Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer  ⁠https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠

This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepard’s dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years.

Yeah, THAT Neil Patel.

Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]

Are there larger implications for the SEO industry?

Does great power come with great responsibility?

Do we as a community owe it to ourselves to step up and do something to protect our industry from unethical people within it?

What might that be?

Find out in this week's episode.

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Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠

Last week's episode - ⁠https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/

Mentioned in the show:

Cyrus Shepard article - https://zyppy.com/list/ftx-sues-neil-patel/

Alan Bleiweiss Linkedin post - https://www.linkedin.com/posts/alanbleiweiss_what-is-neil-hiding-bankrupt-ftx-sues-neil-activity-7335751006787416064-_y8z

BBB report - https://www.bbb.org/us/nv/las-vegas/profile/seo-services/neil-patel-1086-90046982

Indexation Research - Crawl Or No Crawl

I

Tools that I use and recommend:

Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing service)

GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ahrefs - ⁠ ⁠https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠

Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------- Crawl or No Crawl Knowledge panel

Interested in supporting this work and any seo testing?

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