In this episode of the Untrapped Podcast, host Keith Kalfas speaks with Ryan Kettering, founder of Prolific Brand Design. They explore the significance of comprehensive rebranding and the importance of establishing a brand identity. Ryan shares insights into his decade-long experience in branding service businesses, emphasizing the need for businesses to act authentically and resonate with their market. They discuss the role of core beliefs, marketing strategies, and the importance of client experiences that are genuinely worth talking about. This episode offers valuable advice on branding, personal growth, and building a memorable business identity.

 

 

“You can never spend enough money to say the right thing—only you can say it, because it’s your story. So why not be yourself, with the volume turned all the way up?” – Ryan Kettering

Topics Covered:

• Meet Ryan Kettering: Branding Expert

• The Importance of Branding in Service Businesses

• Deep Dive into Branding Strategies

• Creating a Unique Brand Identity

• The Power of Authenticity in Branding

• Building a Strong Company Culture

• Marketing Strategies and Personal Motivation

• Creating Emotional Connections in Marketing

• The Power of Storytelling in Business

   

• Practical Tips for Personal and Business Growth

Key Takeaways

• Branding Isn’t Just Design—It’s Identity in Action:

  Ryan breaks down how powerful branding starts from within. It’s not just about logos and colors—it’s about knowing who you are, what you stand for, and how that shows up in every customer interaction. The strongest brands aren’t loud—they’re authentic and consistent.

   

•  Build a Business Worth Talking About:

  If no one’s talking about your business, you’re probably not doing anything worth talking about. Ryan challenges service business owners to stop chasing trends and start creating remarkable experiences that make customers want to share their story.

   

• Purpose Isn’t in the Clouds—It’s in the Moment:

  Purpose isn’t some big, elusive dream. It’s doing the right thing, right now, with intention. Whether it’s blowing off every inch of a customer’s patio or handing a kid a Pokemon card, small, genuine actions leave lasting impressions.

 

Connect with Ryan

Instagram: https://www.instagram.com/ryankettering/
Facebook: https://web.facebook.com/ryankettering
Website: https://prolificbranddesign.com/pages/about-us/

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas

 

Resources and Websites: 

Start Getting Leads Now https://www.footbridgemedia.com/keith

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

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Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

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