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Uncensored CMO

Jon Evans

Weekly podcast. Next episode on Wednesday.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

203 episodes • 0 archived •

E201

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer

E201·

July 16

35 mins

E200

Why advertising is broken & how to fix it - Tom Goodwin

E200·

July 14

38 mins

E199

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

E199·

July 9

39 mins

E198

Why AI will be a creative game changer - Simon Morris, Adobe

E198·

July 7

31 mins

E197

How to build a brand on TikTok - Sofia Hernandez

E197·

July 2

33 mins

E196

From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell

E196·

June 25

59 mins

Bonus

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

Bonus·

June 23

39 mins

E195

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

E195·

June 18

1h 2m

E194

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

E194·

June 11

1h 3m

E193

Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai

E193·

June 4

37 mins

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