Episode Transcript
Meeting created at: 10th Nov, 2025 - 7:06 AM1
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Nicole Laino: Welcome to Unshakable with Human Design, the show dedicated to helping entrepreneurs use human design to shift from hustle to flow without sacrificing results.
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Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
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Nicole Laino: I'm your host, Nicole Laino.
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Nicole Laino: Hello, and welcome to Unshakable with Human Design.
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Nicole Laino: I'm your host, Nicole Laino, and I am so excited to be here with you because we're going to talk about the energetics of success today.
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Nicole Laino: And, you know, we're talking about lots of things.
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Nicole Laino: We're talking about money.
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Nicole Laino: We're going to talk about human design, the energy of success.
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Nicole Laino: What does that even mean, the energetics of success?
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Nicole Laino: And really where I'm coming from with this is I want you to think about when we have strategy and we come at our business from a purely strategic place, which is, quite frankly, where a lot of people start, what should I do?
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Nicole Laino: Should I try this launch method?
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Nicole Laino: Should I be on Instagram?
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Nicole Laino: Should I be on LinkedIn?
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Nicole Laino: Is it.
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Nicole Laino: There's all these people out there telling me that this was the thing that they did to get to where they are.
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Nicole Laino: I want what they have, but how do I choose?
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Nicole Laino: And I have been in this place so many times because I did come at business from a purely strategic place.
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Nicole Laino: In the beginning, there were two ways that I looked at it.
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Nicole Laino: I looked at it like, what do I need to do to get the results that I want?
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Nicole Laino: You know, my corporate background, my Wall street background.
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Nicole Laino: I was just like, you know, how can I bang this out so I can make a million bucks?
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Nicole Laino: Like, that was my thought process, and I will outwork anybody.
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Nicole Laino: That's going to be my unique path to success is going to be I will outwork anybody.
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Nicole Laino: Well, guess what?
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Nicole Laino: If you have a thought like that, like, you will outwork anybody.
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Nicole Laino: That's your strategy.
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Nicole Laino: Guess what, you gonna burn out?
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Nicole Laino: I did.
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Nicole Laino: And the other part, when I got into mindset, I really was just trying to overcome my own productivity issues.
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Nicole Laino: I wanted to outwork everybody.
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Nicole Laino: But what outworking turned out to be was just me showing up and trying to do things a lot and not actually getting them done and not getting them done efficiently because I had blocks.
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Nicole Laino: So these were kind of the two approaches that I looked at through business.
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Nicole Laino: And I even looked at the mindset stuff through a very strategic lens.
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Nicole Laino: My first certification with that was Neuro Linguistic Programming, nlp, which is a very strategic, kind of structured way of looking at the way the brain stores information and how we can Change it and shift it.
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Nicole Laino: Very logical, right?
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Nicole Laino: And nothing will put you in a plateau faster and more strongly than having a purely strategic approach to your business.
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Nicole Laino: So we're going to talk about the energetics of success, because this is where my whole world opened up, my whole business opened up.
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Nicole Laino: I took my business from, you know, doing three to $5,000 launches to doing 20 to $30,000 months.
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Nicole Laino: And that's an energetic and strategic approach, but it's energy first.
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Nicole Laino: Okay, so I want to break this down for you how strategy is still necessary, but the energy first approach allows you to grow exponentially faster and bigger.
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Nicole Laino: The strategic approach, and I find clients in this all the time where they're attacking the strategy and I have to remind them to come back to the energetic side of things.
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Nicole Laino: That when we approach it, energy first, you open up and everything that you do will have a greater impact, both monetarily and emotionally.
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Nicole Laino: Like, you'll feel better about it will feel more aligned, you'll have energy to do it again, but you're also, you're going to get a better result.
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Nicole Laino: Okay, so before I dive in, if this interests you, if you are like, I love the whole money, human design, energetics of success and strategy, all of the things to build a business that feels like mine, if that is how you feel, then first of all, you and I are very much here.
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Nicole Laino: We are very much simpatico here.
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Nicole Laino: If that suits you, then you are going to want to come to the Authority Accelerator masterclass.
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Nicole Laino: This is my last masterclass.
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Nicole Laino: I am not running this one again.
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Nicole Laino: It is called the Authority Accelerator.
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Nicole Laino: I've been running it for about two years.
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Nicole Laino: We have rewritten it several times and had new and improved versions of it, but we won't be doing that anymore.
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Nicole Laino: It's a free five day masterclass where I take you through my entire process of building a business that feels like yours through human design that is both aligned and profitable.
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Nicole Laino: If you would like to be there for this last hurrah with us, please go to nicolelaino.com forward/masterclass.
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Nicole Laino: Register there on the website or if you prefer, hop on over to my DMs on Instagram.
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Nicole Laino: I'm at Nicole Lano Official and type in the word masterclass and we will register you right there.
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Nicole Laino: Okay, so let's talk about strategy versus energy for a second.
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Nicole Laino: So strategy really gives you kind of one way.
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Nicole Laino: It's a pretty finite thing.
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Nicole Laino: Strategy is like, I'm gonna do this thing and we have to choose which thing we're gonna do and where Some of our stuff comes from, and difficulty comes from is we try to do too many strategic things because we're afraid they won't work.
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Nicole Laino: So we have to do everything that everybody is saying.
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Nicole Laino: We scatter our energy, we burn ourselves out, we end up in complete and total hustle mode.
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Nicole Laino: And, and even if you manage to make money, which you can make money in hustle mode for sure.
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Nicole Laino: I did.
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Nicole Laino: But it's not sustainable.
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Nicole Laino: And when we build a business from an energy first perspective, we find a sustainable route because strategy, it gives you like one way.
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Nicole Laino: Do more is really the only answer.
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Nicole Laino: I want to make money, do more.
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Nicole Laino: I want to have more clients.
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Nicole Laino: Okay, let's have a bigger this and let's do more of this and let's show up twice a day on Instagram and let's put out five podcasts a week and let's do more.
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Nicole Laino: More equals more.
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Nicole Laino: But what that does eventually to you'll get tired, you'll get burned out.
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Nicole Laino: And yes, even generators and manifesting generators, you will burn out.
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Nicole Laino: Projectors find another way.
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Nicole Laino: And well, manifestors find another way for a different reason.
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Nicole Laino: Manifesters get tired but they get pissed off and they want change.
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Nicole Laino: But projectors, they will find a more efficient way of doing things.
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Nicole Laino: They will either crack or they will turn to their body and start taking care of it because it's the most important thing for them because they don't have the capacity to burn themselves out to the extent that generators and manifesting generators do.
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Nicole Laino: Now there are exceptions to everything.
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Nicole Laino: I'm not saying that projectors can't burn themselves out like the rest of us, but generators and manifesting generators, what we do is we feel like we have energy to burn so we can push through more extensively than a projector, a manifestor or a reflector could on an extended basis.
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Nicole Laino: I have burnt myself out hard.
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Nicole Laino: I worked 12 hour days when I was on Wall street proudly and for a while that wasn't a big deal for me.
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Nicole Laino: I was able to do it and it didn't bother me until I stopped loving the job and then I started to feel drained and then I started to angry and frustrated and all of those not self things.
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Nicole Laino: So how do we come at this from an energy first perspective?
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Nicole Laino: How do we have success and sustainability?
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Nicole Laino: What role does human design play in this?
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Nicole Laino: What role does human design play in money?
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Nicole Laino: Money is a very energetic game and we often look at money as being a very strategic thing.
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Nicole Laino: I do the thing, I get paid.
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Nicole Laino: That in and of itself is the reason you aren't Making it, if you are an entrepreneur, I do the thing, I make the money is not how entrepreneurs make money.
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Nicole Laino: We make money through our value.
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Nicole Laino: If we have a purely transactional approach, it's almost like we're treating the things that we do in the strategies like a paycheck.
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Nicole Laino: Now, don't get me wrong, it is wonderful.
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Nicole Laino: And I highly recommend having strategies that feel like they deliver for you, that when you do them, you get paid.
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Nicole Laino: We want those things.
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Nicole Laino: But in order to make those things work, you have to approach the money side from a very energetic place.
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Nicole Laino: So when I go into launches, when I go into.
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Nicole Laino: When I'm selling anything, my energy is equally as important as my strategy.
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Nicole Laino: In fact, sometimes I.
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Nicole Laino: It's more important.
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Nicole Laino: I'm very much, energetically taking care of myself and approaching things from an energetic place.
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Nicole Laino: It is my job to get my energy in gear and in alignment before I do anything that I expect money to come through on.
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Nicole Laino: And if I look at.
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Nicole Laino: And if I don't have money coming in like it should be, I look at the energy, I'll look at the strategy, I'll be like, well, if I haven't done anything, I haven't sold anything, then of course I haven't put anything out for sale.
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Nicole Laino: I shouldn't be shocked that people don't buy, right?
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Nicole Laino: Or they're not buying as much as they did before.
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Nicole Laino: Maybe I should tell people I sell things.
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Nicole Laino: Sure, that's a simple thing I can do.
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Nicole Laino: But the energy that I'm in is going to determine the success of those attempts, getting sales.
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Nicole Laino: So let's talk about, and the difference here is this concept that I want to bring up to you.
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Nicole Laino: Is this contracted versus expanded energy, being closed or being open?
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Nicole Laino: We've all heard that term being open to receive, right?
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Nicole Laino: Are we open to receive?
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Nicole Laino: So being in contraction, you're not open to receive.
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Nicole Laino: Being in contraction, you are not a magnet for all the things that you want.
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Nicole Laino: You are stuck in a space where there is going to be more struggle and challenge than abundance and blessings and flow.
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Nicole Laino: So sometimes it can feel like our circumstances can't be changed.
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Nicole Laino: I can't change the fact that the launch failed.
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Nicole Laino: I can't change the fact that nobody's buying.
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Nicole Laino: I can't change the fact that the economy is in the toilet.
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Nicole Laino: I can't change the fact that people are scared.
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Nicole Laino: What you can change is your energy.
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Nicole Laino: And you can change yourself from contracted to expanded energy.
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Nicole Laino: And human design gets you tuned into this because most people aren't paying attention.
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Nicole Laino: They're either experiencing in their circumstance, great things happening or they're not, and then they fall into fear because good things aren't happening.
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Nicole Laino: So human design starts to tune you into naturally, through its processes, through its strategy and authority, and through paying attention not to what your mind is thinking, which is really the benefit of human design in so many ways.
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Nicole Laino: It gets you out of your head.
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Nicole Laino: Okay, well, if I could get out of my head and into my body, then I'll notice contraction.
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Nicole Laino: Because when you're in your head, contraction just feels like fear.
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Nicole Laino: And what do we do when we get into fear?
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Nicole Laino: We start to take massive action that feels kind of desperate and that chases the things that we want away from us.
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Nicole Laino: It might have some temporary relief, but a lot of times it, the burnout and exhaustion from it will be more and not worth it than the payoff that you got.
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Nicole Laino: The dollars that came in, the stuff that you got, you know, if you're jetting all over and you're bringing in just enough to cover those expenses, but you burned yourself out, those trips were not worth it.
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Nicole Laino: So human design intrinsically in its process gets you to pay attention to your body, how your energy is feeling.
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Nicole Laino: We do that through several different ways, but through strategy and authority and recognizing your not self and your signature themes, you start to tune into am I contracted or expanded right now?
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Nicole Laino: Because there's how am I feeling?
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Nicole Laino: Am I contracted or expanded with money?
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Nicole Laino: Feel that in your body right now?
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Nicole Laino: Are you contracted or expanded with launches, with offers, with pivoting in your business, shifting your message, your shifting your ideal client.
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Nicole Laino: If you shift something in your business and you do it now, I'm not saying that it's not okay to be scared because when we change something, when we shift something, when we do something big that we know is right, but there's risk involved.
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Nicole Laino: It's normal to be scared, but you want to bring yourself energetically to a place where it's like, I know this is the right move and I just have to trust it.
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Nicole Laino: Expanded energy, that's expanded energy.
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Nicole Laino: I will either get the result that I want or the lesson that I need.
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Nicole Laino: I think people think that human design is like, so when I get a response from my sacral that it's somehow the universe telling me, you know, blessing that offer or something, you know, okay, I want to create this offer.
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Nicole Laino: And the universe is like, yes, it will be a smash success.
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Nicole Laino: huh.
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Nicole Laino: And a lot of times it works out that way, but it doesn't because that's coming from a head place.
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Nicole Laino: Right, okay, well that was a Sign of from the universe that it was right.
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Nicole Laino: A projector being recognized by somebody, you know, getting recognition, getting an invitation.
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Nicole Laino: It doesn't mean that the invitation is right for you.
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Nicole Laino: It doesn't mean that you want this thing.
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Nicole Laino: Do you want to be recognized for it?
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Nicole Laino: Generators.
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Nicole Laino: Do you want to do the work of that offer?
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Nicole Laino: Or are you just trying to find a solution that will get you out of a circumstance that exists right now?
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Nicole Laino: What happens when your authority gives you some sort of response and answer when you choose something?
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Nicole Laino: So for me, as a sacral, and I'm an emotional authority, I wait out my wave.
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Nicole Laino: I get the aha.
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Nicole Laino: I get the thing that feels good.
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Nicole Laino: It's not that the universe is blessing the choice I made, although you could look at it that way.
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Nicole Laino: What I don't like about that is people then feel like it's so do or die.
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Nicole Laino: And that puts you in contracted energy.
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Nicole Laino: Is this the sign?
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Nicole Laino: Did I miss it?
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Nicole Laino: I don't know.
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Nicole Laino: Is this a response?
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Nicole Laino: I thought I had a response, but, you know, now I don't know.
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Nicole Laino: It just doesn't feel good.
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Nicole Laino: Now they question everything and they're missing the whole point of design.
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Nicole Laino: Have you ever done that?
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Nicole Laino: I know I did.
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Nicole Laino: In the beginning.
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Nicole Laino: I absolutely was just like, I thought that human design was supposed to mean that I don't make any more mistakes and I started this thing and I don't want to finish it.
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Nicole Laino: Does that mean now I'm in my head and that's not the vibe?
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Nicole Laino: So what human design actually is doing is it's telling your body is telling your authority is telling you which choices will put you in your most expansive energy or your most contracted.
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Nicole Laino: When you're in expanded energy, you'll find that you attract the right things.
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Nicole Laino: You will have energy to do the thing over and over again.
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Nicole Laino: You're going to show up to that offer, to that pivot, to whatever it is, to that event, whatever it is that you're doing.
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Nicole Laino: You're going to show up and you're going to be the biggest, baddest version of yourself.
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Nicole Laino: You're going to be expanded there.
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Nicole Laino: People will respond to that.
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Nicole Laino: Opportunities will come from that.
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Nicole Laino: People will believe in you.
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Nicole Laino: That's what we're going for, right?
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Nicole Laino: But now if you don't listen to it and you do something because you think you should, or you think because someone else, some guru, said that this was what they did, so you decided to adopt that strategy.
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Nicole Laino: But now when you go to actually build the thing or put on the launch or whatever it is you're in your most contracted energy.
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Nicole Laino: So you're not going to get, you're going to do the same thing.
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Nicole Laino: You're going to get a not great result.
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Nicole Laino: This is what we're talking about because eventually you know strategies because now you're in like a strategic way that you're approaching this energetic work, you're thinking energy isn't thinking.
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Nicole Laino: Energy is a deep cellular level sense of feeling.
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Nicole Laino: It's truth.
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Nicole Laino: It's your truth.
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Nicole Laino: So when we talk about money and being expanded with money, you have to go to that deep level of saying what is true for me about money.
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Nicole Laino: Now, human design can help you a bit with this, but this is, I do the EFT tapping work and deep clearing work behind this energetic clearing around your beliefs that they're not just thoughts, your thoughts about money, you could change pretty easily.
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Nicole Laino: Your energy about money is a different story.
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Nicole Laino: Energy about money is your deep truth about money.
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Nicole Laino: And if the deep truth is money doesn't stick around, money doesn't take care of me, there's just never enough money, then you have to deal with that because it's contracting you energetically around that theme.
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Nicole Laino: When you start to approach your business through this lens of energy, what's my energetic truth with these things?
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Nicole Laino: And when you come at it through human design, where human design is guiding you to one, pay attention to your energy and two, helping you find your most expansive energy and what that looks like and feels like for you start to expand in all areas of your life.
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Nicole Laino: You start to experience expansion, abundance and all of those things in your life.
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Nicole Laino: Okay, I hope you found this useful.
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Nicole Laino: I hope you loved it and if you did, you're going to love the Authority Accelerator.
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Nicole Laino: You've got to come.
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Nicole Laino: We've already started, but you can still get in.
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Nicole Laino: All you have to do to register is go to nicolelaino.com masterclass register there on the website or go to Instagram.
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Nicole Laino: DM me.
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Nicole Laino: I'm icoleno official DM me.
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Nicole Laino: The word masterclass will register you right there in the DMs and I hope you can join us.
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Nicole Laino: Replays will be available.
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Nicole Laino: So if you can't join us live, that's no big deal.
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Nicole Laino: We will send you emails every single day to let you know how you can watch the replay.
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Nicole Laino: I highly recommend you get involved.
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Nicole Laino: It's so much fun, so informative.
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Nicole Laino: People tell me that this is just so such great time spent on their part and they really feel transformed at the end of it.
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Nicole Laino: I teach a lot in this.
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Nicole Laino: This is a jam packed Value Pack Masterclass and it's entirely free and it's the last chance that you'll have to join us for it.
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Nicole Laino: So thank you so much.
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Nicole Laino: I hope to see you there.
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Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
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Nicole Laino: So thanks for letting us help you become unshakable with human design.
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Nicole Laino: Thanks.
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Nicole Laino: If you love this episode and you're a fan of the show, please show us the love on itunes, Spotify, or wherever you're listening to the show and leave us a review.
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Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for Entrepreneurs.
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Nicole Laino: Go to nicolelaino Me podcastlinks to join the group.
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Nicole Laino: Book a human design reading with me or access our free human design resources.
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Nicole Laino: We'll see you there.
