In this episode of Business Stuff Podcast, Martin Wardle talks to entertainer Cal Halbert about his personal journey in the entertainment industry, as well as the business lessons learnt along the way.

Some things discussed in this episode include:

- The links between writing a joke and an effective elevator pitch

- Cal’s personal journey from sleeping on train station floors to becoming an entertainer

- The power of storytelling in marketing

- Using stories to simplify complex ideas and connect with clients

- The role of authenticity in standing out in a crowded market

- And more …

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