Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. 

In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. 

Pippa and Sophie discuss:

- Why ads fail 

- The PR & Ads Power Combo that builds trust and reach

- How Sophie's built her own profile as a go-to expert in the space 

- How to get started with ads 

And if you want to find out more about Sophie's work:

• Connect with her on Insta here
• Her Audience Builder Course here
• Find out more about her Mini Mind here 
• And her Mastermind (that I'm in and highly recommend) here

(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com