Karla Reffold and William Kilmer discuss the outsiders concept. People coming from outside an industry are often the ones that revolutionize it. Karla and William discuss why this is, the characteristics that unite outsiders, and how anyone can adopt an outsiders mindset. 

They then delve into the case of Intel. How Intel faced a threat to their existence, how the outsider mindset helped them come up with a difficult solution, how they implemented that and set them on the path of their continued success today.