Navigated to The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25

The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25

June 24
20 mins

Episode Description

Thank you to Ahrefs for sponsoring this episode. Click here to learn about Brand Radar https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025


I have for a long time loved software that provides correlational data - the things that move together in search results.


Its been a part of SEO testing - that’s how we could test various factors in 2015 to see how they moved together and that culminated with multiple softwares providing that kind of information gold that would guide our on page SEO priorities.


But now we have entered a phase where because of Google and it’s all Google’s fault - there is a fundamental Flaw that is corrupting positional correlation data.



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Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠


Last week's episode -https://www.confessionsofanseo.com/podcast/the-power-paradox-the-ai-energy-crossroads/


Mentioned in the show:

⁠Tim Soulo (CMO @ Ahrefs) post on Linkedin -

https://www.linkedin.com/feed/update/urn:li:activity:7341819651561005057/

There's also an article he mentions about How ChatGPT works.


Indexation Research - ⁠⁠Crawl Or No Crawl ⁠⁠

Tools that I use and recommend:

Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)

GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ahrefs - ⁠⁠⁠ https://ahrefs.com/brand-radar?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025⁠


Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------- Crawl or No Crawl Knowledge panel


Interested in supporting this work and any seo testing?

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Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132



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