[SPEAKER_00]: If you're putting in the work to show up consistently on YouTube to the best of your abilities, but you're not getting the results, you're not getting the views, you're not getting the growth, you're not getting the traction, it's because you're making videos wrong.

[SPEAKER_00]: Over the last 15 years on YouTube, I've amassed over 3 million subscribers, 70 million views, all on long-form content, and I've boiled down my five easiest video ideas that will work.

[SPEAKER_00]: no matter who you are.

[SPEAKER_00]: Welcome to the department.

[SPEAKER_00]: It's Omar Takori and I'm met with my homies, my bros, art.mp4.

[SPEAKER_00]: Let's go, we're back.

[SPEAKER_00]: And then we got back on the show, Brandon Flanks.

[SPEAKER_00]: So guys, welcome.

[SPEAKER_00]: Happy to be here.

[SPEAKER_00]: Yeah, we uploaded a video last week.

[SPEAKER_00]: Maybe you're watching this and you didn't see that video, but this is kind of a response video to what was happening.

[SPEAKER_00]: People are loving the ideas.

[SPEAKER_00]: And so I wanted to get right into it.

[SPEAKER_00]: If you are posting consistently or you desire to start posting consistently, everyone wants to be consistent, I guess if you're listening to this or watching this, you want to be consistent.

[SPEAKER_00]: The only way to grow on this platform is to upload bulletproof videos.

[SPEAKER_00]: bulletproof videos.

[SPEAKER_00]: There's no tricks.

[SPEAKER_00]: There's no hacks.

[SPEAKER_00]: There's no shortcuts.

[SPEAKER_00]: You must upload bulletproof videos to YouTube and the algorithm, the platform will get you in front of people.

[SPEAKER_00]: Now you're probably thinking.

[SPEAKER_00]: What is a bulletproof video?

[SPEAKER_00]: Yes.

[SPEAKER_00]: A bulletproof video is the best [SPEAKER_00]: It's an honest question, is the last upload you did?

[SPEAKER_00]: Would you say that you uploaded the best version of that video?

[SPEAKER_00]: Personally, no.

[SPEAKER_02]: On YouTube?

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: What was the last video you uploaded?

[SPEAKER_01]: It was like a pickup video, like what I bought recently, but it was rushed and not what I would ideally want it to be.

[SPEAKER_00]: Yeah, and it's funny because like most people don't see you to that way, they don't see it from a standpoint of like, if I put more energy and effort and intentionality into every upload, [SPEAKER_00]: The thing is is we're just checking off a box and that's totally fine if you're just getting started or if you're just Just wanting to be consistent Now I'm gonna break down how this can be very easy for people because it's gonna crazy unlocks, but YouTube rewards the best video like if a video hits your feed [SPEAKER_00]: and you click on it, you usually watch that video, but you're watching that video because YouTube is absorbing all the data.

[SPEAKER_00]: So people are clicking on videos, staying and watching that communicates to the platform of the algorithm, we should send this out to more people like this viewer.

[SPEAKER_00]: So how do you upload the best videos on YouTube or what, like, what is the best?

[SPEAKER_00]: Like, well, here's a second.

[SPEAKER_00]: Let's define best.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Like, what would be the best video?

[SPEAKER_00]: Let's define best.

[SPEAKER_00]: Well, number, I do think there's something to say as someone who studies communication, one of the, one of the rules of [SPEAKER_00]: the art and science and communication is your own grade of yourself, like when you step off of a stage, how you think you did in the realm of becoming a better communicator matters more than what other people thought.

[SPEAKER_00]: If you don't feel like you did what you were supposed to do, then there's room to grow.

[SPEAKER_00]: Yeah, for sure.

[SPEAKER_00]: When it comes to YouTube, it's the same thing.

[SPEAKER_00]: If you upload a video [SPEAKER_00]: like man, I gave it all, I gave it my all on that upload.

[SPEAKER_00]: Amazing.

[SPEAKER_00]: That's that's all you can do, right?

[SPEAKER_00]: But like, how do we expect to like make an impact or do make a dent by just with like, yeah, you know, I just, you know, hit upload.

[SPEAKER_00]: It's like, no, the, the, the, the.

[SPEAKER_00]: The videos that win are the videos that are the best videos.

[SPEAKER_00]: And so I like to say the best videos on YouTube come when you do the research first.

[SPEAKER_00]: Like if you're doing a certain kind of video or you're doing a video on the topic, it would be in your best interest to see what's already out there.

[SPEAKER_00]: This is what's like a crazy, it's okay, you're gonna make a video about something when there's other videos already out there and you don't want to see what's already out there to make yours better like what are we even doing yeah so one way videos could be best is it actually could be shorter like if you make a video on a thing you make the best short video on that when I say short I mean like you know under 12 minutes.

[SPEAKER_00]: That's that that's a way to do it or see opposite of that or it's the opposite.

[SPEAKER_02]: Yeah.

[SPEAKER_00]: I'm going to make the best long version of this video.

[SPEAKER_00]: I'm going to explain thoroughly thoroughly.

[SPEAKER_00]: I'm going to break down my frameworks.

[SPEAKER_00]: I'm going to give you my think.

[SPEAKER_00]: So the big idea here is go and do the research.

[SPEAKER_00]: See how it's done.

[SPEAKER_00]: See how other people are showing up.

[SPEAKER_00]: I love content formats right now.

[SPEAKER_00]: We're doing a podcast.

[SPEAKER_00]: I like to break it down into five content formats.

[SPEAKER_00]: There's podcasting, there's live streaming, there's talking head, there's vlogging, and there's faceless.

[SPEAKER_00]: And I've made content on think media with every one of those content formats sharing the same information.

[SPEAKER_00]: But that was always from this standpoint of how can we make this a better video.

[SPEAKER_00]: So when I make a video called the best camera for YouTube, I could make that in a talking head setting.

[SPEAKER_00]: I could make that in a vlog setting.

[SPEAKER_00]: I could make that in a pot.

[SPEAKER_00]: We can talk about the best camera.

[SPEAKER_00]: So the thing is is you have to make that determination as the creator or entrepreneur as how am I going to deliver this information so that it's the best upload.

[SPEAKER_00]: like I am confident that there are conversations on this channel, the department podcasts that are the greatest and best extensive bulletproof videos on a topic.

[SPEAKER_00]: Like when it comes to paid ads, we have two of them.

[SPEAKER_00]: When it comes to personal branding, I think we have five or six when it comes to YouTube when it comes to taxes taxes when it like we've extended but I'm this is a very meta episode as I break down these five Bulletproof video ideas.

[SPEAKER_00]: It's meta because like we're literally doing it right now.

[SPEAKER_00]: Yeah, hey department fam question for you based on you listening to this podcast you probably are either looking to grow your personal brand this year build your audience online and just stop chasing business and start to have business chasing you.

[SPEAKER_00]: If that's you I want to invite you to the content to cash challenge.

[SPEAKER_00]: This is a five day coaching experience a live coaching experience with myself that's done all on zoom and you get access to a private community and it really is unlike any other experience that I offer.

[SPEAKER_00]: By the end of the challenge, you'll have unreal clarity on what you're supposed to do online and you'll have the insight on how you can make an extra six or even seven figures.

[SPEAKER_00]: Yes, I said seven figures in your business this year.

[SPEAKER_00]: And if any of those things sound great to you, I want you to join the next content to cast challenge.

[SPEAKER_00]: Scan the QR code if you're watching on a television or click the link in the description.

[SPEAKER_00]: Once you go through it, go ahead and upgrade to VIP because you'll get an extra hour of bonus VIP Q&A with me every single day of the challenge.

[SPEAKER_00]: And so looking forward to seeing you there.

[SPEAKER_00]: Let's get back into the combo.

[SPEAKER_02]: Would you say 80% of people creating on YouTube would already say to you, like, oh, more I do make the best video on what it is.

[SPEAKER_00]: Well, the biggest problem about self-awareness is, so it starts with self-awareness.

[SPEAKER_00]: No, it starts with self-awareness.

[SPEAKER_00]: Like, yeah, and I think what you have to do is actually let the market decide.

[SPEAKER_00]: So once you're okay with it, is the market responding?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Well, if people aren't, and you're watching this or listening to this because the market isn't responding or you're wanting to get the market as in like YouTube, not pushing your video and in not getting views.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: People not finding it.

[SPEAKER_00]: It's not landing on people's.

[SPEAKER_00]: So yeah, that was a great, that's a great insight that like most people think they are uploading the best.

[SPEAKER_00]: That's the problem with like, if I ask a room, [SPEAKER_00]: everybody where everybody goes their hand.

[SPEAKER_00]: It all just is the case.

[SPEAKER_02]: Is that it?

[SPEAKER_02]: It starts with being humble.

[SPEAKER_00]: No, and there's something about inviting people into your process.

[SPEAKER_00]: Like I think that's the problem.

[SPEAKER_00]: Like I guess if we can lay a foundation one of the ways to not create bullet proof content is to do it in isolation.

[SPEAKER_00]: Yes, let's go with no one gets to speak into the thing that you're creating that I think that's part of why like you should research is because you're allowing external ideas or what's already been put out there to inform how you're going to show up.

[SPEAKER_00]: What is that phenomenon called?

[SPEAKER_00]: By the way, another thing when it comes to like best best videos is just an updated Like just update the version update the video that kind of like the latest year or the latest year the new way to do something what we're gonna have now What is that phenomenon called where?

[SPEAKER_02]: Like, if I'm editing something and I've been editing it for a couple of hours, I need to either step away and have you look at it.

[SPEAKER_02]: And you'll see something that I couldn't see in the past two hours because I've been so locked in.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Like, what is that?

[SPEAKER_00]: I mean, I would call that contrast.

[SPEAKER_00]: That would fresh eyes.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Um, I don't know if that's a phenomenon.

[SPEAKER_02]: No, because it happens with everything.

[SPEAKER_02]: Oh, oh, you mean like familiarity?

[SPEAKER_02]: I don't know, I don't know, it's something.

[SPEAKER_02]: But like when you're talking about people creating YouTube videos in isolation, that is something like they're in their thing.

[SPEAKER_02]: And they, you know, yeah, I know what I'm trying to say.

[SPEAKER_00]: Oh, yeah, I know what you're trying to say.

[SPEAKER_00]: I think in anything, though, like in business, starting a business in isolation, dumb, trying to create a course in isolation, dumb.

[SPEAKER_00]: And then like, yeah, doing content in isolation.

[SPEAKER_00]: is not wise.

[SPEAKER_00]: Um, but this is why I'm on this flow right now.

[SPEAKER_02]: Yes, it's the proverb, which one.

[SPEAKER_02]: There's wisdom and a multiplicity of counselors.

[SPEAKER_02]: Good job.

[SPEAKER_02]: I didn't love that.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Also, I aren't iron sharp as iron.

[SPEAKER_00]: So one man sharp as another.

[SPEAKER_00]: Like it literally is it's why [SPEAKER_00]: It works.

[SPEAKER_02]: I guess it's not a phenomenon.

[SPEAKER_02]: It's a principle.

[SPEAKER_00]: There you go.

[SPEAKER_00]: Sorry.

[SPEAKER_00]: What we can say?

[SPEAKER_00]: No.

[SPEAKER_00]: I'm on this flow of really unpacking authentic human content right now in the world of AI.

[SPEAKER_00]: and there's just still so much opportunity for people to wait on line without feeling like they're losing.

[SPEAKER_00]: Yeah, you know, so, you know, Omar's going through a chat GPT breakup.

[SPEAKER_02]: You know, like you're not using it.

[SPEAKER_00]: I guess I could use it more, but I don't know.

[SPEAKER_02]: No, I'm just...

[SPEAKER_00]: Messing around well definitely I feel like sometimes and like maybe I should just use my own thoughts and not keep using for sure Yeah, it's a good way to like start something like But like yeah, my thing is just like if if you're using AI so you don't have to get good at something Yes, hmm because like what's still not going to Leave is the idea of just becoming a better scaled human being like it and I'll just I'll just blame the Bible on that one [SPEAKER_00]: He who is skilled in his work will sit amongst kings.

[SPEAKER_00]: Okay, skilled.

[SPEAKER_00]: Like, if skill is, are things that you can develop in your life, the skill of leadership, the skill of communication, the skill of creating the skill of sales, the skill, like they're all these things that if you think AI is gonna replace that ability in you, then, [SPEAKER_00]: That's where I have a hard time, which by the way, it's also where the opportunity lies, because while all these average amateur people are like trying to skip the skill development, the people who are doing the work to become better at the very thing or the people that are going to be at the top.

[SPEAKER_00]: I love that, like how Daniel Priestley talks about trying to build a [SPEAKER_00]: on a tarmac.

[SPEAKER_00]: There are planes in the sky.

[SPEAKER_00]: Omar's personal brand is in the sky and I'm good.

[SPEAKER_00]: We're good and I'm only getting better.

[SPEAKER_00]: Like this is just like the beginning, but if you have not taken off yet, it's going to be really hard to take off because that fog isn't going to clear and it's only going to get thicker and there's going to be the separation of people who are on the tarmac just lost in the fog while there's going to be these people flying.

[SPEAKER_00]: These people [SPEAKER_00]: what a crazy illustration but i thought and what he's what he's essentially saying is it's only gonna get harder to get off get your brand off the ground and that's why people are trying to like go viral and like unpack that thing like [SPEAKER_00]: But let's go into these five things and I have some examples for each one.

[SPEAKER_00]: So the way to win on YouTube is to upload the best version of a video.

[SPEAKER_00]: And my definition of a best version of a video is a bulletproof video, meaning it is [SPEAKER_00]: it's tested.

[SPEAKER_00]: When I say bulletproof it means like this is this can't you can hit it from every angle.

[SPEAKER_00]: Yes.

[SPEAKER_00]: So the first one is compilation content.

[SPEAKER_00]: Compilation content.

[SPEAKER_00]: Most people will upload a video on one thing when you can include multiple things with that one thing and I will give an example.

[SPEAKER_00]: Uh, if you're in real estate, this is going to bless you.

[SPEAKER_00]: There's this YouTube channel that I think she's killing it as a real estate professional and it's Duel Aloha.

[SPEAKER_00]: She made a video and titled what $1 million gets you in Hawaii.

[SPEAKER_00]: What most people will do is they will make a video like what's what a million dollar gets you in Las Vegas or what a million dollar gets you in Dallas, Texas or what a million dollars gets you in New York City.

[SPEAKER_00]: They will just show one property.

[SPEAKER_00]: So she's like, well, let me do three different neighborhoods, three different kinds of properties, three different million dollars.

[SPEAKER_00]: So, [SPEAKER_00]: same idea better video and it's because she compiled the video.

[SPEAKER_00]: I would even go on to say that it's better to just upload one very good extensive video than to break it up in the series and I'm going to go into a little bit of another trick but like think about it.

[SPEAKER_00]: So like, yeah, but before we started the podcast, I asked you, if you made a video on this idea, what would be your interpretation of how to make that the best video?

[SPEAKER_01]: And you said, I would say interviews, shopping, like adding different elements versus just one element.

[SPEAKER_00]: Yes, so there was a video idea.

[SPEAKER_00]: There was a convention in town that tends to happen from either here or an LA or something.

[SPEAKER_00]: It's called Complex Con, which is like, [SPEAKER_00]: fashion, culture, unite, you know, and I said, if you were to make a video recap on ComplexCon, what would be your way of doing the best version of that?

[SPEAKER_01]: Me shopping, me interviewing, brand owners on how they got there, showing booths of like, you know, because it's also art.

[SPEAKER_01]: Just like showing everything, music, food, even doing a food review because like they offer like food from LA that you can't get in Vegas, so literally compiling the whole event versus just what I like or, you know what I mean?

[SPEAKER_00]: Right, yeah, so some people will most people because it's probably on YouTube right now, you can probably find a recap and people are going to show what they bought.

[SPEAKER_00]: Yeah, that's the video.

[SPEAKER_00]: People are going to show.

[SPEAKER_00]: The booths, that was a standalone video.

[SPEAKER_00]: What I'm saying is to just put it all in one video.

[SPEAKER_00]: Like, just make the cohesive.

[SPEAKER_00]: I guess that would be another way.

[SPEAKER_00]: We could call this compilation or cohesive because if you can just upload the most cohesive video on the thing, YouTube will acknowledge that.

[SPEAKER_00]: And this is what's so cool because I know as you're listening or watching your minds racing because you're like, oh my gosh, I can make, I can make the best version of this video.

[SPEAKER_00]: Like if you've been doing something for a very long time, just, just make it in one, just boom.

[SPEAKER_00]: And so, yeah, I mean, I just think when I, when I think about, [SPEAKER_00]: If you wanted to make a video on one thing, just make it on the whole thing, I've been my friend is learning how to get super into cigars and there's this cigar channel and they made a video like any other video it was how how to buy or like humidifier basics and whatever like you know where you put your cigars in so it preserves it.

[SPEAKER_00]: Yeah, the the [SPEAKER_00]: the extent of that conversation, they just, they just got it all done in one video.

[SPEAKER_00]: And it has like 700,000 views.

[SPEAKER_00]: I'm like, this is how you went on YouTube.

[SPEAKER_00]: And then we're talking about like niche content, like, cigars and humidifiers.

[SPEAKER_02]: Yeah, I mean, there's like something to say about that.

[SPEAKER_02]: When somebody has a problem that they want solved and your video is the answer, [SPEAKER_02]: to their issue if you give it to them and then like you also tackle all the other issues they possibly will run into or will deal with.

[SPEAKER_02]: It's like such a relief like I don't have to go find it somewhere else like it's like everything is here.

[SPEAKER_00]: That's why I mean my bulletproof.

[SPEAKER_02]: Right and yeah.

[SPEAKER_02]: I know this is like off topic, but what this reminds me of is like TikTok, like people who make a TikTok about something, and then they're promising something, and then it's like, okay, look out for part two.

[SPEAKER_02]: It's like, no dude, I'm right here right now.

[SPEAKER_02]: Just give it to me right now.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: And that's kind of what it reminds me of.

[SPEAKER_02]: It's like just just give everything they need.

[SPEAKER_02]: That's true.

[SPEAKER_00]: In that video.

[SPEAKER_00]: Which, my thing, this, this is where I'm at when it comes to this versus like quality and quantity and stuff.

[SPEAKER_00]: I would rather you upload, even though my best recommended way of like showing up on YouTube is like once a week, that's like my, you know, [SPEAKER_00]: If you ask me, how should I start?

[SPEAKER_00]: Dude, if you went two times a week, but you made that a priority.

[SPEAKER_00]: That every time you uploaded, it was just an extensive upload.

[SPEAKER_00]: That when people asked the question that are asked, like, you know, this is the only video I need.

[SPEAKER_00]: Or like, is this the only video I need on this topic, dude?

[SPEAKER_00]: Amazing like let's freaking go.

[SPEAKER_00]: Yeah, you know, and I think there is even something to say about It will reset attention every time you go into the next thing Yeah, I mean that's it.

[SPEAKER_00]: It's just like if you want to make three videos Consider making those three videos one video if it's all if it's if it makes sense to say I do want to do that What how do I decide if it should be a long video or a shorter video?

[SPEAKER_00]: Dang you want me to go to the next one bro.

[SPEAKER_00]: I'll change my list up.

[SPEAKER_00]: I'm gonna go to the next one Okay, so I'm like sorry that was just a genuine.

[SPEAKER_00]: No, yeah, that's great.

[SPEAKER_00]: But it's just good because your question The answer is the the next hit right.

[SPEAKER_00]: I will say even in in my case how I've seen this is the like video podcast set up Like think about it like I've made videos where it's the only video you need to watch [SPEAKER_00]: on it for a video like a YouTube studio set up or do I'm talking like think media days I would make these like extensive videos rather than it just being about the light or just being about it would just be like the whole thing yes you know saying so your question was that saying your question was my question I do I know how how do I know if like say I want to make I wanted to make three videos but I'll just put it in a one [SPEAKER_02]: How do I know if it's supposed to be longer, like a longer video or a shorter video?

[SPEAKER_00]: Yeah, so the next video idea is to upload course content Course content.

[SPEAKER_00]: So course content is You literally upload a course as one video [SPEAKER_02]: further elaborate.

[SPEAKER_02]: So they he pulled out further elaborate.

[SPEAKER_02]: That's one time.

[SPEAKER_02]: You said by now monon.

[SPEAKER_00]: But we are out here educated and with our long words course content.

[SPEAKER_00]: If you think about what have you ever purchased a course before?

[SPEAKER_01]: Well, like college college color.

[SPEAKER_01]: Sure.

[SPEAKER_02]: I have purchased a video editing course in the past and then what's inside the course?

[SPEAKER_02]: The course is a [SPEAKER_02]: List of videos like volume succession.

[SPEAKER_02]: Yes, starting from one to ten.

[SPEAKER_02]: Yes.

[SPEAKER_00]: Yes That's the upload got it.

[SPEAKER_00]: So like how do you know if you should do like short videos along video I air toward long to answer your question even more Clearly it would be Go longer because it's less crowded go longer because there's less competition [SPEAKER_00]: There is not that many people and this is why I wanted to give make this video because it's literally handing you ideas to make the best long version of a video without having to think of it like it's sitting down and shooting a long video.

[SPEAKER_00]: Because if you think about it like breaking it up like a like a compilation then it's like I'm going to shoot three videos.

[SPEAKER_00]: But I'm just going to put them together and then the course is like I'm going to shoot a course.

[SPEAKER_00]: I'm just going to put it together and it's underrated because [SPEAKER_00]: The most competitive time frame on YouTube right now is the medium upload.

[SPEAKER_00]: It's the 8 to 15, 18 minutes, 8 to 15 minutes, right?

[SPEAKER_00]: Everyone who's getting started on YouTube is uploading 8 to 15 minute videos.

[SPEAKER_00]: where the where there's huge competition or where there is a low supply high demand it's with the shorts vertical videos on YouTube shorts and very very long video so it's like shorts and longs you know so that's I I think that's that the answer is how do I know when to upload dude if you could make it long girl make it longer got it but with course content [SPEAKER_00]: it's just putting like literally sitting down shooting a course and just stitching it together.

[SPEAKER_00]: I used to call this the mothership strategy and the mothership strategy because if you ever saw like a [SPEAKER_00]: What's the movie Tom Cruise and Tom Cruise movie is Tom Cruise the planes.

[SPEAKER_00]: I don't know what they just But shouldn't possible Tom's gun.

[SPEAKER_00]: Tom gun.

[SPEAKER_00]: Oh, no.

[SPEAKER_00]: Dang dude.

[SPEAKER_00]: We got to clean that up because it's going to be just like a good dumb.

[SPEAKER_00]: Okay.

[SPEAKER_00]: No, that's what I mean.

[SPEAKER_00]: All right.

[SPEAKER_00]: Okay.

[SPEAKER_00]: So top gun.

[SPEAKER_00]: Okay.

[SPEAKER_00]: There's like the scene where all these planes take off from the battleship and then they come back.

[SPEAKER_00]: Yes, the carrier.

[SPEAKER_00]: Yeah, so this is what's cool about course content is it's like, you are going to upload the course as one video.

[SPEAKER_00]: Okay.

[SPEAKER_00]: But here's what's cool.

[SPEAKER_00]: You can cut up the modules and still upload them as singular videos.

[SPEAKER_02]: Okay, so you make way like legit cutting out that portion.

[SPEAKER_02]: Yeah, just like just and re uploading this upload.

[SPEAKER_02]: Not like re filming it.

[SPEAKER_00]: No, you're re filming it.

[SPEAKER_00]: But we're talking about that's easy.

[SPEAKER_00]: Dude, if your problem is to be consistent.

[SPEAKER_00]: Mothership content.

[SPEAKER_00]: Oh, that's amazing.

[SPEAKER_00]: So here's what's cool.

[SPEAKER_00]: Let's just take on the example that you had, you bought a editing course, video editing course.

[SPEAKER_00]: Yes.

[SPEAKER_00]: So the first module maybe I'm just going to assume as I used to edit video is planning and preparation.

[SPEAKER_00]: Something like that.

[SPEAKER_00]: Right.

[SPEAKER_00]: Let's just say that's different.

[SPEAKER_00]: And then inside of the module is sub videos or like, you know, sub breakdowns into tutorials.

[SPEAKER_00]: Then the next video is like getting started.

[SPEAKER_00]: And then the next video is like making your first edit and then next video is export settings and next version like That whole thing uploaded on YouTube and then each like module getting started editing in Premiere Pro Which I actually did by the way how to edit in Premiere Pro for beginners that video if I'm not mistaken has three million views I don't even edit videos in that video.

[SPEAKER_00]: I just show you how to get started just put your folder here Namer folder this save the file in here and now you're ready to edit [SPEAKER_02]: But I was like, he click-bated people around.

[SPEAKER_00]: It sounds like, but, hey, I mean, that's what's crazy because most people don't necessarily need the, but then what's crazy, I did make the 55 minute version of that.

[SPEAKER_00]: I don't mean premiere, yeah, and that one has a million views.

[SPEAKER_02]: Yeah, because I was just about to say, like, this is very specific, but for people who have editing horses that they sell, like editing horses, bro.

[SPEAKER_02]: What?

[SPEAKER_02]: I'm just, I heard horses.

[SPEAKER_02]: I don't know horses, bro.

[SPEAKER_02]: Like, if they were to stop, like say they're not really selling it well, you know, and they're not making sales on it, if they just upload that to YouTube and package it, like, hey, this is typically something I would sell, but I'm just going to literally give it all away.

[SPEAKER_02]: Like, I just wonder that would do well.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: That, that internal dialogue is the internal dialogue everyone who's winning online has.

[SPEAKER_00]: I can't believe I'm uploading this for free, got it.

[SPEAKER_00]: If you feel, that is a great indicator that that should be content posted.

[SPEAKER_00]: And I'll tell you why you should just post it and forget your fears of lack.

[SPEAKER_00]: Because the challenging thought is like, no one's gonna pay me money if I'm gonna give it all the way.

[SPEAKER_00]: It's actually the reverse history.

[SPEAKER_00]: more people will pay you money because you gave it away, so like the person who freely gives freely received, that's a biblical principle, and there is something to say about those that.

[SPEAKER_00]: That's how industries are getting disrupted.

[SPEAKER_00]: It's just taking one person to get up on video and share here's how the industry really works.

[SPEAKER_00]: And people are like, do you can't be sharing that?

[SPEAKER_00]: You can't say that industry secrets, but those are the people that are blowing up, because they're just putting it out there and here's the process.

[SPEAKER_00]: And like, who are you more willing to trust?

[SPEAKER_00]: The person that's just freely sharing or the person that's gatekeeping.

[SPEAKER_00]: And in our last conversation, we talked about understanding the context of consumption.

[SPEAKER_00]: If somebody's consuming that video that you feel afraid to post [SPEAKER_00]: They're not going to get it all anyway.

[SPEAKER_00]: YouTube is a free consumption platform meaning people are consuming from a standpoint of indulgence.

[SPEAKER_00]: Like it's not really like you might be taking notes right now.

[SPEAKER_00]: You might want to watch this a second time.

[SPEAKER_00]: And that's why a lot of people do.

[SPEAKER_00]: They watch these over and over.

[SPEAKER_00]: But like you sitting down a second time, you're going to get some more out of it.

[SPEAKER_00]: So it is, it's, it's just such a scarce mentality when people are like, no, I don't want to give it all the way because they would rather like charge for it.

[SPEAKER_02]: But it is interesting to think that there are people out there that will watch that super valuable video get a lot out of it, but still want the next step.

[SPEAKER_02]: Because I remember, like just a quick example, I remember I was needing help with my taxes [SPEAKER_02]: Long videos very thorough with like all the processes and all that stuff and I came to the conclusion in myself I just want to like pay her.

[SPEAKER_02]: I just want her help.

[SPEAKER_02]: I just want her to do it and she had no links anywhere But I came to that conclusion Yeah, no for sure.

[SPEAKER_00]: So it's yeah, so there are those people out there.

[SPEAKER_00]: It's the law of reciprocity [SPEAKER_00]: When somebody gives so much value, even in the human context, some people actually use it as a manipulative tactic.

[SPEAKER_00]: It's like, let me give you this, so I have your loyalty.

[SPEAKER_00]: But I'm not saying do that.

[SPEAKER_00]: I'm saying when you are so generous, people just feel like they got.

[SPEAKER_00]: This is honestly, if you build your person around, if you build your personal brand around this concept of when I think of you, I just think about how much game they give, how generous they are with the information.

[SPEAKER_00]: When you release something, they're buying [SPEAKER_00]: from that place, when I say focus on feeling, they're buying from the place of like, man, dude, I know they're just releasing their first book, I'm gonna buy 10 copies.

[SPEAKER_02]: Yeah.

[SPEAKER_00]: Because up until this point, I've gotten so much value.

[SPEAKER_00]: There are essentially buying you, right, instead of the actual thing.

[SPEAKER_00]: Exactly.

[SPEAKER_02]: So that's the work with people that they know like interest.

[SPEAKER_00]: Yes.

[SPEAKER_00]: So that's what's really cool about.

[SPEAKER_00]: By the way, all of these is because they're more long-form driven, very, very long-form driven, the likability and the trust and all that's up is being created too.

[SPEAKER_00]: I do want to share an example of someone I know that recently did this, and this is a friend of mine, his name is Caleb Raulston.

[SPEAKER_00]: who uploaded a six hour video on how to build a personal brand insane his YouTube channel or the the video By the way, he had a brand new YouTube channel.

[SPEAKER_00]: So if you have a brand new YouTube channel just upload a course as a video six hours is crazy six hours is crazy.

[SPEAKER_00]: It doesn't have to be six hours a [SPEAKER_00]: It has to be six hours.

[SPEAKER_00]: I'm just messing.

[SPEAKER_00]: So when he, yeah, he just started taking his YouTube channel pretty serious about a year ago, but seven months ago, how to build a personal brand.

[SPEAKER_00]: And in parentheses, it says full course.

[SPEAKER_00]: It is six hours and 22 minutes.

[SPEAKER_00]: It has 657,000 views.

[SPEAKER_00]: And he's told me that it grew his email list by 23,000 emails.

[SPEAKER_00]: One video.

[SPEAKER_01]: That's fire.

[SPEAKER_01]: That's 23,000 is wild.

[SPEAKER_00]: Now, did Caleb shoot a video without stopping for six hours?

[SPEAKER_00]: Of course not.

[SPEAKER_00]: What he did though is he did plan out a course and where somebody would typically charge for this information.

[SPEAKER_00]: He put it out there for free.

[SPEAKER_00]: He has not had a business problem since.

[SPEAKER_00]: Like, I mean, he just puts it on his real that he's hiring a YouTube editor.

[SPEAKER_00]: On a more practical level, if that's not practical enough, I think about two people that were in intercircle or in intercircle, one was Venture's Fly Fishing Co.

[SPEAKER_00]: They would upload a full-blown course on how to get started with Fly Fishing.

[SPEAKER_00]: We're talking Fly Fishing.

[SPEAKER_00]: Talk about niche down.

[SPEAKER_00]: Let's even, like, only find that out Venture's Fly Fishing Crash [SPEAKER_00]: And then three hundred three hundred nine thousand views in a year, and then the rest is a theory.

[SPEAKER_00]: And then we have Joe Mailing, 23 leather co.

[SPEAKER_00]: He uploaded, you know, how to get started making leather goods.

[SPEAKER_00]: He has a full blown course.

[SPEAKER_00]: I just want to share because these are real people, real stories, and people I know.

[SPEAKER_00]: So his video entitled, [SPEAKER_00]: There you go, leather tooling for beginners how to use the tools you need 177,000 views in one year.

[SPEAKER_00]: Just uploading a course onto YouTube.

[SPEAKER_02]: Course content, course content.

[SPEAKER_00]: The next idea is kind of the reverse.

[SPEAKER_00]: So we don't have to spend too much time, but it's called a content marathon.

[SPEAKER_00]: content marathon.

[SPEAKER_00]: When you grew up, do you remember watching on certain days like at the end of a season of like fresh Prince of Beller, they would watch back this season?

[SPEAKER_00]: and then there was like commentary in between about that recording in the show.

[SPEAKER_00]: And I remember when we shot that scene and so a content marathon is actually planning out a series of videos that you will then stitch into a long video.

[SPEAKER_00]: It's the reverse from course content.

[SPEAKER_00]: Got it.

[SPEAKER_00]: Let's just map this out and give you the content calendar in this regard.

[SPEAKER_00]: Let's say for the next 11 months, January to November, you will upload a 10 to 25 or 30 minute video on one idea.

[SPEAKER_00]: And then over the year or every month, you will add to that series in December.

[SPEAKER_00]: Talk about making bullet proof content.

[SPEAKER_00]: You ready for it?

[SPEAKER_00]: In December, you're going to stitch these videos together as one video, but you're not going to just do that.

[SPEAKER_00]: You're going to shoot intros and outros in between each video, answering questions that came on the original uploads.

[SPEAKER_02]: My goodness.

[SPEAKER_00]: So, you want to upload the best version of a video, answer the questions on the videos when you first posted them.

[SPEAKER_00]: Well, nobody answered asked any questions on the video.

[SPEAKER_00]: I'm glad that's a problem.

[SPEAKER_00]: Go on another person's video.

[SPEAKER_00]: That does really well.

[SPEAKER_00]: And look at the questions in their comments.

[SPEAKER_00]: So then, [SPEAKER_02]: And every sector's no excuse.

[SPEAKER_00]: Dude, I'm just the guy that's going to give it to you straight and there's no excuses.

[SPEAKER_00]: No.

[SPEAKER_00]: I did this.

[SPEAKER_00]: So I did this with studio setups, des setups, every month or so often, I will upload a desktop tour or a desktop video.

[SPEAKER_00]: At the end of the year, I would stitch it together and that was, so literally it's literally like the fresh prints like Marathon It would be like, I'll come up and be like, so how crazy was that that set up?

[SPEAKER_00]: You know, like one of my favorite things about that is just the ability to like shoot a video without even trying There was a couple of questions that came in the first one was, how did you plug in this thing into that thing or What did you use to get this footage to that like and then I just addressed the question and guess what happens when you do that [SPEAKER_00]: People watching the video are like, I had the same question, then you're helping multiple people.

[SPEAKER_00]: And you're helping multiple people.

[SPEAKER_00]: And so I don't want to believe at the point.

[SPEAKER_00]: This is content marathon.

[SPEAKER_00]: So you're going to plan out a series.

[SPEAKER_00]: So we were talking about Vukam.

[SPEAKER_01]: Yeah.

[SPEAKER_00]: He's a watch dealer in New York City.

[SPEAKER_00]: Actually, you got to meet him when we went [SPEAKER_00]: Fastflips.

[SPEAKER_00]: He has a series called Fastflips.

[SPEAKER_00]: Now, it's not super planned out.

[SPEAKER_00]: It's more like spontaneous and it's short form.

[SPEAKER_00]: I'm just saying, if his video guy just flipped it sideways and they uploaded a year.

[SPEAKER_00]: a flash fast flips into a two-hour video.

[SPEAKER_00]: He would have the greatest video on flipping watches in New York City.

[SPEAKER_01]: And then he could even add like how much he made throughout that.

[SPEAKER_00]: Oh my goodness.

[SPEAKER_00]: There's like all that stuff.

[SPEAKER_00]: Then the creativity comes later and you could just whatever your interpretation to make it better than do it.

[SPEAKER_03]: Yeah.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: So, I mean, like, when you think about, like, let's think about your case, so you've, you know, you've been learning about new brands, I mean, how many, how many shipments have you gotten from like random brands?

[SPEAKER_01]: Yeah, over the year.

[SPEAKER_01]: Um, all the last say seven months, it's been a lot from like, skin care to clothing to shoes.

[SPEAKER_01]: So, I don't know.

[SPEAKER_01]: It's just like, I'd be average like four or five a month now.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: make the skin care video make the shoes video make the top garment the bottoms whatever like I mean yeah so that is called content marathons I have won a lot with these with these ideas we're sharing [SPEAKER_00]: The next one is conversation content, conversation content.

[SPEAKER_00]: The issue with making videos all by yourself is that all the ideas just come from you.

[SPEAKER_00]: The reason I like to call this conversation content, it's essentially thinking about your YouTube channel, but have a co-host.

[SPEAKER_00]: even if you're gonna do talking to you.

[SPEAKER_00]: The thing is, what you guys don't know when I upload what we call this is called the solo pods, where even though there's three people at this point or maybe it's just me and art, there's solo pods because they're really talking head to videos.

[SPEAKER_00]: But if I just delivered the talking head without anyone speaking into it, it would be limited in nature.

[SPEAKER_00]: but like you add one other human being and then it just creates another level of interest and studies have shown.

[SPEAKER_00]: when there are more people talking than one, people tend to stay more engaged.

[SPEAKER_00]: This is why panels, I don't know if you've ever been to a live event or a conference and you are watching a panel, that hour goes by like this.

[SPEAKER_00]: Oh yeah.

[SPEAKER_00]: It's also why reaction content does really well.

[SPEAKER_00]: A lot of the times, reaction content gets more views than the actual video of what they're reacting to.

[SPEAKER_00]: but it's because we want commentary.

[SPEAKER_02]: Yes, we want to know what other people are thinking.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: I noticed that a lot lately with like MBA, for example, like people will just be in the corner like talking, and I'm like, oh, that's another, you bring that up, it makes total sense.

[SPEAKER_00]: Right.

[SPEAKER_00]: And this is not just podcasting.

[SPEAKER_00]: I want people to know that if you are delivering talking to a video, you can have somebody else with you.

[SPEAKER_00]: So like when I say conversations, [SPEAKER_00]: I think back to like, I'll tell you like my thinking on why we, I even include art into the podcast and I don't even include him necessarily into the process of like the information.

[SPEAKER_00]: The point is that he brings fresh eyes.

[SPEAKER_00]: The point you're here for is that you can, you can actually poke holes into this because people are skeptics while they're listening to experts and the only way to dumb down the [SPEAKER_00]: like when I remember when Mary Ella worked for us, she didn't know anything about like online business and stuff like that, but then her questions are so pure and honest, yeah, and I'm able to do a dress them in the moment, but most people are actually where she's at, not where I'm at, obviously.

[SPEAKER_00]: It's not so obvious when you're like making the videos.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: You just think everybody like is at the, [SPEAKER_01]: Yeah, well, even when I was like, all right, what are we gonna talk about?

[SPEAKER_01]: You're like, well, I can't tell you.

[SPEAKER_01]: Right.

[SPEAKER_01]: And I'm like, okay, like I'm going into this blind guys.

[SPEAKER_02]: And then like, I was briefly going over some of it and you started asking questions and we had to stop you.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: And I mean, this happened, okay, so I'm gonna give you my psychology on my podcast and I can't believe I'm giving this away for free.

[SPEAKER_00]: But here we go, I started a podcast because I didn't want to show up so polished.

[SPEAKER_00]: So I wanted to create the expectation that when people consume the content, they're consuming a very raw, unfiltered kind of version of who I am.

[SPEAKER_00]: As I'm a one, number two, I knew that I could leverage other people's expertise.

[SPEAKER_00]: So the reason why I think I've only shot one solo pod with nobody just myself, and that was when I was in LA, but I also was reacting to a podcast.

[SPEAKER_00]: You know, uh, which was Daniel Presley.

[SPEAKER_00]: Yeah, Cody Sanchez.

[SPEAKER_00]: It was really good.

[SPEAKER_01]: And um, and you did it in like even more to lobby.

[SPEAKER_01]: Yeah, I just Which I respected because I thought you were like in some random cabin.

[SPEAKER_00]: I know you guys have that the fireplace by me But the reason why I love it is because I don't necessarily have to bring the the majority of the contents.

[SPEAKER_00]: Yes.

[SPEAKER_00]: I can just be a facilitator of it now [SPEAKER_00]: There's a role when you have a second person making videos with you, and their job is to be the audience advocate.

[SPEAKER_00]: And so, when I have an expert on the show, like a Dan Martell, Miron Golden, Daniel Priestley, I lean wilder, Neo Davis, like when I have people that are like brilliant, I'm the audience advocate.

[SPEAKER_00]: So then I have the intuition of who the audience is, because I'm obsessed with the audience.

[SPEAKER_00]: You know, like, you guys don't realize it's like, oh my gosh, it's just like, oh, we're just talking to me.

[SPEAKER_00]: Yeah, because I'm obsessed with your problems.

[SPEAKER_00]: I'm obsessed with your journey.

[SPEAKER_00]: I'm obsessed with you doing what you feel called to do.

[SPEAKER_00]: And so I'll become the audience advocate.

[SPEAKER_00]: In this case, you guys are the audience advocate.

[SPEAKER_00]: Yes.

[SPEAKER_00]: So the reason why it's powerful to have at least one, two better and understand that there could be some logistics there, but I mean, so what, I mean, we could break that down, too, and just a moment is that art and you are the audience advocate.

[SPEAKER_00]: So like, people are so glad that they were somebody there to break the information while it was being delivered.

[SPEAKER_00]: And I'm always encouraging art to like, [SPEAKER_00]: What do you mean by that?

[SPEAKER_00]: Don't be gunshot.

[SPEAKER_00]: Don't be gunshot.

[SPEAKER_02]: Be gunshot.

[SPEAKER_00]: Dude, somebody up.

[SPEAKER_00]: This was what's crazy.

[SPEAKER_00]: Like somebody who did this a long time ago that I didn't even realize to like, I was putting this together was Robert Kiyosaki.

[SPEAKER_00]: Really?

[SPEAKER_00]: Bro, Robert Kiyosaki, Rich Dad Poor Dad.

[SPEAKER_00]: Oh, OK.

On his YouTube channel, had this little young lady.

[SPEAKER_00]: as it's co-host.

[SPEAKER_00]: So here's this like 50, 60 year old dude giving like all this wealth game, even while he's teaching, and she's just sitting there, and she's like, but what would you say, if I wasn't making that much money a year?

[SPEAKER_00]: Well, let's, let's, how much you want it, look, and then there, [SPEAKER_00]: and she's bringing this like innocent perspective to break the information he's delivered.

[SPEAKER_00]: Literally, you can pull up Robert Kiyosaki, go to his old videos, and then she actually would intro the video.

[SPEAKER_00]: She would be like the, the, the, the co-hosts.

[SPEAKER_01]: Yeah.

[SPEAKER_00]: But I, I just realized how brilliant that was, because he's an old guy.

[SPEAKER_00]: who can easily date himself by just making videos by himself or with people his age.

[SPEAKER_00]: But he was very smart to just include a young adult and that perspective.

[SPEAKER_00]: while talking about his concepts from Rich Deadboard.

[SPEAKER_00]: Just brilliant.

[SPEAKER_02]: So good.

[SPEAKER_00]: So I didn't make this stuff up.

[SPEAKER_00]: This is like real stuff that we're talking about here.

[SPEAKER_00]: Let's go through logistics.

[SPEAKER_00]: Let's just say, OK, Omar, if you have two people, how would you conduct it?

[SPEAKER_00]: OK, number one, the easiest way to conduct a two person video in person is one angle and two wireless microphones.

[SPEAKER_00]: You can use your smartphone, use one camera, and get just like little clip on mics.

[SPEAKER_00]: I love the Holly Land, Mark Tuss.

[SPEAKER_00]: There's a few different versions, but it's like $120.

[SPEAKER_00]: Bare minimum.

[SPEAKER_00]: If you want to take it up a notch.

[SPEAKER_00]: I used to get, I got paid $10,000 a month to produce a podcast for a couple in town once and it was one angle that I turned into three.

[SPEAKER_00]: So you have the wide shot and then you duplicate the shot and you zoom into the second person and then you duplicate the other one and you zoom into the other person.

[SPEAKER_00]: And now you have three angles, you have two tights and a wide and then I would just switch between the two.

[SPEAKER_00]: It feels like there's three cameras.

[SPEAKER_00]: Okay.

[SPEAKER_00]: Now if you really want to get crazy, [SPEAKER_00]: by the road video switcher, get to cameras, get to microphones, it will switch when you talk.

[SPEAKER_00]: No editing.

[SPEAKER_00]: Congratulations.

[SPEAKER_01]: How much does that whole set up?

[SPEAKER_00]: The new one is like four, 500 bucks.

[SPEAKER_00]: You get HDMI cables.

[SPEAKER_00]: Let's just call it like a basic Sony camera with a lens.

[SPEAKER_00]: Dude, let's call it a point and shoot.

[SPEAKER_00]: Let's just get a ZV1.

[SPEAKER_00]: Mark two, those are $1,000 each, $2,000.

[SPEAKER_00]: You're like $25,000 $3,000 and it's boom, you're, you're set.

[SPEAKER_02]: It's funny when you get into this stuff, though, because everything is a can of worms at some point.

[SPEAKER_00]: Oh no, first of all, because then, what about virtual and amazing?

[SPEAKER_00]: Made it even easier.

[SPEAKER_00]: Let's do a virtual conversation.

[SPEAKER_00]: What should we use software-wise?

[SPEAKER_00]: I like Riverside, I like Streamyard, but you can use Zoom.

[SPEAKER_00]: Yeah, like I mean there's so many ways to do it.

[SPEAKER_01]: Um, well, I do have a question because you posted recently that you did a pod in New York.

[SPEAKER_01]: Hmm.

[SPEAKER_01]: No cameras, no microphones, no lights.

[SPEAKER_01]: What did he film that pod on or like, oh, like, explain that whole setup?

[SPEAKER_00]: Oh, yeah, I know.

[SPEAKER_00]: Um, so when I said no lights, I meant no lights from the standpoint of like no artificial.

[SPEAKER_00]: No, yeah.

[SPEAKER_00]: I used the window light when I said no cameras, I used two iPhones to shoot the podcast.

[SPEAKER_00]: One, I actually mounted on my laptop because I only had one little tripod for my phone.

[SPEAKER_00]: And, um, [SPEAKER_00]: And then for the mics, I just use like the wireless DJI's.

[SPEAKER_00]: Okay.

[SPEAKER_00]: So yeah, and then those record really high quality.

[SPEAKER_02]: But like no physical mics.

[SPEAKER_00]: Yeah, no, no like podcast mics.

[SPEAKER_00]: No, yeah.

[SPEAKER_00]: But then when I linked up with Chris and did a second conversation, shot it on a camera, window lighting.

[SPEAKER_00]: He had a handheld mic, which is what I usually travel with when I have art with me.

[SPEAKER_00]: And then that was plugged into a recorder.

[SPEAKER_00]: It's like that one sounded really good, but it's like it's so lean.

[SPEAKER_00]: There's no cables.

[SPEAKER_00]: There's no nothing and I mean, I'm I am one to prove points Like I just want to prove the point like it doesn't need to be crazy like we've gotten so far with this podcast [SPEAKER_00]: with two angles.

[SPEAKER_00]: We started with three.

[SPEAKER_00]: It's a remove one like, and then we use AI to edit it with a premier pro and autopot plugin.

[SPEAKER_00]: But yeah, that was a set of two phones and a wireless mic.

[SPEAKER_00]: And the wireless mic wasn't even plugged into the phones.

[SPEAKER_00]: It's just recording.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: So it was super lean.

[SPEAKER_00]: It was pretty fire.

[SPEAKER_00]: That's crazy.

[SPEAKER_00]: I mean, either one or you don't.

[SPEAKER_00]: You either want it in a bro, you either want it or you don't.

[SPEAKER_00]: So just to review, we have compilation content.

[SPEAKER_00]: That is where you, if you're thinking about making a video on a topic, think about how you can make it in different contexts.

[SPEAKER_00]: We have, [SPEAKER_00]: course content, where you literally upload a full-blown course, shoot it straight through, upload it, then we have content marathons, which is the reverse.

[SPEAKER_00]: You're going to upload a series of content, stitch it together.

[SPEAKER_00]: We have conversation content, which is like podcasting or talking head with two people.

[SPEAKER_00]: which I guess is a podcast as soon as you, as soon as that happens, but what I've, by the way, let me really cool example of a channel, his name is Simon Squibb, and this guy is, he makes a content with two people with a guest, but they draw, they draw frameworks, they draw shapes, they're doing graphs, and it's in, there's a top-down angle.

[SPEAKER_00]: And it's, it's real time content, but there's a, there's a, there's a level of a demonstration or a visual aid, I guess you could say, that's not done in post.

[SPEAKER_00]: It's done in real time, which is what I love.

[SPEAKER_00]: I love that like, I uploaded a video called don't edit your next YouTube video.

[SPEAKER_00]: And it was a video that was shot straight through.

[SPEAKER_00]: You can literally see me back up from my camera.

[SPEAKER_00]: hit a hook and then I had sticky notes and I had a white board and I just delivered a video in real time.

[SPEAKER_00]: No edit took the SD card out plugged it into my computer and dragged it directly to you to like we make this harder than we need to be guys so that's conversation content and that was that that was a little trick though like or a little hack use a visual aid if you have it it's helpful.

[SPEAKER_00]: The next and last will be crowd content.

[SPEAKER_02]: Crowd content.

[SPEAKER_00]: Crowd content.

[SPEAKER_00]: What which is happening?

[SPEAKER_00]: This is new to me.

[SPEAKER_00]: What is this?

[SPEAKER_00]: This is having a live audience.

[SPEAKER_00]: Hmm.

[SPEAKER_00]: While you deliver a video.

[SPEAKER_00]: So they can ask you questions live?

[SPEAKER_00]: Yes.

[SPEAKER_00]: So when I say live audience, it could be a virtual audience.

[SPEAKER_00]: It could be an in-person audience.

[SPEAKER_00]: Myron Golden grew his YouTube channel by just turning on a camera and speaking to a small studio audience.

[SPEAKER_00]: This isn't a brand new concept, but it's brand new in the sense of showing up on YouTube this way.

[SPEAKER_00]: Like, it's funny, because it's like, most of you guys could start or you have a community, [SPEAKER_00]: And you can put a time on the calendar every week or every two weeks or every month where when you record, you have an audience, you can invite people in person or literally you can have them on zoom, we've done this and it's it's one of the smartest things you could do because.

[SPEAKER_00]: I'll say why it's smart in person and then I'll say why it's dope virtually.

[SPEAKER_00]: So the in-person vibe, very underrated, but we're talking about bulletproof content, right?

[SPEAKER_00]: When you're preparing a lesson or when you're preparing a talk or a sermon, you don't necessarily always know when you're going to hit what is called a vein.

[SPEAKER_00]: What tends to happen is when you hit it, you see heads move.

[SPEAKER_00]: How do you see head move?

[SPEAKER_00]: How do you see heads move if you're filming videos all by yourself to a camera?

[SPEAKER_00]: So a guy like Myron who invites people into his studio when he delivers a YouTube live, he prepares, but when something strikes a chord, he knows to sit on it just by the reaction from the head or like the expression.

[SPEAKER_00]: You have no idea the power of what that does for the capture of that presentation.

[SPEAKER_00]: It's...

Can AI do this?

[SPEAKER_01]: No.

[SPEAKER_00]: No.

[SPEAKER_01]: Well, if you see people in the crowd reacting, imagine the people watching it at home.

[SPEAKER_00]: So you're actually getting real life feedback in the moment.

[SPEAKER_00]: by just a laugh.

[SPEAKER_00]: You could tell a joke and there's a laugh and you're like, oh, you guys thought that was funny.

[SPEAKER_00]: Now you're gonna like sit in that moment, which is bullet proofing the content.

[SPEAKER_00]: And when I also say bullet proof content, I mean no one else could do this, but you.

[SPEAKER_00]: So like, [SPEAKER_00]: So having a life, even if there's three people, even if there's five people, even if there's one other person and you don't want them on, but they're there to learn, like have a camera rolling and like let them just like, you're whatever.

[SPEAKER_00]: Right.

[SPEAKER_00]: So that's life.

[SPEAKER_00]: That's the benefits of doing it live.

[SPEAKER_00]: It's why I believe sermons are so powerful.

[SPEAKER_00]: Rather than a pastor sitting in front of, by the way, okay, let's break this down.

[SPEAKER_00]: How about this?

[SPEAKER_00]: The biggest church in America is life church by Craig Rochelle.

[SPEAKER_00]: He shoots his sermons on Thursdays.

[SPEAKER_00]: They have over 100,000 people attend their campuses across the country, and he shoots one sermon, but he shoots that sermon with an audience.

[SPEAKER_00]: And it does fine because there's an audience and because he's preaching the Word of God.

[SPEAKER_00]: but it's the dynamic of the feedback you're getting from a live audience.

[SPEAKER_00]: It's why it could be just put on screen with a real audience after the fact, it's like, it's literally captured.

[SPEAKER_00]: So like, that's the power of having a live audience.

[SPEAKER_00]: And I think the future is, [SPEAKER_00]: Talk about like a very nuanced scaled idea is if you have access to a space and you build an audience, maybe on Instagram and on YouTube and you invite people maybe, maybe you have an email segment where it's like everyone in Las Vegas gets, hey, we're filming tomorrow or we're filming this Wednesday or whatever and then you can just come.

[SPEAKER_00]: It's brilliant to do that.

[SPEAKER_00]: Now you can do the same thing just do it virtually.

[SPEAKER_00]: So, we've done this with our inner circle that when we have an expert on the podcast, if we can logistically make it happen, we'll get the inner circle on.

[SPEAKER_00]: You guys are free to join, and at the end, you guys get to ask the expert a question, ask Irwin McBanett's a question, ask Miron Golden a question.

[SPEAKER_00]: I had these guys Steven and Steven, we did a conversation on paid ads, [SPEAKER_00]: And we had the inner circle on virtually and at the end of the conversation.

[SPEAKER_00]: I said you guys have any questions the first question that came in So how much money would you think to get started running pay debts?

[SPEAKER_00]: We had a two-hour conversation and I did not think to answer that.

[SPEAKER_00]: Yes that question I'm so glad that I had a live audience Virtually so that we could break that when Irwin McMannis was on a couple months ago [SPEAKER_00]: Some girl, she was literally like, I have a speaking engagement two days from now, and I'm speaking in front of high school, there's how should I prepare?

[SPEAKER_00]: There's no way I could have, yeah.

[SPEAKER_00]: And he was able to give directly to that scenario, unpack some things, and even broke a belief like in the moment.

[SPEAKER_00]: I'm just saying, crowd content.

[SPEAKER_00]: Like when you're creating videos, do what you can to have a crowd.

[SPEAKER_00]: And the point is, is for the crowd to not only give you feedback and real time as you deliver, but it's also that at the end of what you're doing, you're going to be able to answer questions that would have came after you've uploaded it, but you can answer them in real time.

[SPEAKER_00]: And we're actually going to record at the time of filming this.

[SPEAKER_00]: We're doing the department 100th episode, live celebration, live recording.

[SPEAKER_00]: And we are going to deliver an outline, like I have an outline.

[SPEAKER_00]: And at the end of it, we're going to take you in a and that's going to be a part of the podcast.

[SPEAKER_00]: And it's just, now when we start thinking of it, like the question is, does that seem difficult to you to just include people on FaceTime or Zoom while you're creating a video?

[SPEAKER_00]: No.

[SPEAKER_00]: Okay.

[SPEAKER_00]: So then the other question then is, how many people are willing to do what we talked about in this conversation?

[SPEAKER_00]: Not a lot.

[SPEAKER_00]: This is why it's still not crowded.

[SPEAKER_00]: Hmm.

[SPEAKER_00]: This is why it's still easy to win.

[SPEAKER_00]: This is why it's still the easy to win.

[SPEAKER_00]: It's because you're saying this is not hard stuff.

[SPEAKER_00]: Everything I talked about is like, no, this is doable.

[SPEAKER_00]: I could do this.

[SPEAKER_00]: For sure.

[SPEAKER_00]: For sure.

[SPEAKER_00]: But who's going to actually do it, bro?

[SPEAKER_00]: Bro, nobody's gonna do this, bro.

[SPEAKER_00]: The people who win.

[SPEAKER_00]: This is, yeah, people who want it.

[SPEAKER_00]: You either want it or you want it.

[SPEAKER_02]: This is a random question.

[SPEAKER_02]: Or you don't.

[SPEAKER_02]: This is a random question.

[SPEAKER_02]: But like, phenomenon.

[SPEAKER_02]: Who would be more qualified than you to speak on YouTube?

[SPEAKER_02]: Like, honestly, because this is a phenomenal podcast on YouTube.

[SPEAKER_02]: You're like, what the heck?

[SPEAKER_02]: I don't know.

[SPEAKER_02]: Okay, bro, just sit in the order.

[SPEAKER_02]: No, no, no, no, no, just sit in the order for a second.

[SPEAKER_02]: It's fine.

[SPEAKER_00]: No, I think, I think about that often because my, my YouTube journey has been uniquely unconventional, but consistent.

[SPEAKER_02]: Yeah.

[SPEAKER_00]: So, [SPEAKER_00]: I started uploading videos to YouTube in high school.

[SPEAKER_00]: That was 2008, 2009.

[SPEAKER_00]: I was torn because during that time, Vimeo, you were cool to upload videos on Vimeo and not YouTube.

[SPEAKER_00]: Which is so odd because- Now it's odd, but like then it was like nodded Vimeo's, their user interface is A1, it was clean, is if you wanted to embed it on a tumbler, it looked better and it was just the hipster thing to do.

[SPEAKER_00]: So I uploaded my vlogs there initially, and then when I transferred to YouTube, I was just, yeah, I was just uploading vlogs.

[SPEAKER_00]: Travel vlogs, daily vlogs, and I really enjoyed the process, then I had friends that wrapped, and I made music videos.

[SPEAKER_00]: And then we went on tour to like LA, did small shows, and I would vlog those.

[SPEAKER_00]: All that stuff would go on my YouTube channel.

[SPEAKER_00]: And so now I'm like creating videos out of pure, you know, creative itch and then now I'm creating it from a behind the scenes standpoint production standpoint and then I start doing it for church.

[SPEAKER_00]: and creating creative videos for church and I'm thinking about there's videos that you could make for the room knowing that there's humans and an audience you can you can do a fade to black to start a video you can't do that on YouTube it's not going to work but like because everyone's already bought into the screen [SPEAKER_00]: doing conferences and stuff like that, then it was restarting the vlogs with my wife at this point, with Amanda doing fun stuff, whatever we were doing, just vlog it, and then it was like, I discovered tutorials, like, oh, you could make tutorials, so if you could teach, not just show, you could teach on YouTube, start teaching on YouTube.

[SPEAKER_00]: And then I started doing it for somebody else.

[SPEAKER_00]: And then that worked.

[SPEAKER_00]: So now I'm getting an agency perspective, an industry perspective.

[SPEAKER_00]: Mm-hmm.

[SPEAKER_00]: And then you tack on Sean, can I'll be like, can you just start teaching?

[SPEAKER_00]: Well, first it's filming him.

[SPEAKER_00]: Like it's just making his videos, video influencers from zero to 600,000 subscribers.

[SPEAKER_00]: think media 50,000 subscribers until he started asking me to post which was at about 600,000 subscribers and then you start teaching and then you start life streaming and then you start doing stuff, then you're...

And then COVID hits and everyone in their mom starts making videos and then they succeed because it didn't require much skill so that is a very long answer to Eudeload.

[SPEAKER_00]: I don't know anyone.

[SPEAKER_02]: No, yeah, your your experience yet the like window of experience that you have is so like multi-faceted.

[SPEAKER_02]: It's crazy Right, love you.

[SPEAKER_01]: Well, that's a real compliment dude.

[SPEAKER_01]: I don't want to Also use another big word multi-faceted.

[SPEAKER_02]: Oh my god We got phenomenal.

[SPEAKER_02]: This is for the guy that was like these dudes all they say is the word dude [SPEAKER_01]: who that you know just some random commenters like that's all they say is bro and dude but like you saying all that is kind of crazy just to think like the willingness to help others grow because you could have you know been in my route like the influencer out per se so it's just changing my mind like how would you help someone find that route from someone who like [SPEAKER_01]: did it all, I guess, like if they're vlogging real estate, if they're whatever they're trying to do.

[SPEAKER_00]: Yeah.

[SPEAKER_01]: Is it like, is your number one thing is niche down and then?

[SPEAKER_00]: Yeah, I know, I mean, I get number one thing is to upload.

[SPEAKER_00]: I mean, like the most people are asking very nuanced questions before they even get started because in their mind, it's usually a train of thought where they tell themselves there's a way to start.

[SPEAKER_00]: And I don't want to start outside of the way that's supposed to be.

[SPEAKER_00]: So then they want somebody to blame that prescribes them a way to get started.

[SPEAKER_00]: So they'll ask a person like me.

[SPEAKER_00]: So when you get started, would you suggest uploading, then they give whatever question it.

[SPEAKER_00]: The long videos are short videos.

[SPEAKER_00]: Do I go niche or do I go broad?

[SPEAKER_00]: Do I?

[SPEAKER_00]: It's like none of that matters because you actually just need to.

[SPEAKER_00]: Make a video like and I always I'll I'll will prescribe the number one thing to do to get started Start with 10 on edit videos and Okay, how do I doing on the edited video?

[SPEAKER_00]: You have your notes right next to you.

[SPEAKER_00]: You have a whiteboard with sticky notes covering your notes And a cheat sheet right here [SPEAKER_02]: Yeah, because you say that like the first initial start of creating on YouTube, like the 10 videos you say, is more for a self-discovery than anything.

[SPEAKER_00]: Yeah, it's like for you to grow and get insight on the process of creating videos.

[SPEAKER_00]: When we started this podcast an hour ago or whatever long ago, [SPEAKER_00]: We're ain't going to stop like we're just going to keep it rolling and that is such a good muscle that I was able to take on this trip to New York without art because I was on a trip with Amanda and I was able to get podcast done because the muscle was there.

[SPEAKER_00]: It would have taken people centuries to make that happen.

[SPEAKER_00]: Right.

[SPEAKER_00]: But you have to get through that rhythm and the development of the skills like number one, then like, and then also those 10 videos, what I make with 10 videos about, literally make 10 videos about things you know.

[SPEAKER_00]: If like, I gave you a microphone and you had an audience and it was like, just share something you know, go.

[SPEAKER_00]: And then each video, just one thing.

[SPEAKER_00]: Whatever that would be, just go, just do that.

[SPEAKER_00]: And then as you go, what tends to have, here's what nobody's ever really talking about, is that when you're creating consistently, one will pop off, and no one will know that one.

[SPEAKER_00]: You'll never know, you couldn't, you couldn't pre-plane.

[SPEAKER_00]: I think when Caleb uploaded that six hour video, [SPEAKER_00]: He did it just because he felt like he should.

[SPEAKER_00]: Like, I probably wouldn't have been able to even prophetically say, predictably say, bro, this is going to get over a half a million views.

[SPEAKER_00]: It's too long.

[SPEAKER_00]: It's six hours long.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: But when you said six hours, and then followed up with how many of you said it had, I was like, oh, wow.

[SPEAKER_00]: Now when you talk about, [SPEAKER_00]: brand and depth and trust and time spent and all like check check check check check check check check there's like there's I own I don't know any other way to do it on the platform or on any platform to accelerate time spent on brand but sometimes it's even just the like let's we haven't talked about this but what's what's the perception.

[SPEAKER_00]: of having a video on your channel about it topic you consider yourself an expert in and it's six hours long.

[SPEAKER_00]: You don't even need to watch the video.

[SPEAKER_00]: I'm booking the guy.

[SPEAKER_00]: I'm calling the guy.

[SPEAKER_00]: This guy's willing to do that.

[SPEAKER_00]: I don't need to watch the video.

[SPEAKER_00]: He was willing to do that.

[SPEAKER_00]: Like sometimes we think it's like so linear, but no, no, it's it's a indirect like posting content consistently creates indirect opportunity.

[SPEAKER_02]: Every time he says a bar, he just looks into my soul.

[SPEAKER_01]: He looks at me, he's like, clip that.

[SPEAKER_00]: Posting, content consistently creates indirect opportunity.

[SPEAKER_00]: Because you never know the opportunity.

[SPEAKER_00]: Chris Pooncellon.

[SPEAKER_01]: That was literally what came to my mind.

[SPEAKER_00]: He got an opportunity to be the creative director of a brand new startup with stake in the company.

[SPEAKER_00]: What an opportunity.

[SPEAKER_00]: When you start thinking this way, you're going to really be like, why am I not doing this?

[SPEAKER_00]: Well, you're not doing it because you're in to yourself.

[SPEAKER_00]: You're focused on yourself.

[SPEAKER_00]: Like, that's it.

[SPEAKER_00]: But like, you know what's better than making money?

[SPEAKER_00]: Is new friendships, new relationships, new connections, new opportunities, new experiences.

[SPEAKER_00]: those all exceed money and typically a by-product of those things tend to be financial.

[SPEAKER_02]: Right.

[SPEAKER_02]: And it's way more like the ROI typically more than what you thought it would be.

[SPEAKER_00]: 100.

[SPEAKER_00]: But if you're if you're only thinking so direct like like this is how it has to make sense, then of course you have course you're not going to do it.

[SPEAKER_00]: So yeah, I would say get started [SPEAKER_00]: allow the audience to give you the feedback.

[SPEAKER_00]: If you're not getting feedback, just keep making videos on what you know.

[SPEAKER_00]: This is why it's so important for you when the camera's not on to prioritize your development.

[SPEAKER_00]: Every thing I've been sharing in the last two episodes has been, it will only work if you're working on yourself.

[SPEAKER_00]: So if you are a surface-level human being who isn't really, you say you're good at what you do, but there's really no depth there, it's going to come off in your content.

[SPEAKER_00]: It just is, so, like, I bad I can't control, like I can't make somebody good.

[SPEAKER_00]: What I can do is somebody that is good, I can make you known, and that's because you're just not packaged, you're not packaging your expertise in a way for people to discover it.

[SPEAKER_00]: But that's just a long-winded way to say that's how I would get started.

[SPEAKER_00]: Yeah, Perfet, Mr.

Yapper, Mickey, and here we go.

[SPEAKER_00]: What a cool episode.

[SPEAKER_00]: I felt I felt the anointing on that one.

[SPEAKER_00]: No, that was a rich episode.

[SPEAKER_00]: That was he, all right, thank you for rocking with us.

[SPEAKER_00]: If you're still watching still listening, DME, Department of Fam, I see it all acknowledge it.

[SPEAKER_00]: We can start a DM conversation, join the free community, take the content to cast challenge, [SPEAKER_00]: And other than that, we'll see you in the next video, or the next podcast.

[SPEAKER_00]: Peace.

[SPEAKER_00]: Peace.