Episode Transcript
Meeting created at: 22nd Oct, 2025 - 1:02 PM1
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Nicole Laino: Welcome to Unshakable with Human Design, the show dedicated to helping entrepreneurs use human design to shift from hustle to flow without sacrificing results.
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Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
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Nicole Laino: I'm your host, Nicole Laino.
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Nicole Laino: Hello, and welcome to Unshakable with Human Design.
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Nicole Laino: I'm your host, Nicole Laino.
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Nicole Laino: And we're just sitting here, the two of us, today, hanging out on what is for you, a Wednesday morning.
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Nicole Laino: If you're listening to this, on the day this episode drops.
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Nicole Laino: And I have been really feeling called to talk about the bigger picture of a lot of this stuff.
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Nicole Laino: And my job is always to show you how human design can help you navigate some of the things in your life, in your business.
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Nicole Laino: And let's be frank, if you are an entrepreneur, you.
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Nicole Laino: Your life is going to creep into your business all over the place, whether you realize it or not.
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Nicole Laino: Your shortcomings become the business's shortcomings, your attachments and weird energy becomes the business's weird energy.
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Nicole Laino: We bring ourselves into it because we are the business most entrepreneurs are.
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Nicole Laino: A lot of them are growing a personal brand.
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Nicole Laino: And even if you're not, if you are leading in any way, you understanding yourself and you being able to lead from a place of authority and from integrity.
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Nicole Laino: And what I'm talking about is energetic integrity.
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Nicole Laino: You've heard me before.
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Nicole Laino: You know, this show is called Unshakable with Human Design.
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Nicole Laino: What does it mean to be unshakable means that you can handle whatever comes your way.
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Nicole Laino: It means that you show up no matter what, and you do that from a place of alignment, not a place of force, or you don't want to come at it from a place of obligation, but, like, from a place of joy, of being.
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Nicole Laino: Like, this is what I'm here for.
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Nicole Laino: I am unshakable.
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Nicole Laino: There's nothing that I can't handle.
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Nicole Laino: Because underneath all of that, these are all core tenants of what you need to be a successful entrepreneur, what you need in order to really be able to lead yourself, not just through one phase of business.
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Nicole Laino: I think we have this idea that, like, well, you're struggling in the beginning, and then you get a handle on it, and then everything is smooth sailing after that.
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Nicole Laino: You know, once you start making six figures or once you start making multiple six figures or once you start making seven figures, then all your problems go away.
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Nicole Laino: And that's just not true.
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Nicole Laino: I'm not at seven figures, so I can't speak to that.
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Nicole Laino: One, but from the people I know that are there, they're certainly not sitting in any place where they're like, there are no problems anymore.
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Nicole Laino: They're different problems and they're on a different scale now.
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Nicole Laino: The stakes are higher.
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Nicole Laino: So how do we use human design to navigate this leadership journey?
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Nicole Laino: It is more than just understanding your chart, it's understanding yourself.
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Nicole Laino: I just taught a little mini program called Answering the Call and it was all about is a journey through the Incarnation Cross, which is your purpose in human design.
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Nicole Laino: It's your purpose theme, it's your life theme.
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Nicole Laino: And it's very interesting for me because I take people through incarnation Cross all the time.
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Nicole Laino: In Business By Design, inside my signature program, we do that on a one one basis.
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Nicole Laino: In the business readings that I do for those people in there, I do it for business readings that people buy from me.
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Nicole Laino: Just a la carte off the website, I watch this.
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Nicole Laino: But in Business By Design, I have you for a year, so I'm working with you through that process and I see the transformation that happens.
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Nicole Laino: And I think that's the real benefit of having done this for a long time and worked with so many people, is I can look at people and I can spot them in the problem and I can tell them, I promise you, this gets better if you listen to me and you do this thing.
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Nicole Laino: And it isn't usually an action.
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Nicole Laino: It's a. I want you to shift your perspective here.
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Nicole Laino: I want you to lean back a little bit.
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Nicole Laino: I think you're forcing and I've seen it so many times that I can say with certainty and authority, I need you to trust me here.
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Nicole Laino: So really being able to use human design to navigate something like purpose, what I see is a lot of people inside this program, you know, they get stuck in the intellectualizing of their chart.
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Nicole Laino: They get stuck in the intellectualizing of their human design.
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Nicole Laino: But I was telling them all, I was like, you know, Stephen Covey has a really famous quote, you know, begin with the end in mind.
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Nicole Laino: And I was telling them, I'm like this answering the call program.
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Nicole Laino: It's an activation to think that I'm going to take you through your entire purpose, I'm taking them through the whole thing, but that you're going to be there and you're like living your purpose and you have no problems.
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Nicole Laino: After two weeks, I wish I could make a real promise like that.
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Nicole Laino: Most of us are not even close to there, but we get initiated into these next level version of ourselves, these next iterations and evolutions of our own process.
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Nicole Laino: And our own evolution and change and our own transformation in our journey.
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Nicole Laino: For me, you know, what was interesting for me was looking at, you know, and this is what I mean about the big picture, because we look at the purpose, and a lot of people will look at the incarnation cross, and they'll be like, okay, tell me what my purpose is and tell me how I get there.
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Nicole Laino: And then some people who are a little bit further along will say, okay, I get that this is my purpose now.
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Nicole Laino: I just need to know what it means a little bit and how do I work this into my offers.
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Nicole Laino: And I'm hoping.
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Nicole Laino: It seems like we've had a really amazing group of people in the Answering the Call program.
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Nicole Laino: And I do think that they're starting to get this, and I truly hope that they all do, because they.
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Nicole Laino: What we're doing is it's not about intellectualizing it.
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Nicole Laino: It is about becoming somebody different through the process.
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Nicole Laino: If I go back to when I first encountered my incarnation cross five years ago, and I looked at it and I read it, and I was very confused, very overwhelmed, and I just didn't see how that could be me.
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Nicole Laino: There were little glimpses of it.
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Nicole Laino: But it's funny, the things that stood out for me then are not even close to the things that stand out for me now.
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Nicole Laino: And I created these.
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Nicole Laino: We sold these individual Incarnation cross reports to people who opted them for the program, and I ran one for myself.
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Nicole Laino: Like, I looked at my own incarnation cross report, and I read it again, and I looked at it and I was like, oh, wow.
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Nicole Laino: It's so different to me now.
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Nicole Laino: It is my understanding of it, but understanding isn't an intellectual understanding.
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Nicole Laino: Understanding is like, in my bones, I've become somebody different.
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Nicole Laino: That when we use human design to understand ourselves on a deep soul level, then we're unshakable.
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Nicole Laino: There's nothing we can't handle because we get how we operate and who we are and what we're here for.
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Nicole Laino: Begin with the end in mind.
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Nicole Laino: The incarnation cross should be this, like, North Star guiding light.
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Nicole Laino: Of like, okay, I'm going in this direction kind of similarly, if you were following the North Star, if you were sailing a boat on the open sea, you know, you don't know if there's an island there.
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Nicole Laino: You don't know.
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Nicole Laino: You're like, I'm just gonna go in this direction and trust that this is the right way.
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Nicole Laino: Until something else comes across my path and tells me differently or tells me that there's another course that I should be taking.
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Nicole Laino: That's how you have to treat it like it's some far off thing that you're just saying, I trust that this is in the general direction of where I'm supposed to be going.
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Nicole Laino: If I go back to five years ago when I first encountered my cross, I didn't know what I was supposed to be doing.
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Nicole Laino: And I did ask those questions.
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Nicole Laino: What should I be doing?
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Nicole Laino: What should my offers be?
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Nicole Laino: What should my brand be?
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Nicole Laino: How can I work this language into my copy?
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Nicole Laino: Because that's what I thought human design for business was.
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Nicole Laino: I'm going to take this information and I'm going to weave it into my copy.
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Nicole Laino: Then I'm going to be magnetic and then people are going to come to me.
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Nicole Laino: And that's partially true.
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Nicole Laino: You might find some of that works.
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Nicole Laino: Sometimes we can take some keynotes from our design.
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Nicole Laino: They open up just enough of us to start to get excited about something.
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Nicole Laino: We're starting to speak our authentic language.
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Nicole Laino: We are starting to put ourselves out there.
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Nicole Laino: Sometimes it gives us permission.
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Nicole Laino: So we can see a little jolt from that.
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Nicole Laino: We can see some magnetism, we can see some reaction and response from the outside world that we've been looking for, which is wonderful.
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Nicole Laino: But what we don't want to do is we don't want to make it a formula.
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Nicole Laino: And that's what a lot of people do.
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Nicole Laino: So I did that in the beginning.
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Nicole Laino: I absolutely went and tried to formulaically put together my brand based on my incarnation cross.
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Nicole Laino: Okay, well this means this, okay, 26, the gate.
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Nicole Laino: 26.
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Nicole Laino: Gate 26 is a transmitter, it's a messenger, it is strategy.
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Nicole Laino: So I'm going to be strategic.
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Nicole Laino: You know, I'm going to teach people strategy.
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Nicole Laino: I'm going to blend strategy and energy.
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Nicole Laino: That's what my cross is.
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Nicole Laino: And that's true.
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Nicole Laino: Those are aspect of my chart.
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Nicole Laino: So I have the 64th gate and the 63rd gate on the conscious side, which are highly inspirational.
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Nicole Laino: These are very consciousness driven gates.
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Nicole Laino: So we've got that energetic ethereal side of possibility and potential and all of that and consciousness.
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Nicole Laino: And then on the other side we have the 45 and the 26, which are very tribal and very hierarchical and strategic and very much associated with business.
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Nicole Laino: With my limited experience with design and with myself and with really trying to grasp for answers.
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Nicole Laino: At the time I was like, well, strategy and energy, that's what it is.
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Nicole Laino: And at the time I was teaching people how to write content on Instagram.
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Nicole Laino: That was what I was doing.
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Nicole Laino: I was like, this is how you write content.
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Nicole Laino: This is how, you know messaging content that sells all of that was all I did before human design and the other stuff that I do now.
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Nicole Laino: And if I had left it there at strategy and energy, that was all I could take in at that point.
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Nicole Laino: That was the best I could do with what I was given.
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Nicole Laino: There is so much depth, more depth to my chart, to my incarnation cross, to the fact that I'm a 5:1.
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Nicole Laino: All of that came through a gently walking the path of allowing these energies continue moving in alignment, living by my design, paying attention, contemplating gently, not in a way where I'm forcing answers and allowing these things, these flowers, to bloom in their time and to trust that they will.
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Nicole Laino: And the more that I trusted and the more that I expanded.
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Nicole Laino: Because recognize when you are thinking really hard and you're trying to make something work, you are contracting.
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Nicole Laino: You are in a state of contraction.
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Nicole Laino: Your energy is contracting, your body is contracting.
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Nicole Laino: You're trying to figure it out.
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Nicole Laino: You have just narrowed the pathway for things to come to you.
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Nicole Laino: We want to widen it and start attracting versus repelling things and not leaving enough room for the things that we want to drop in both inspiration and materially.
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Nicole Laino: Right?
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Nicole Laino: So I learned to walk this path.
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Nicole Laino: I learned to decondition.
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Nicole Laino: So I wasn't in the shadows of my incarnation, cross gates and the rest of my design.
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Nicole Laino: I was in that.
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Nicole Laino: So why am I not living my purpose?
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Nicole Laino: That's the better question.
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Nicole Laino: Not how do I work it into my business.
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Nicole Laino: It's how do I overcome these problems?
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Nicole Laino: How do I overcome these shadows?
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Nicole Laino: How do I live in these gifts?
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Nicole Laino: The answer is you do the work.
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Nicole Laino: And most people don't want to do that.
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Nicole Laino: They don't know how.
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Nicole Laino: And quite frankly, I didn't know how.
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Nicole Laino: It's how what I've put together for my clients and for myself started with.
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Nicole Laino: But what I do for my clients, I am using my tools to help them decondition.
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Nicole Laino: And we're working in EFT and NLP and breath work and visualizations.
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Nicole Laino: Human design is just the map.
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Nicole Laino: And you've heard me say that probably a million times at this point.
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Nicole Laino: Human design is the map.
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Nicole Laino: It's not the treasure.
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Nicole Laino: The treasure is in you.
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Nicole Laino: And the map shows you where to go to look for the doors that might be locked, keeping your treasure from being seen, felt and experienced by you and the outside world.
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Nicole Laino: Everything that you want is on the other side of you.
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Nicole Laino: Everything that you're trying to get to is on the other side of you.
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Nicole Laino: And if you start using human design as a way of opening yourself up rather than figuring yourself out, you will find that all the things that you are trying to make happen start actually happening.
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Nicole Laino: But there's work involved.
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Nicole Laino: There is a path you must walk.
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Nicole Laino: And that path involves different things for different people and at different levels.
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Nicole Laino: It requires different things.
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Nicole Laino: But the thing that I find so amazing about human design is that, well, right now, you know, fast forward, I read my incarnation cross description and the report that we generate and that we do with from our data, created a report for myself and I read it and I'm like, oh my God, I'm living it.
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Nicole Laino: And I haven't looked at it that way in a really long time.
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Nicole Laino: And when I started this journey with it, I did not know what I was building.
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Nicole Laino: All I knew was that by digging into those, the 64th gate and the 63rd gate, by looking at what my purpose is, I started to realize that business wasn't the only thing.
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Nicole Laino: That there was a consciousness piece, that there was a spiritual piece.
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Nicole Laino: There was something about showing people a new way.
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Nicole Laino: There was something about educating people about what was really important, that it was more than just this tribal stuff on the other side.
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Nicole Laino: Right?
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Nicole Laino: So what that did was that gave me the courage to drop or put in the background the thing that was actually making me money.
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Nicole Laino: Strategically, it did not make sense.
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Nicole Laino: Strategically, this was a very scary move for me, was to stop putting content writing and business building and all of that stuff out front and now become like a human design, deconditioning energy first business.
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Nicole Laino: Especially because I'm not a priestess, not in the traditional sense of the word, although I'm starting to recognize my own experience and relationship with that as a Virgo and as this Scorpio moon.
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Nicole Laino: Like, it's there, but I don't come across that way.
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Nicole Laino: I'm not like, dressing all witchy and showing up, talking about, you know, my guides and my angels and.
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Nicole Laino: And I'm not knocking that at all.
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Nicole Laino: That's just not who I am.
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Nicole Laino: That would be inauthentic for me.
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Nicole Laino: No.
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Nicole Laino: I'm a 4526.
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Nicole Laino: On that unconscious side, I can inspire the hell out of you.
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Nicole Laino: But there's also going to be structure and strategy and tactics and leadership behind it.
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Nicole Laino: That's who I am.
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Nicole Laino: I discovered that and I've been able to embody that.
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Nicole Laino: And I'm still working on it.
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Nicole Laino: By the way, I ain't done.
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Nicole Laino: This isn't me talking to you from the top of the mountain.
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Nicole Laino: I'm not an ascended master and I don't present myself like that.
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Nicole Laino: I am a flawed human being who's on this journey.
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Nicole Laino: Just like you.
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Nicole Laino: But what I am is I am devoted to this path of walking in alignment with your purpose and not treating it like a destination.
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Nicole Laino: And I am devoted to educating people about what I believe to be the important things, the truly important things to living a life that feels like yours so that you are a sovereign being.
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Nicole Laino: When I read those words before, when I first learned about human design, I was like, so I can help people.
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Nicole Laino: It's the cross of dominion.
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Nicole Laino: I'm here to help people have dominion over themselves so that they can be sovereign beings and reach a new level of consciousness.
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Nicole Laino: And I was like, what?
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Nicole Laino: I teach content writing.
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Nicole Laino: What?
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Nicole Laino: But what there was truth was I was like, I do know that there's more to this because there's more to this for me because I'm confused and I'm stuck in my head and I'm having trouble.
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Nicole Laino: And when I just try to use the strategy piece, it's not working.
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Nicole Laino: And I'm working so hard, but I'm not getting where other people are getting.
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Nicole Laino: There's a different path for me.
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Nicole Laino: There's something else.
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Nicole Laino: By following that path for myself, I started to.
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Nicole Laino: That was where I went into EFT certification.
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Nicole Laino: That was where I got my NLP certification.
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Nicole Laino: That was where I started that.
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Nicole Laino: And that's where I found human design.
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Nicole Laino: If I never started going in that direction, if I never started following, I didn't know it was my cross at the time.
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Nicole Laino: But by following something that was true to my cross, I discovered human design, which became the path forward.
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Nicole Laino: That I don't think I know.
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Nicole Laino: I wouldn't discovered or be in the place where I feel the way I do about who I am and what I'm here for.
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Nicole Laino: And that is where authority comes from.
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Nicole Laino: When you show up and you're able to speak from a place that people go, I believe that from her, I believe she's authentic in this.
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Nicole Laino: I believe that.
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Nicole Laino: I know I have that problem.
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Nicole Laino: And I think she's the one who can help me solve it.
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Nicole Laino: I think she's the person that can guide me through this.
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Nicole Laino: You don't have to have a perfect message, but you do have to have something that feels like it resonates beneath the words and that you've lived it.
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Nicole Laino: I have lived the journey of my cross, and I still am.
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Nicole Laino: There's so much more to it than just the words on the page.
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Nicole Laino: It's embodying them, embodying this energy that is yours and embodying the gifts of it and not the shadows.
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Nicole Laino: We have to decondition.
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Nicole Laino: We have to face those shadows or we attract with those shadows, we live in them and our world is on a frequency and we're experiencing a reality that is equal to the shadows and not to our gifts.
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Nicole Laino: For me, that looked a lot like living in a lot of confusion and never knowing what I was going to do and not able to commit to things because I was so confused all the time and always wondering is this the right thing to do?
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Nicole Laino: Maybe not.
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Nicole Laino: And second guessing myself and my unconscious side wanted so badly to go and do what it naturally can do to be strategic.
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Nicole Laino: But because this head center stuff on my conscious side was making me so confused and making me run in all different directions and not commit to anything because I was so scared I'd get it wrong.
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Nicole Laino: Sometimes I would hide and sometimes I would manically take action with absolutely no intention behind it.
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Nicole Laino: Just so afraid of standing still because I was afraid something wouldn't happen.
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Nicole Laino: But now I live in those gifts most of the time.
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Nicole Laino: And first of all, it's so damn fun.
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Nicole Laino: It's really fun to learn about yourself at this level.
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Nicole Laino: To know what makes you tick, to know what sets you off.
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Nicole Laino: And if you are an entrepreneur, that is not optional.
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Nicole Laino: The level that you are able to rise to is going to be directly related to your ability to manage yourself, understand yourself and course.
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Nicole Laino: Correct.
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Nicole Laino: When you fall into a shadow, which we all do, when you end up a shadow in a shadow that you are able to shift quickly, what is the time between went over into the shadow and you were able to shift back or shift yourself back into alignment, how quickly can you do that?
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Nicole Laino: That is the difference between a 50k year, 100k year, a 300k year, a 500k year.
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Nicole Laino: It's going to be about your ability to make those decisions and to shift yourself so that you are making decisions in alignment.
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Nicole Laino: And if something doesn't work, you're able to shift quickly.
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Nicole Laino: This is how you become a nimble human being.
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Nicole Laino: This is how you're able to move and make all of those changes in expansion and not contraction.
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Nicole Laino: This is the energetic and the strategic game together.
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Nicole Laino: And I don't even know what I'm calling this episode because I started recording and just kind of wanted to come on here and talk about that journey of purpose and how it is irreplaceable.
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Nicole Laino: I believe in an entrepreneur's journey.
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Nicole Laino: Maybe if you have a job you could get by without it.
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Nicole Laino: I think life is a lot less fulfilling and I see more and more people wondering what their purpose is.
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Nicole Laino: We're wondering what the hell are we here for?
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Nicole Laino: Why am I doing this?
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Nicole Laino: We want to feel like we are making something out of this life.
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Nicole Laino: And a lot of times we take our gifts for granted, and we think that things have to be the way that they are.
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Nicole Laino: And the truth is, we have a lot more control over it.
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Nicole Laino: But sometimes we just have a narrow way of thinking about things.
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Nicole Laino: But if you are on this entrepreneurial journey where you want to create your life and that's what you're doing, make no mistake, as an entrepreneur, you are moving from the world of the matrix of I have to play by the rules of the corporate job game.
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Nicole Laino: And you are shifting over into the like.
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Nicole Laino: I create my own possibilities, my own opportunities.
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Nicole Laino: I create my money.
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Nicole Laino: This is very advanced human.
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Nicole Laino: Not because entrepreneurs are better than anybody else.
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Nicole Laino: No, we picked a harder game.
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Nicole Laino: It isn't the game where you get to just, like, wake up in the morning, your alarm goes off, you go and you punch the clock, and you do the job that you were told to do.
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Nicole Laino: Maybe you do it really well, maybe you don't do it so well, but either way, when you show up for showing up, you get paid.
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Nicole Laino: That is the regular game, and that's fine.
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Nicole Laino: I've played that game, too.
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Nicole Laino: I don't particularly love rules, and I've always felt like my journey was somehow going to end up working for myself.
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Nicole Laino: I think I always knew that.
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Nicole Laino: I'm a 2644 channel of surrender.
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Nicole Laino: We don't like rules.
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Nicole Laino: We don't like bosses.
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Nicole Laino: We tend to be difficult to tame.
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Nicole Laino: And this just felt more right for me.
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Nicole Laino: But you know what?
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Nicole Laino: It demanded so much more for me than a job ever did.
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Nicole Laino: I worked 60 hours a week on Wall Street.
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Nicole Laino: I worked my ass off, and I was a dedicated employee for a long time.
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Nicole Laino: And then I still showed up, and I still did a great job, but I was dying inside because I really did not feel aligned with it anymore.
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Nicole Laino: But I did that, and I worked really hard.
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Nicole Laino: And when I say to people, you know, I worked 60 hours a week.
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Nicole Laino: It was the days of the BlackBerry.
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Nicole Laino: I slept with the BlackBerry under my pillow.
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Nicole Laino: I was working all the time.
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Nicole Laino: They're like, wow, that must have been really hard.
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Nicole Laino: It was demanding and hard at times, but entrepreneurship, so much harder because I have to confront me at every level.
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Nicole Laino: I have goals.
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Nicole Laino: We are hitting our goal for 25.
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Nicole Laino: I'm very grateful to say my goal for next year is going to require a new level from me.
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Nicole Laino: It's going to require.
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Nicole Laino: And what's interesting is at this point, I Look at my purpose.
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Nicole Laino: And I'm like, it is so demanding of me now, where it's like, you're here now.
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Nicole Laino: You know what it is.
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Nicole Laino: You know what you're here to do.
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Nicole Laino: You know how you have to show up.
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Nicole Laino: There's no excuses anymore.
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Nicole Laino: You cannot play small.
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Nicole Laino: And I play a pretty darn big game compared to a lot of people.
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Nicole Laino: But where I am going requires an even bigger, much bigger level from me, a much bigger level of belief, a much bigger level of commitment, and a new devotion to my purpose.
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Nicole Laino: I have to answer the call again.
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Nicole Laino: We don't answer it once.
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Nicole Laino: We answer it over and over again until we are the embodiment and the physical representation of our purpose walking around in the world.
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Nicole Laino: So I'm going to say we have a secret podcast where I lay out my whole aligned and profitable framework of how you can build a business in accordance and in alignment with your human design.
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Nicole Laino: What this journey really looks like of building a business that's centered around your purpose.
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Nicole Laino: Just DM me the word secret podcast on Instagram.
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Nicole Laino: I'm icolenofficial and we'll send you the link.
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Nicole Laino: Or you could go to the show notes and we have it linked up for you there.
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Nicole Laino: But I hope that you enjoyed this.
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Nicole Laino: I hope that you loved the episode and that this inspired you to answer the call, because we all have a calling.
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Nicole Laino: We all have a purpose, and it's calling to you now.
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Nicole Laino: And if you're listening to it and you are intellectually trying to find it, I'm challenging you to listen with your whole being.
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Nicole Laino: Work on it with your whole being.
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Nicole Laino: And if you want help with that, then please reach out, because that is what I do.
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Nicole Laino: I help people answer their call every day and to do the work so that they're able to.
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Nicole Laino: And it gets easier and easier, and those goals become easier and easier to reach because you're not in the way anymore, and you're driven by your purpose.
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Nicole Laino: So just reach out to me on Instagram.
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Nicole Laino: Feel free to DM me.
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Nicole Laino: I'm icolenofficial if you have questions about that.
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Nicole Laino: Yeah, and we'll leave it there.
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Nicole Laino: Thank you so much for being here.
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Nicole Laino: I appreciate you.
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Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
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Nicole Laino: So thanks for letting us help you become unshakable with human design.
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Nicole Laino: We'll see you next time.
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Nicole Laino: If you love this episode and you're a fan of the show, please show us the love on itunes, Spotify, or wherever you're listening to the show and leave us a review.
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Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for Entrepreneurs.
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Nicole Laino: Go to nicolelaino Me Podcastlinks to join the group, book a human design reading with me or access our free human design resources.
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Nicole Laino: We'll see you there.
