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Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Episode Description
Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products.
Full transcript and show notes
Benjamin's Website / Twitter / YouTube / Instagram
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TIMESTAMPS
(00:00) The Appliance Repairman Making Millions
(01:16) The Economics of an Appliance Channel
(04:20) The YouTube Shopping Program
(13:33) How to Use Affiliate Links to Sell
(19:33) Ideation Strategy to Sell More Effectively
(21:46) What Content Converts the Best?
(23:58) Secret to Getting People to Click Links
(27:19) SEO Oriented Packaging and Descriptions
(29:12) Creators Are the Distributors of Attention
(32:25) Traffic Source Data and Chapter Title Importance
(35:09) The Maytag Uniform
(38:05) When to Start Diversifying Your Channel
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