Alyssa and Spencer Pearce are a veteran-owned coffee loving couple that embarked on their coffee roasting journey six years ago. They dedicated themselves to learning the art of crafting exceptional and fresh coffee, quickly recognizing the impact of their newfound passion. As their skills developed, they began sharing their hobby with friends and family, igniting a spark of enthusiasm around them.

In 2020, when they both found themselves off work, they decided to transform their hobby into a business. Little did they know that this decision would lead to the creation of Barron Canyon Coffee & Tea Co., a brand that would grow rapidly and gain recognition within the community.

Throughout their entrepreneurial journey, they encountered numerous challenges and made plenty of mistakes, a journey that many entrepreneurs can relate to. However, these experiences ultimately strengthened their resilience and shaped them into the business owners they are today - and Alyssa is here to talk about how their vision for the perfect cup of coffee came to be, and a community that endlessly supports them.