Most agents are casting wide nets and coming up empty. In this episode of Rethink Real Estate, Ben Brady sits down with Chris Cochran to break down how niche marketing is the difference between noise and results. They cover why being hyper-specific in your content and strategy doesn't limit you — it positions you as the local expert your future clients are already searching for.From real-life examples like waterfront specialists and military family experts to using AI tools like ChatGPT for demographic research, this conversation offers hands-on strategies that solo agents and teams can apply today. Chris reveals how creating niche content increases inbound leads, drives local authority, and boosts your SEO — without spending big on ads.The duo also explores what not to do: trying to be everything to everyone. Whether you’re in a big city or a rural town, they share how to tailor your approach without boxing yourself in. Plus, they share scripts for open house follow-ups, content frameworks for YouTube, and how to use expired listings as a niche strategy goldmine.🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more tactical marketing and listing strategies. Drop your questions in the comments — we read every single one.