In this episode of Business Stuff Podcast, Martin Wardle talks to marketing consultant, Jo long, about marketing, sustainability practices, and how the two integrate.

Some things discussed in this episode include:

- How to integrate sustainability into your marketing strategy

- The role of transparency in building consumer trust

- Navigating the challenges of greenwashing in marketing

- How to effectively showcase your sustainability efforts

- Consistency and patience marketing

- The impact of sustainability on customer loyalty and retention

- And more …

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