]: all people interact with for sure you could say that but I feel like and it's just a range from cold to hot sure because I'm thinking about DMs people who are in DMs like asking you about your services or your stuff yeah but people will argue though that they're not a lead until I have their information.

[SPEAKER_02]: Okay, okay, hey department fam question for you based on you listening to this podcast You probably are either looking to grow your personal brand this year Build your audience online and just stop chasing business and start to have business chasing you If that's you I want to invite you to the content to cash Challenge this is a five-day coaching experience a live coaching experience with myself That's done all on zoom and you get access to a private community and it really is unlike any other experience that I offer [SPEAKER_02]: By the end of the challenge, you'll have unreal clarity on what you're supposed to do online and you'll have the insight on how you can make an extra six or even seven figures.

[SPEAKER_02]: Yes, I said seven figures in your business this year.

[SPEAKER_02]: And if any of those things sound great to you, I want you to join the next content to cast challenge.

[SPEAKER_02]: Scan the QR code if you're watching on a television or click the link in the description.

[SPEAKER_02]: Once you go through it, go ahead and upgrade to VIP because you'll get an extra hour of bonus VIP Q&A with me every single day of the challenge.

[SPEAKER_02]: and so looking forward to seeing you there.

[SPEAKER_02]: Let's get back into the combo.

[SPEAKER_02]: Technically this is a really good, this is really good, this is why I love conversation podcasts, content, full of.

[SPEAKER_02]: Some will say that you don't actually have the lead unless you have their name and email at minimum, but then their phone number also, right?

[SPEAKER_02]: Now the goal with social media, [SPEAKER_02]: The goal with social media is to make when a person becomes a lead, they're not a cold lead.

[SPEAKER_02]: Okay.

[SPEAKER_02]: That they know what you do or they trust who you are.

[SPEAKER_02]: which is where the heavy lifting comes from.

[SPEAKER_02]: Like, most people that are in my email list are pretty stinkin' warm leads, because I'm showing up when they're outside of the email inbox, right?

[SPEAKER_02]: But when I ask the question, how are you getting your leads?

[SPEAKER_02]: You got it, you got to know where that's coming from.

[SPEAKER_02]: Like, it's just like, it's a very simple question.

[SPEAKER_02]: And the crazy thing is business is so much bigger than the way I teach it in all honesty.

[SPEAKER_02]: We were in Nebraska a couple of days ago, and I sat out of bar, I never sat at bars, but I once had dinner by myself, and I sat next to somebody who said, she's a this lady, bless her heart.

[SPEAKER_02]: She was a museum consultant.

[SPEAKER_00]: Museum consultant.

[SPEAKER_02]: What the heck does that mean?

[SPEAKER_02]: refining or coming up with new attractions for certain museums.

[SPEAKER_02]: When I told her I was from Las Vegas, she's like, oh my gosh, I was recently there for the the children's museum.

[SPEAKER_02]: I was like Ruby goes to the children's museum.

[SPEAKER_02]: She's like, yeah, we came up with new installments and new attractions.

[SPEAKER_02]: I'm like, what do you do for marketing?

[SPEAKER_02]: She says, essentially what it asks her is, what do you do for elites?

[SPEAKER_02]: Like what do you do for people to know that they want to inquire?

[SPEAKER_02]: Or they, you know, she says that I just go to two conventions a year.

[SPEAKER_02]: As long as they show face there, my year is taking care of.

[SPEAKER_02]: So if I were to ask, I forget her name, but if I were to ask her right now, I'm like, how are you getting your leads?

[SPEAKER_02]: She would say, I go to two conventions, you see?

[SPEAKER_00]: But like that almost doesn't answer the question, though.

[SPEAKER_02]: It does.

[SPEAKER_02]: Well, that's how she gets in front of people.

[SPEAKER_00]: That's how people raise their hand to your definition, grabbing people's information, though.

[SPEAKER_02]: If she got their information on the phone or she's like, okay, let me get you your email.

[SPEAKER_02]: I mean, okay, yeah.

[SPEAKER_02]: I'm just saying, like, this is just like, now when the hand comes back, yeah.

[SPEAKER_02]: Yeah, when you get somebody's information, period, that's a lead, okay.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: And then now like to talk through like the cold hot, the cold warm and medium or whatever.

[SPEAKER_02]: You could make somebody a warm or hot lead.

[SPEAKER_02]: So, if you are watching or listening to this podcast, you could go into the description and literally grab our equipment checklist.

[SPEAKER_02]: Yes.

[SPEAKER_02]: Our equipment list.

[SPEAKER_02]: Literally.

[SPEAKER_02]: The links to everything we used to produce this podcast that makes me seven figures, multiple seven figures a year.

[SPEAKER_02]: We just want to give it to you.

[SPEAKER_02]: By you giving us your information, [SPEAKER_02]: Number one, we're adding value, because you're getting a resource that you can use to your discretion.

[SPEAKER_02]: But you've already hung out with us too, on this podcast.

[SPEAKER_02]: But if I invite you to do a Zoom call, you're not like a stranger.

[SPEAKER_02]: Now, this is the difference between organic marketing and paid marketing.

[SPEAKER_02]: because often times when somebody doesn't have a good brand and they run paydads with tends to happen is you gotta get really good at articulating the problem you solve really well.

[SPEAKER_02]: Not talk about you.

[SPEAKER_02]: Like the reason why I don't need to be the greatest at sales is literally because I have a brand.

[SPEAKER_02]: Yes, there's so much people that trust me.

[SPEAKER_02]: Yeah, there's a lot of the heavy lifting.

[SPEAKER_02]: There's a lot of heavy lifting.

[SPEAKER_02]: Now when you're good at sales and you have a brand, [SPEAKER_02]: you do really well.

[SPEAKER_02]: But if you're, if, when you answer the question, how are you getting your leads and you're like, I'm not doing anything right now, the least you can do.

[SPEAKER_02]: is you should be posting content online and inviting people to take something or give them something.

[SPEAKER_02]: This is where I'll just break down a few ways that you can get leads off of organic content whether it's your Instagram LinkedIn or YouTube or wherever will be number one letting people into a community.

[SPEAKER_02]: Free community, giving away a resource that will make somebody's life easier [SPEAKER_02]: give somebody an assessment where they can find out where they are on the journey of the thing that you help people get better at or accomplish or fix, probably fix.

[SPEAKER_02]: You can give them a mini course.

[SPEAKER_02]: You can give them [SPEAKER_02]: a free call, a discovery call, an ebook, all these things in exchange for information.

[SPEAKER_02]: Now if the thing you give somebody actually helps somebody, the chances are that that creates a new level of trust, somebody absolutely love online.

[SPEAKER_02]: uh, and a friend is Shaleen Johnson, and the way she builds her business is in a way where she just adds value to people's lives and she tells you great things that she buys from Amazon or from wherever, and she says to this stuff helps me, this stuff makes me look young, this stuff makes my, whatever, enjoy better, whatever it is, and she gives that away.

[SPEAKER_02]: So what she's actually doing is she's building trust, and [SPEAKER_02]: throughout the year.

[SPEAKER_02]: And then when she opens up something, you're like, well, she's already helped me in every other area of my life.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Now, I just want to be more practical.

[SPEAKER_02]: I don't want to lose people.

[SPEAKER_02]: We're still in the lead gen phase.

[SPEAKER_02]: But I just want you to know, you need to be able to ask answer the question, how are you getting your leads?

[SPEAKER_02]: This is like, yeah, getting front of people.

[SPEAKER_02]: You might speak.

[SPEAKER_02]: You might be listening or watching this, and you already speak on stages.

[SPEAKER_02]: Did you know that you know if you have a speaking [SPEAKER_02]: If you know the host or the person inviting you, respectfully ask for the email list, the CSV file for everyone attending this event, so there's somebody in our coaching group.

[SPEAKER_02]: She actually helps churches and worship leaders better their worship experience, better the skill, better their leadership, right?

[SPEAKER_02]: She's spoken in an event with like 600 people.

[SPEAKER_02]: If this person started from zero, and she got in front of an audience of 600, somebody has that data somewhere, usually the host, hey, can I get the CSV file?

[SPEAKER_02]: Now you can take leads, and then you convert those leads.

[SPEAKER_00]: and would it be, okay, wait, would it be that asking for it beforehand or would it be running a play that you ran, which was throwing up a QR code at the end of a talk?

[SPEAKER_00]: You could do that too.

[SPEAKER_02]: So like, yeah, if you're speaking on stages, whether virtual or in person inviting people into your world in any capacity of the smart, yeah, I mean, you could, I and by the way, [SPEAKER_02]: I don't know, when should I break down literally how I cooked for podcasts on it or do it at the end?

[SPEAKER_02]: Good.

[SPEAKER_02]: Where they right now right now.

[SPEAKER_02]: Okay.

[SPEAKER_02]: I'm literally breaking this down and you could singularly make this happen so that you can make money.

[SPEAKER_02]: So I'm just going to break down the sequence, right?

[SPEAKER_02]: Oh no, I can just break it down throughout the podcast.

[SPEAKER_02]: So how did I, this is a great one.

[SPEAKER_02]: So when I spoke at an event with about 1,000 or so people, I invited people into a free group.

[SPEAKER_02]: Yes.

[SPEAKER_02]: And that group grew by how many?

[SPEAKER_02]: What was it like, 600?

[SPEAKER_02]: Okay, let's just say 600.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: So before I spoke at this event, this group had 600 less people at it.

[SPEAKER_02]: Yes.

[SPEAKER_02]: I don't throw a QR code.

[SPEAKER_02]: What happens, aren't it?

[SPEAKER_02]: You don't get 600 new people.

[SPEAKER_02]: Nothing happens.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: When you don't do something, nothing happens.

[SPEAKER_02]: Oh my gosh.

[SPEAKER_02]: But the problem is people are so into themselves and they get so caught up in the talk and they get so caught up in the opportunity.

[SPEAKER_02]: They forget that this is just a simply, this is simply the opportunity to get leads.

[SPEAKER_02]: period.

[SPEAKER_02]: It's like, but here's what most people want to do.

[SPEAKER_02]: This is what most people like you want to do.

[SPEAKER_02]: You want to, you want to convert right away.

[SPEAKER_02]: Because you, you watch or you listen to podcasts like this or YouTube videos or content or you follow people like me and you're, and they're just like, make money, make money, and so you're just so consumed with like the sale.

[SPEAKER_02]: No, the longer you can delay the ask, the more you can ask for.

[SPEAKER_02]: So good.

[SPEAKER_02]: So.

[SPEAKER_02]: That was our lead gen opportunity, that was our lead gen strategy for speaking at an event was get a QR code and invite people into a group and I'm just going to give you it.

[SPEAKER_02]: School is a great place to do it.

[SPEAKER_02]: It's like nine dollars a month if you want a free school community.

[SPEAKER_02]: That could be like your CRM per se.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Now, you're not going to tell people, join my school.

[SPEAKER_02]: Because the question was, how did you get people to even want to scan the QR code and even jump in there?

[SPEAKER_02]: I told everybody in the room, hey, I'm doing a special call on YouTube next week.

[SPEAKER_02]: If you want to be on that call, answer all your questions, hit the QR code.

[SPEAKER_02]: Like, just lead with what people want, not what you're using, you know?

[SPEAKER_02]: Hey, hey, we had to pause this podcast and let you know about the department live happening in Las Vegas.

[SPEAKER_02]: We're going to be recording the 100th episode of this podcast live here at our headquarters and if you're seeing this, not that many people know because there's only about [SPEAKER_02]: Come meet me in art.mp4, and we're going to be packing out this space of ours and shooting our 100th episode live, going to be doing Q&A, going to be doing some like tacos or in and out burgers outside, music, going to have merch, and so I want you to check out the link in the description, scan the QR code, and I can't wait to meet you, our department fan here at the department headquarters, a so grateful, can't believe 100 episodes.

[SPEAKER_02]: Let's get back to the combo.

[SPEAKER_00]: And like, it wasn't an opt-in page that led to any school.

[SPEAKER_00]: It was literally just the link to join the community.

[SPEAKER_00]: Because school already does that for you.

[SPEAKER_00]: It captures their email and stuff.

[SPEAKER_00]: Yeah, it does that information.

[SPEAKER_02]: It's probably like one of the easiest ways to do this.

[SPEAKER_02]: The other way to do this is to create a form.

[SPEAKER_02]: And we've done this in the past.

[SPEAKER_02]: We'll create a form, or we'll say, hey, DM me the word, create on Instagram, and then I'll send you a thing.

[SPEAKER_02]: And then it's just like, there's nothing wrong with those ways.

[SPEAKER_02]: There's nothing wrong with any way.

[SPEAKER_02]: the way is the way that you work.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: I said this on the call this morning.

[SPEAKER_02]: I said, the right thing to do is to just do it because the wrong thing to do is to try and do the right thing, which everybody's trying to do the right thing.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: There's no such thing as right thing.

[SPEAKER_02]: There's only doing it.

[SPEAKER_00]: Okay.

[SPEAKER_02]: because most people speculate.

[SPEAKER_02]: And then you over-think, don't over-think it.

[SPEAKER_02]: Bottom line, just capture people's information.

[SPEAKER_02]: You just need to be, the next level of lead gen is really under, is actually predictably watching leads come in.

[SPEAKER_02]: I don't, in which, by the way, we don't always do that.

[SPEAKER_02]: When you give me your information right now, nobody just calls you within the same 30 minutes.

[SPEAKER_02]: If you're putting out content online and you get, you get a massive influx of leads having someone call and check in and be like, hey, saw that you downloaded this, saw that you bought this, saw that you got on the wait list for this.

[SPEAKER_02]: Most people aren't willing to do the work and everybody complains about not making money, but it's like, just make the phone call.

[SPEAKER_02]: So like, let's just say I didn't do anything after that speaking engagement and we just went on the phones.

[SPEAKER_02]: do you think we would have made just as much money?

[SPEAKER_02]: For sure.

[SPEAKER_02]: For sure.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Just talking to people.

[SPEAKER_00]: There were people ready.

[SPEAKER_00]: Right.

[SPEAKER_00]: So there were hot leads.

[SPEAKER_00]: Literally ready.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: And sometimes somebody is a self-sold lead.

[SPEAKER_00]: Right.

[SPEAKER_02]: Maybe they've been watching content around the thing that you help people with.

[SPEAKER_02]: And they are sold on the idea of something.

[SPEAKER_02]: which is like, that's what I call new ones.

[SPEAKER_02]: Sometimes people just sold their home and cashed in on their equity.

[SPEAKER_02]: And so they have money to invest and they want to do something else.

[SPEAKER_02]: They want to launch a podcast and like you have a launch a podcast offer.

[SPEAKER_02]: Well, did you control the life that this person is experiencing right now?

[SPEAKER_02]: Like, [SPEAKER_02]: that they cashed in and no, but you came at the right time because you're consistent, you show up consistently.

[SPEAKER_02]: So that's Lee Jen, lead generation.

[SPEAKER_00]: Real quick, this supports your philosophy on like big audiences on matter, right?

[SPEAKER_00]: Because people who are so caught up in like wanting to grow their following grow their audience, it doesn't matter if you're not capturing leads, because like how many people have you spoken to?

[SPEAKER_00]: that, oh yeah, oh my, I have this many followers, I have a crazy audience.

[SPEAKER_00]: Hey, how are you capturing people's information?

[SPEAKER_00]: I'm supposed to do that?

[SPEAKER_02]: Oh my, it's like what?

[SPEAKER_02]: No, legit, but that's because just because you're a content creator and you have an audience, doesn't mean you have a business.

[SPEAKER_02]: Right.

[SPEAKER_02]: all business stems from his data.

[SPEAKER_02]: And if you don't have data, you can't make decisions.

[SPEAKER_02]: If you can't make decisions, then you're speculating.

[SPEAKER_02]: And then it just becomes a gamble.

[SPEAKER_02]: You're not building a business.

[SPEAKER_02]: You're just crossing your fingers and hoping your bank account grows.

[SPEAKER_02]: Lead conversion.

[SPEAKER_02]: lead conversion?

[SPEAKER_02]: How do you take somebody who says they're interested in the idea of something and then get them to a place to make a purchase?

[SPEAKER_02]: This is the conversation of sales.

[SPEAKER_02]: And what most people I find struggle with is they want to jump to the conversion part because [SPEAKER_02]: That's all you care about.

[SPEAKER_02]: Or maybe you feel like you have to make money.

[SPEAKER_02]: So let's just back up.

[SPEAKER_02]: And I want you to know how you can get really good at lead conversion.

[SPEAKER_02]: And the first way to do that is by removing yourself from the outcome of conversion.

[SPEAKER_02]: The moment you, [SPEAKER_02]: Like, we were on our coach call today.

[SPEAKER_02]: And someone told me that they were, they were actually doing lead conversion strategies.

[SPEAKER_02]: Like they were running challenges with people and never even gave an offer.

[SPEAKER_02]: And the thing she mentioned on the call was like, you're right, I'm just afraid of rejection.

[SPEAKER_02]: Well, if you're afraid of somebody saying, [SPEAKER_02]: you have the wrong idea of sales.

[SPEAKER_02]: the goal for letting people know what you have to offer them and think of offer as a good thing.

[SPEAKER_02]: Offer is never, it should never be a negative thing, especially if you sell something good.

[SPEAKER_02]: If the thing you sell is intended to help someone else is intended to help somebody get some more faster, is to help somebody get a transformation quicker, is to help somebody get a result quicker, that will eliminate headache.

[SPEAKER_02]: If that's your offer, [SPEAKER_02]: Then when somebody says no to your offer, they're not saying no to you, the person.

[SPEAKER_02]: They may not be saying no, completely.

[SPEAKER_02]: They may just be saying no, not yet.

[SPEAKER_02]: Like, this was a huge breakthrough that I had years ago.

[SPEAKER_02]: Maybe, maybe three years ago now.

[SPEAKER_02]: Was when I, I was always afraid to tell people my price, because I was afraid that they would say no.

[SPEAKER_02]: I got over that because I was told that's the goal, the goal is to get as many [SPEAKER_02]: If 250 people get to hear your offer in a year's time, and let's just call your offer $5,000 for a simple math, 250 people, and 10% say yes, which would be 25 people.

[SPEAKER_02]: That's $125,000.

[SPEAKER_02]: 12 grand a month.

[SPEAKER_02]: But you have to be able to withstand a hundred, 225, noes.

[SPEAKER_02]: And like so much of life is built this way.

[SPEAKER_02]: What I mean when I say that is like the way we really went past seven figures was when I accepted the cost.

[SPEAKER_02]: Cost being knows.

[SPEAKER_02]: So like, cost being now, like the way you make the way you make a million dollars is you say no to this much money in order to make this much money.

[SPEAKER_00]: Does that make sense like no to keeping this.

[SPEAKER_02]: Yes, okay.

[SPEAKER_02]: Yeah, for sure.

[SPEAKER_02]: It's it's kind of like the same idea.

[SPEAKER_02]: Yeah, the more I say no to the more I make Right the more I I the more I say no to holding like tight, right, but let's just go back to lead conversion I'm trying to give it all away.

[SPEAKER_02]: I know we're limited by time [SPEAKER_02]: But you have to reverse engineer the environment.

[SPEAKER_02]: The person is in when they hear your offer.

[SPEAKER_02]: Because there could be a chance that a person is the right.

[SPEAKER_02]: It's the right person.

[SPEAKER_02]: They just heard it in the wrong environment.

[SPEAKER_02]: This is why social media is the worst environment to give your offer to.

[SPEAKER_00]: Yeah, what do you mean by like, I mean, what could be wrong environment?

[SPEAKER_00]: Like, someone here's your offer in the wrong environment.

[SPEAKER_00]: Like, what does that mean?

[SPEAKER_02]: Uh, it means, and by the way, when I say offer, I mean, like, the transactional offer.

[SPEAKER_02]: Not the lead gen because it's having a lead, a lead could be an a lead generation offer.

[SPEAKER_00]: Sure.

[SPEAKER_02]: Um, but I mean, like, the offer to work together.

[SPEAKER_00]: Yep.

[SPEAKER_02]: Most people don't realize that someone needs to become aware of the importance of what it is there.

[SPEAKER_02]: having fixed, that you have to, you have to consider the environment and even the mindset frame a person is in when they hear the question or when they hear the opportunity, got it.

[SPEAKER_02]: That's what I mean, the environment.

[SPEAKER_02]: So the last time you told somebody, what it is you sell, what was happening?

[SPEAKER_02]: were you?

[SPEAKER_02]: Did you conduct a presentation?

[SPEAKER_02]: Did you do a call?

[SPEAKER_02]: Did you get it?

[SPEAKER_02]: This is why sales calls are even a thing.

[SPEAKER_02]: It's to get people in the mind frame or the environment to get to the place of saying yes, right?

[SPEAKER_02]: Or no.

[SPEAKER_02]: So that's what I mean by like the environment.

[SPEAKER_02]: Most people are trying to rush the sale.

[SPEAKER_02]: They're desperate for the sale, which is I always talk about the two killers of sales is desperation and time.

[SPEAKER_02]: But if you're desperate for the sale and you try to rush to it, no, serve the people.

[SPEAKER_02]: So I'm just gonna break down literally what I do, right?

[SPEAKER_02]: So I invited people into that free community.

[SPEAKER_02]: Yep.

[SPEAKER_02]: And then I did a call.

[SPEAKER_02]: And I taught for almost an hour on that call, and then I sold them a next step.

[SPEAKER_02]: The beautiful thing about building an online business, too, by the way, is the ability to do things one to many, that everything I do in my business is one to many, down to the even like this podcast, down to generating leads, and then teaching, and then doing the challenge, the content to cast challenge, which is just another vehicle or environment people are awakened to the importance of building a personal brand.

[SPEAKER_00]: This just came to mind, I don't know, this is a super random thought, but inviting people into a community is super wise, especially if it's capturing information already, like, you know, with it, because it's like it nurtures itself.

[SPEAKER_00]: Like, you don't post often daily, even maybe weekly, sometimes in that community.

[SPEAKER_02]: We put like lead to a chill, where are we possibly?

[SPEAKER_02]: Unless you don't post weekly, because no, for sure, usually is like, no, no.

[SPEAKER_00]: No.

[SPEAKER_02]: That's for the idea.

[SPEAKER_02]: They're not there for me.

[SPEAKER_00]: Yeah, that community is happening on it.

[SPEAKER_00]: Like it's happening right now.

[SPEAKER_00]: There's people talking in it.

[SPEAKER_00]: There's people conversing and like, yeah, it's just interesting to think that that's a great way.

[SPEAKER_00]: It's, I'm simply a facilitator.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: So I've curated the reason why we're all here, which is in this case is like building your online business, which by the way, if you want to join that community, I'll link in the description.

[SPEAKER_02]: And so, but it's smart to not build things on you.

[SPEAKER_02]: really like I don't I don't build that community on the idea of Omar that that that community's built on the idea of building your personal brand but the built on the idea of marketing your business um but yes it's self itself sustained it's I mean I guess what I'm saying essentially is it's more attractive for people too instead of get on my email list it's joined my free community sounds great I'm down a join a free community right you know over like minded things [SPEAKER_02]: And what's cool is literally we could just like plot a call and people can just hop on that call and then we can just you can you can this is how you keep keep leads warm by the way you just keep serving yeah so something we could probably do while we have downtime this year is honestly just like let's just throw up it's like do a little [SPEAKER_02]: Um, yeah.

[SPEAKER_02]: Totally.

[SPEAKER_02]: But this is, yeah, this is lead conversion.

[SPEAKER_02]: The question is of the leads you're getting.

[SPEAKER_02]: How many people are becoming customers taking you up on the offer, right?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: And I think in the beginning you mentioned when you started the conversion part was that people are like quick to want the conversion, but it's a journey.

[SPEAKER_00]: the conversion part is a journey and it's not just a decision people think it's just a decision it's like okay it's just a switch okay they're converted it's like no it's there's a life span here yeah and by the way I wish I started it I wish I started the podcast with this everything I'm talking about guys hmm if you if you grasp and you get good at it I don't have a sales team [SPEAKER_00]: Would you argue it's pretty darn simple?

[SPEAKER_00]: Like this, or this structure?

[SPEAKER_02]: I mean, it's simple, it's an over-simplification, business in and of itself could be complex, but most of the time we make it complex.

[SPEAKER_02]: But I'm just letting people know that I have two employees me and my wife and then a couple contractors here and they're when we need them.

[SPEAKER_02]: multiple seven figure business like it's it's crazy but but and I'm not not dogging anybody else at some people need a sales team some people need and I'm not and I might I'll maybe we'll have a sales team one day you know I'm not I'm not dogging it right now in the season I'm just saying you don't need [SPEAKER_02]: you don't need everything to get to your original goal.

[SPEAKER_02]: You have everything you do need.

[SPEAKER_02]: I just want to make sure that you guys know that.

[SPEAKER_02]: But when you understand the business in this met way, you could operate from a place of, this is why I don't need a bunch of information.

[SPEAKER_02]: I just need numbers.

[SPEAKER_02]: I just need data.

[SPEAKER_02]: What's the open rates on the email?

[SPEAKER_02]: Are we increasing the number?

[SPEAKER_02]: Like how many people wanted a refund or have we even tried like that?

[SPEAKER_02]: I'm just, these are the levers that I'm always looking at, right?

[SPEAKER_02]: And we have a lot of conversations on sales with other people, as well as one I did to not too long ago, but you got to commit to becoming great at sales.

[SPEAKER_02]: It doesn't matter what role you play in your business as CEO, as lead creator, as lead coach or whatever, the ability to persuade [SPEAKER_02]: is an undeniable skill that will serve, not just you in life, but it will serve the people you're called to serve because people that are supposed to work with you, they won't work with you because you don't know how to communicate their problem in a way that makes it sound like you've been thinking about it more than they have.

[SPEAKER_02]: This is persuasion, right?

[SPEAKER_02]: So even this podcast, if you're still listening or watching it's because you feel like we're talking to you, how can we do that when there's just two of us right now?

[SPEAKER_02]: It's because I'm paying attention.

[SPEAKER_02]: And so, I don't know, it's kind of like ranty feisty Omar, but just, just understand the context that people are sold in, I have had, and then let's talk about failures for a second, how many flops, how many sales flops has Omar to chlorate, chlorimate that you've witnessed?

[SPEAKER_02]: Let's go number one.

[SPEAKER_02]: Number one is probably that real estate event I spoke at.

[SPEAKER_00]: Yeah, yeah, for sure.

[SPEAKER_02]: Okay, so sale flop number one.

[SPEAKER_02]: I spoke, I got flown out to speak at an event.

[SPEAKER_02]: Tott, so much game.

[SPEAKER_00]: You skipped the lead generation.

[SPEAKER_00]: Went straight to conversion.

[SPEAKER_02]: Yes, and it was like a $3,000 offer.

[SPEAKER_02]: No, yeah.

[SPEAKER_02]: One could do that when you know how to sell though.

[SPEAKER_02]: For sure.

[SPEAKER_02]: So that was with a, yeah, because that was a cold audience.

[SPEAKER_00]: that was a cold audience.

[SPEAKER_02]: It was a cold audience, but also it was a big ask.

[SPEAKER_02]: Yes.

[SPEAKER_02]: So I probably could have gotten them into something, but this is like hindsight, right?

[SPEAKER_02]: I've done two webinars, two webinars with 300 people, with over 300 people on them, and no one buys.

[SPEAKER_02]: After teaching for two and a half hours, after teaching for two and a half hours, after teaching for two and a half hours.

[SPEAKER_02]: And then we recently had an L.

[SPEAKER_02]: Well, we were in St.

George.

[SPEAKER_00]: Oh, yeah.

[SPEAKER_02]: We had a whole campaign.

[SPEAKER_02]: Yep.

[SPEAKER_02]: Yep.

[SPEAKER_02]: To launch a new offer.

[SPEAKER_02]: And no one bought.

[SPEAKER_02]: Yes.

[SPEAKER_02]: So the biggest mistake of them all.

[SPEAKER_02]: is just simply not understanding the process or it not being very clear about, I feel like I feel like I did the heavy lifting to create the demand, but then we just had a technical difficulty on that last one.

[SPEAKER_02]: But every outcome, how do you remove yourself from outcome of sales?

[SPEAKER_02]: You remove yourself by understanding that whatever the outcome that comes is a result of what's supposed to be.

[SPEAKER_02]: like whatever is supposed to happen will happen.

[SPEAKER_02]: I guess that's the way people have been saying it all along.

[SPEAKER_02]: Yes.

[SPEAKER_00]: Yeah.

[SPEAKER_02]: And and and and.

[SPEAKER_02]: Whatever does happen, when you say that, when you say whatever is supposed to happen will happen, people will say that in the beginning, but then they'll be disappointed when it actually when nothing happens.

[SPEAKER_02]: But you need to know that nothing happened for a reason.

[SPEAKER_02]: Yes.

[SPEAKER_02]: So unpack that reason.

[SPEAKER_02]: What did you do wrong?

[SPEAKER_02]: What about that?

[SPEAKER_02]: Like, man, entrepreneurship is a very emotionally taxing journey, especially early on.

[SPEAKER_02]: because you're so tied to outcomes.

[SPEAKER_02]: But it isn't until you start getting confident in the thing you sell.

[SPEAKER_02]: This is why it's important to get people through your stuff and help them and get testimonials and get proof.

[SPEAKER_02]: Because there comes a day where you no longer have to personally sell the thing.

[SPEAKER_02]: Other people will sell it for you.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: You should almost look forward to, I mean, I don't want to be that guy to say this, but I guess I am.

[SPEAKER_00]: You should look forward to failure because in the failure there's going to be a valuable lesson that you needed to know and that's what was supposed to happen is you're figuring out something that you didn't know so like all of those failures you just mentioned there was a very big lesson after every single one of them yeah I like to say there's no such thing as failure.

[SPEAKER_02]: Yeah there's simply feedback yes and so even when you get knows like the amount of knows we've gotten for people that we've given the offer to [SPEAKER_02]: The feedback from why people say, no, has made the offer better.

[SPEAKER_02]: And so when you know why people say, no, you, you can, your act, it's actually insight and data on what's wrong with either the experience.

[SPEAKER_02]: The, the process, the vehicle, the call, the offer itself.

[SPEAKER_02]: You get access to that one somebody says, no, not right now.

[SPEAKER_02]: And this is where you start getting into objections.

[SPEAKER_02]: This isn't a sales conversation.

[SPEAKER_02]: This is just, I want to bring your awareness to the levers of online business that could help grow your business.

[SPEAKER_02]: That's conversion.

[SPEAKER_02]: Anything else when it comes to lead conversion?

[SPEAKER_00]: I feel like that was, that was deep.

[SPEAKER_02]: That was pretty deep.

[SPEAKER_02]: The next thing is something that if you're a creative, or if you're somebody who's building something that's near and dear to your heart, your heart and soul, [SPEAKER_02]: This is something you're more obsessed with, versus lead generation and lead conversion, and that's fulfillment, fulfillment, meaning the product.

[SPEAKER_00]: The big time entrepreneurs will see, so that's just the ripping them off a little bit.

[SPEAKER_00]: Why?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Get it.

[SPEAKER_00]: I don't freaking joke, dude.

[SPEAKER_00]: I don't get it.

[SPEAKER_00]: Because most of them suck with fulfillment.

[SPEAKER_02]: That's facts, which actually messes with the other part.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Yes.

[SPEAKER_02]: Most, yes.

[SPEAKER_02]: Here we go.

[SPEAKER_02]: New entrepreneurs.

[SPEAKER_02]: They are obsessed with fulfillment.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: That's all they think about.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: You think about the experience.

[SPEAKER_02]: They think about the program.

[SPEAKER_02]: They think about the course.

[SPEAKER_02]: They think about the.

[SPEAKER_00]: That's also where their stress comes from.

[SPEAKER_02]: Yes, you're actually caring about the thing, but people don't buy your offer because of the thing you're selling them, they buy your offer because of the outcome you're selling them.

[SPEAKER_02]: But if you're selling them a thing, no one wants to buy a thing for a lot of money.

[SPEAKER_02]: They want to buy it, they will buy an outcome for a lot of money or a payoff.

[SPEAKER_02]: Now, yes, New Entrepreneurs obsessed with the filament.

[SPEAKER_02]: High high high level entrepreneurs, they tend to remove themselves or become less involved with the filament, which there's nothing wrong.

[SPEAKER_02]: When you test your offer so much [SPEAKER_02]: you don't need to be the one, right?

[SPEAKER_02]: It kind of goes back to like, sometimes people tend to make the mistake of even selling the person.

[SPEAKER_02]: Like, if I sold me, then then when I remove myself, people are going to be mad.

[SPEAKER_02]: But if I sell what the outcome that a person gets, it doesn't matter who fulfills.

[SPEAKER_02]: In all honesty, [SPEAKER_02]: Now, some people will want, and I get it.

[SPEAKER_02]: I get that people, if you're paying a coach, and then you get a different coach, then it's like, man, I thought, I wanted access to this person's brain and there was them in their mind.

[SPEAKER_02]: That's where you get mastermind.

[SPEAKER_02]: The phrase comes from, is like, there's one person, and you get their mind on your stuff.

[SPEAKER_02]: But, dude, Dave Ramsey, [SPEAKER_02]: focuses on Legion.

[SPEAKER_02]: then he probably has a sales team.

[SPEAKER_02]: And then he has coaches and facilitators.

[SPEAKER_02]: So he's removed from the process, right?

[SPEAKER_02]: But fulfillment, if you're somebody that, like the reason why you haven't even launched your business or you haven't really put yourself out there is because you're working on the thing.

[SPEAKER_02]: Oh yeah, I'm still putting the thing to get, it's like dude, I'm telling you, nobody cares about the thing you're putting together right now.

[SPEAKER_02]: So just you can actually test and offer before it's ready.

[SPEAKER_02]: If somebody buys it, there's you're not doing somebody a disservice by putting together an offer in real time because you were just testing it because an offer is just like any product at what point do you sell the product?

[SPEAKER_02]: Well, who's to say, too, when it comes to physical products, who's to say that, like, do your book was an incomplete man?

[SPEAKER_02]: It's like, okay, I'll make a revised version.

[SPEAKER_02]: How many revised books are there?

[SPEAKER_02]: A lot.

[SPEAKER_02]: You can revise your offer.

[SPEAKER_02]: Mm-hmm.

[SPEAKER_02]: And so, [SPEAKER_02]: iterations, iterations, but you do want to get people the promise that you set out to, right?

[SPEAKER_02]: The thing that you told them that they were getting obviously don't be a scam artist, and there's scam artists out there, unfortunately, but when you get good at fulfillment, when people get results, when they get, when they get more than [SPEAKER_02]: it makes the fourth part of business so easy and it's almost as if it's at some point you start printing money in a different way and that's retention or ascension.

[SPEAKER_02]: When somebody becomes a customer, there's a very, very, very, very high likelihood that they are willing to go to the next level with you and no one else.

[SPEAKER_02]: And usually I've seen this happen because I didn't offer a next level, they went somewhere else.

[SPEAKER_02]: But there's a whole revenue opportunity by renewing with you.

[SPEAKER_02]: by just staying in the thing or maybe when you do sell your offer, it includes some level of software or access to something that the only way to opt out is to actually give up access to whatever they need to run their business, what do they need to be successful in whatever.

[SPEAKER_02]: So, there's so many ways that you can think through this because Mike, even our friend, my friend Matt and client, he has a, he's a wealth coach, and he gives you, like he opens up a bank account for you that has like, [SPEAKER_02]: digital envelopes and when you get paid it gets dispersed into the right envelopes and stuff and it helps people get out of debt, helps people begin to invest and they have access to this bank forever, but there will always be a connection to that because of this bank.

[SPEAKER_02]: Does that make sense?

[SPEAKER_02]: Right.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: It's just something to think about, but give yourself permissions to iterate your fulfillment offer.

[SPEAKER_02]: The thing that people are getting or the thing that they're not the way they're getting, but the thing that you're taking them through.

[SPEAKER_02]: and then consider that next step, or consider what it looks like to just stay.

[SPEAKER_02]: And yeah, I mean, that alone, like when I think about this, because we care so much and we take care of our people so well, people stay for two years, for three years.

[SPEAKER_02]: There's already people that have been around for three years and that's because, [SPEAKER_02]: It's become essential to their business to be in my coaching program, right?

[SPEAKER_02]: So that's really cool.

[SPEAKER_02]: And there will be a point where if you keep your life, if you live wise and you keep your expenses low and you don't upgrade your lifestyle all too much as your business grows, there will be a time where you could, you could stop marketing.

[SPEAKER_02]: And then you don't have to sell anymore.

[SPEAKER_02]: By the way, every step of the process is a sales process.

[SPEAKER_02]: Yep.

[SPEAKER_02]: How a person becomes a lead, communicates, trust, communicates excellence, the buying experience, how a person converts, is a brand play.

[SPEAKER_02]: It speaks of your brand, how people are taking care of, [SPEAKER_02]: are selling them into the concept of staying with you.

[SPEAKER_02]: Staying.

[SPEAKER_02]: It's all a sales process, but I'm telling you at some point, when you have 250 people renewing with you at whatever cost that you charge, that's amazing.

[SPEAKER_02]: A thousand people, you know?

[SPEAKER_02]: of any business, but specifically how you could level up your online business.

[SPEAKER_02]: The biggest thing I need to encourage you with, and I want to know your final thoughts, is to just simply pick and go, like, oftentimes too many people are caught up in, I don't know what my niche is, I don't know what my content should be about, it's like, just just [SPEAKER_02]: You get the best version of a tweak when you get an expert's eyes on your stuff.

[SPEAKER_02]: And by the way, if you are trying to build something out of ignorance and peer blissfulness, you may waste a lot of energy that could be used in the right direction, have you just pay a coach or pay somebody to show you the shortcuts or to show you where not to go or what [SPEAKER_00]: Yeah, I mean to that point, I would say, just, you know, just go, just like he said, but [SPEAKER_00]: you can put yourself in a mode of process when you look at the entire picture all together and that's the goal when your goal right now is just like what's my next small step whether that's prepping my talk that I'm going to do to a group of people and then the next step would be okay what am I going to show on stage that captures information what does that look like [SPEAKER_00]: Okay, that's going to be a community.

[SPEAKER_00]: Okay, where like it's just step by step.

[SPEAKER_00]: And I think that's where people can find progress and not get stuck.

[SPEAKER_00]: I don't know if you feel like it's super overwhelming.

[SPEAKER_00]: Yeah, it's just every little step matters.

[SPEAKER_02]: And just be next up.

[SPEAKER_02]: Yeah, and be cautious.

[SPEAKER_02]: be cautious in making what you're talking about complex because like what you're making it sound like is just like it really is that simple and sometimes something so simple can confound people it can make you feel like you're not doing enough because it's so simple [SPEAKER_02]: But I'm telling you from experience, it's like all we're doing now is just trying to unpack how can we lean things out?

[SPEAKER_02]: How can we remove friction or make things more simple for everybody else to understand?

[SPEAKER_02]: Like, [SPEAKER_02]: Once you start serving people and you put yourself out there as an expert, what tends to happen is you get the first of, you get the right of first refusal when it comes to questions and we get these repetitive questions all the time.

[SPEAKER_02]: Hey, I bought an Fx30, how do I set it up?

[SPEAKER_02]: Like, it's in there.

[SPEAKER_02]: It's somewhere there.

[SPEAKER_00]: It's like there's too much stuff in there now.

[SPEAKER_00]: Yeah, the days are getting lost.

[SPEAKER_00]: So, it's the principle that never fails or Wolfail is less is more.

[SPEAKER_00]: Less is more.

[SPEAKER_00]: Always.

[SPEAKER_00]: Less is more.

[SPEAKER_02]: Anyway.

[SPEAKER_02]: Thanks for listening, thanks for watching.

[SPEAKER_02]: Video is brought to you by the hundredth live episode recording of the department here, live in Las Vegas at our video department HQ.

[SPEAKER_02]: People are buying tickets, do you?

[SPEAKER_00]: Yes, I've seen it.

[SPEAKER_02]: That's so cool.

[SPEAKER_00]: And get your ticket now.

[SPEAKER_02]: Yeah, November 22nd.

[SPEAKER_02]: But we need to like, this week, you have to like, make a note that we shoot and add.

[SPEAKER_02]: while the spot is.

[SPEAKER_02]: Yeah, if you're hearing this, we're going to go public.

[SPEAKER_02]: We're going public.

[SPEAKER_02]: This probably going, we're going public and spots will fill up.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: I want to stick to you.

[SPEAKER_02]: Do dynamic ahead insertions in the podcast.

[SPEAKER_00]: Yep.

[SPEAKER_02]: Pain to real you say.

[SPEAKER_00]: I mean, we only got like 200 spots, but already.

[SPEAKER_02]: Yeah, but already So anyway, all that to say hit the link in the description I hope to meet you in Las Vegas and appreciate you department family for already and if you're still listening DM me and say thank you And then I'll say you're welcome And I'm grateful for you appreciate you are died MP4.

[SPEAKER_02]: Let's go.

[SPEAKER_02]: Let's go