Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free

https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025

Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?

What problem did HC rules solve?

• Multiple HCU updates could represent iterative cleaning passes
• The "helpful" framing obscures the de-duplication benefit

Explore with me some alternative explanations about what we're looking at and why!

UPDATE: Companion article with infographic timeline

https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/

Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠⁠⁠⁠



Last week's episode -

https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/

Mentioned in the show:

https://zyppy.com/seo/google-index-size/

https://thecapitolforum.com/google_antitrust_trial_2023/

https://content.libsyn.com/p/4/2/a/42a258d2e8810356/Search_Off_the_Record_-_67th_episode.pdf

https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/

⁠⁠⁠

Indexation Research - ⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠

Tools that I use and recommend:

Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)

GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠��⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ahrefs Marketing Platform - ⁠⁠⁠⁠⁠https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025

Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠-------- Crawl or No Crawl Knowledge panel



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Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132





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