In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role of technology in business growth, and the significance of maintaining healthy profit margins. The conversation also touches on effective marketing strategies, the debate between acquisitions and greenfield opportunities, and the power of customer reviews in driving business success.

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00:00 Building a Strong Budget  

02:52 Recruiting A-Players for Success  

05:57 The Journey of an Accidental Entrepreneur  

08:37 Learning from Great Mentors  

11:33 The Importance of Process and Accountability  

14:39 Navigating the Challenges of California's Market  

17:49 The Role of Technology in Business Growth  

20:35 Understanding Healthy Profit Margins  

23:30 Marketing Strategies for Success  

26:11 The Debate: Acquisitions vs. Greenfield  

29:04 Creating Demand in Home Services  

32:01 Negotiating with Vendors Effectively  

34:53 The Power of Reviews in Business  

38:00 Final Thoughts and Advice for Contractors